Page *

PROFESSIONAL SUMMARY

Motivated marketing, business development, operations, and management professional with experience in multiple industries seeking a new career opportunity. Highly experienced in developing, implementing, and communicating strategies, processes, and team building that significantly exceed company goals. A current business leader and adjunct professor that thrives in rapidly growing and changing environments.

PROFESSIONAL EXPERIENCE

Digital Asset New York City, N.Y

Head of Marketing Programs & Partners (Contractor) Oct 2022-Present

• Leading and strategizing global marketing initiatives around branding, product launches, along with client and partner relations.

• Collaborate with sales, partner teams, operations, tech, and other cross-functional teams to align on project management goals.

• Deliver integrated marketing plans and budgets regarding blockchain conferences, events, and direct marketing campaigns. The Andrew Frank Group, LLC Merrick, N.Y

Founder & CEO April 2019-Present

• Owner of a consulting business focused on joint ventures, brand licensing, and strategic marketing services for celebrities.

• Clients include Vincent Pastore, Jamie-Lynn Sigler, Robert Funaro, and Drea De Matteo regarding various business ventures.

• Launched various consumer good products such as a tomato sauce, children’s clothing line, perfume, along with NFT’s. Voyager New York City, N.Y

Senior Director, Customer Lifecycle Marketing & Strategy July 2021-Sept 2022

• Strategized customer lifecycle marketing campaigns for a leading crypto asset broker to enhance customer experiences.

• Developed and executed the roadmap for segment-driven programs, debit card launch, and ensure data analytics are in place.

• Led a team of copywriters and project managers to evolve communications across marketing, operations, and support teams. Citigroup New York City, N.Y

Vice President, Journey Communications Strategy & Development June 2014-July 2021

• Managed projects related to transforming client experience through the execution of communications and digital enhancements.

• Drove key business digital/mobile communication priorities through strategic planning that align with Citi’s brand strategy.

• Launched credit cards, exceeded KPI goals, trained Banamex team, created journey maps, and managed $2MM budget. Tristar Worldwide New York City, N.Y

Business Development & Marketing Manager Oct 2013-May 2014

• Identified and targeted banks, hedge funds, law practices, and other corporations as new business opportunities by offering Tristar global ground transportation and event services. Generated incremental revenue from preferred travel partnerships.

• Built long term, customer focused relationships by managing existing accounts. Provided support for social media initiatives.

• Developed marketing materials such as brochures, fact sheets, RFP’s, presentations, and educational videos. Sleepy’s Hicksville, N.Y

Marketing Manager Dec 2010-Aug 2013

• Directly responsible for establishing, planning, and strategizing the expansion of the Sleepy’s customer base.

• Managed, “Snooze Director,” PR, and social media team members to develop sponsorships, blogs, social networking, PR events, along with additional marketing and donation opportunities. Relationship manager for Sleepy’s PR agency.

• Responsible for increasing revenue and market share. Consistently generated over $3MM in sales revenue on a monthly basis by managing and developing strategic partnerships. Managed$ 5.5 MM budget for marketing projects. Andrew Jedlicka, MBA

2256 Birch Street • Merrick, NY 11566 • 516-***-**** • ad0xa6@r.postjobfree.com Page 2

CaptureNgo Melville, N.Y

Business Development & Marketing Manager Oct 2009-Dec 2010

• Developed and managed strategic partnerships with well-recognized organizations such as, airports, hotels, parking garages, and hospitality leaders for a start-up mobile expense management company.

• Managed internal marketing and sales team in offering the CaptureNgo service to corporations and business travelers.

• Designed and launched marketing campaigns. Coordinated tradeshows, events, and vendor relationships. Senior Lending Network, a subsidiary of KBC Bank Melville, N.Y Senior Business Associate Feb 2006-Oct 2009

• Created and managed partnerships with banks and financial professionals enabling them to utilize the Senior Lending Network “Robert Wagner,” reverse mortgage ad campaign to offer reverse mortgages to their client base.

• Increased sales and market share within each assigned strategic account by developing and implementing sales/marketing strategies aligned with the goals of key partners. Consistently surpassed sales goals per month.

• Negotiated contracts, interpreted legal documents, and collaborated with internal legal team to complete agreements. TEACHING EXPERIENCE

New York University-School of Professional Studies New York City, N.Y Adjunct Professor Feb 2014-Present

• Teaching onsite and online strategic marketing courses in NYU’s graduate studies program.

• Develop course syllabus; design instructional material; create and deliver lesson plan to ensure students achieve stated goals and course objectives.

Berkeley College-Larry L. Luing School of Business New York City, N.Y Adjunct Professor Sept 2013-Dec 2017

• Taught undergraduate courses related to marketing, international business, management, and career development.

• Mentored and advised students with regards to their academic and career goals. EDUCATION

Hofstra University-Frank G. Zarb School of Business Hempstead, N.Y

• Master of Business Administration May 2009

• Major: International Business

Hofstra University-Frank G. Zarb School of Business Hempstead, N.Y

• Bachelor of Business Administration May 2006

• Major: Business Management

TECHNICAL SKILLS

• Microsoft Office (Word, Excel, PowerPoint, Outlook, and SharePoint). Knowledge of SEO, SEM, and social media.

• Salesforce/Pardot and Sage Act Pro CRM software. MacBook Pro, Oracle eBusiness Suite, Slack, and WordPress.

• Blackboard, Google Analytics, Hubspot, Iterable, Miro, Mixpanel, Monday, Pardot, Tableau, Wrike, and Zoom. Page 3

ACCOMPLISHMENTS / ACTIVITIES

• Lived and traveled extensively throughout Europe. Coordinated several client meetings at the Prague Stock Exchange.

• Featured and quoted in newspapers, websites, and blogs with regards to public relations and social media initiatives.

• Assigned to be Recognition Champion and member of the Voice of Employee committee at Citi.

• Member of various associations and committees with former employers.

• Recipient of exceptional reviews/awards from current and prior employers.

• Volunteered and represented Citi for sponsored community outreach events.

• Basic level of speaking, reading, and writing in Czech and German languages.

Contact this candidate