SHERRON GIBBS-ALLUM

ad0xb6@r.postjobfree.com

1-954-***-****

EXPERIENCE

DIGITAL MEDIA MANAGER/DATA ANALYST

SENSEO SOLUTIONS LIMITED/ PUBLICIS CARIBBEAN LIMITED, TRINIDAD JULY 2016 – AUGUST 2018

• Built and managed digital and social media profiles and brand presence for Senseo and Publicis clients by directing organic and paid campaigns to maintain brand consistency.

• Created media plans and branding strategies for Senseo and Publicis clients by analyzing and cross-referencing market and client data to produce high-impact and successful product campaigns aimed at client target markets and determining the best-suited platforms for each campaign.

• Monitored and maintained campaign success rates by using Microsoft Excel, PPT, Google Ads and Google Analytics to create monthly and quarterly reports and competitive analysis reports for Senseo and Publicis clients.

• Kept Senseo and Publicis clients informed of campaign and digital marketing performance by providing In-person and digital presentations of Monthly, Quarterly and yearly Analytic and Competitor analysis reports.

• Created and curated the archive of advertising for each Senseo and Publicis client, providing each with an overview of Digital, Radio, TV and Press media on a Monthly, Quarterly and Yearly basis. MEDIA ACCOUNT EXECUTIVE/DATA ANALYST

PUBLICIS CARIBBEAN LIMITED, TRINIDAD MAY 2014 – JULY 2016

• Represented the client needs to the Agency by explaining the creative process to each client, recommending solutions, and liaising with the creative team to create high-impact and successful media plans and brand strategies for all Publicis clients.

• Monitored and maintained campaign success rates by using Microsoft Excel, PPT, Google Ads and Google Analytics to create monthly and quarterly reports and competitive analysis reports for Publicis clients.

• Kept Publicis clients informed of campaign performance by providing In-person and digital presentations of all analytic reports.

• Created and curated the archive of advertising for each Publicis client, providing each with an overview of Radio, TV and Press media on a Monthly, Quarterly and Yearly basis. CORPORATE ACTION OFFICER/ MANAGER

TRINIDAD AND TOBAGO STOCK EXCHANGE, TRINIDAD NOVEMBER 2010 – APRIL 2014

• Created/presented and maintained all ‘Statistical Analysis’ reports on a monthly and quarterly basis for all listed companies and maintaining all corporate action information in TTCD databases.

• Coordinated and executed all corporate events pertaining to the registers of all listed companies, their shareholders and interconnected issues.

• Responsible for reviewing and processing corporate action event information, reconciliation of daily payable and receivable out of balances, as well as monitoring dividend event allocations to account holders.

• Communicated with internal clients the details of corporate actions and provide adjustment factors for derivative products.

• Prepared, process and disseminate capital change information to users in a timely and accurate manner EDUCATION

INTERNATIONAL MBA: SPECIALIZATION IN INTERNATIONAL FINANCE SEPTEMBER 2015 AUTHOR LOK JACK GRADUATE SCHOOL OF BUSINESS, TRINIDAD BACHELOR OF ARTS: MAJOR IN ECONOMICS MAY 2009

COLLEGE OF ST. BENEDICT, ST. JOSEPH, MINNESOTA USA Honors: International Scholarship & Presidents Scholarship.

• The Evolution of Social Policy in Trinidad and Tobago: 1950-2006: A Descriptive analysis by the United Nations Research Institute and Development (U.N.R.I.S.D) Database. In conjunction with Dr. Patrick Watson: Head of Sir Arthur Lewis Institute of Social and Economic Studies, University of the West Indies (Published).

• Economics and Social Development Program May – June 2009 Binzhou University, Peoples Republic of China CERTIFIATIONS AND SKILLS

CERTIFIED SKILLS IN: Agile Marketing, Digital-Measurement-and-Analytics, Digital Marketing Mastery, SEO-Training, Social-Media-Marketing-Mastery, Social-Media-Strategy Mastery, Facebook-Ads Marketing, Facebook-Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, TikTok Marketing, Twitter Marketing

ADDITIONAL SKILLS IN: Microsoft suite, Excel, Word, PPT HUBSPOT CERTIFICATIONS: Email Marketing, Content Marketing & Inbound Marketing TEACHING CERTIFICATIONS: C.E.L.T.A. (Certificate in Teaching English to Speakers of Other Languages)

• Teaching Business English Workshop. Oxford TEFL Prague, 2018.

• Teaching Young learners, Oxford TEFL Prague, 2018 IN- PROGRESS CERTIFICATIONS: Google Digital Marketing & E-commerce Professional Certificate ADDITIONAL WORK EXPERIENCE

ENGLISH TEACHER

SKOLA TETTY, S.R.O. PRAGUE, CZECH REPUBLIC APRIL 2021 – JUNE 2022 ENGLISH TEACHER/ DRUZINA CORDINATOR

SKOLA SQUARE S.R.O., PRAGUE, CZECH REPUBLIC AUGUST 2019 – APRIL 2021 ENGLISH TEACHER/ FREELANCE GENERAL AND BUSINESS ENGLISH THRESHOLD TRAINING ASSOCIATES S.R.O/ OXFORD TEFL S.R.O -PRAGUE, CZECH REPUBLIC SEPTEMBER 2018 -AUGUST 2019

PROCUREMENT OFFICER

MINISTRY OF SCIENCE, TECHNOLOGY AND TERTIARY EDUCATION, TRINIDAD JUNE 2010 - NOVEMBER 2010

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