C a s s i e S umfest
S o c i a l M e d i a & M a r k e t i n g
M a n a g e r
I am current member of the USA Women's Field Hockey National Team with a passion for content creation and social media! A couple years ago I started building my own brand dedicated towards inspiring young athletes. Now, I make social media marketing and content creation easier for small business owners.
WORK EXPERIENCE
PROFILE
US Performance Center Social Media & Marketing Intern Cassie Sumfest Social Media Manager
Zachary Luke Designs Social Media Manager
July 2023 – Present
2017- Present
April -June 2023
SKILLS
EDUCATION
2022 University of North Carolina
2023 Lewisburg Area School District
Tar Heel Leader of Distinction
Distinguised Alumni Award
AWARDS
******@*************.***
Charlotte, NC
www.sumfestsocials.com
@cassiesumfest
@cassumfest
Copywriting
SEO
Photography
Marketing Strategy
Content Creation
Video Editing
Graphic Design
Email Marketing
Public Speaking
University of North Carolina
2017-2021
BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION
Tap the phone to see some of my
previous work
PORTFOLIO
Develop engaging and compelling content including posts, images, videos, and graphics.
Monitor and analyze social media performance and providing regular analytic reports and insights.
Plan, execute, and evaluate marketing campaigns across channels, including social media, email marketing, and digital advertising. Deliver speeches at events, effectively connecting with audiences up to 4,300 people
Experience as the on-camera interviewer at events to capture insightful content for event coverage
Designed and manage personal website aided towards inspiring young athletes Communicate and negotiate deals with companies and brands Manage social media posts on three different platforms (Tiktok, Instagram & Facebook) to promote a healthy lifestyle as a professional athlete Compose and manage blog content
Administer and maintain Pinterest account
Produce and edit video content for social media platforms Create and implement email marketing campaigns for brand promotion Create and administer engaging graphic designs across platforms