Andrew Ronningen

Minneapolis, MN ***** ad0wbl@r.postjobfree.com m) 612-***-****

SUMMARY

Highly focused sales and marketing leader driving growth and improving culture with goal-oriented and measured sales and marketing, team performance, international expertise, and clear communications, throughout multiple transformations.

EXPERIENCE

Vice President Sales & Marketing

EcoGEM Inc. 2019 – present, Denver, CO

Global high growth PE manufacturer and advanced materials company that remediates soil and water and removes toxins. Also, Bio-Tech, regenerative agriculture, plastics, carbon capture, sustainability. Leading North American commercialization; product development, sales and marketing team, partnerships, deployment and growth.

Established industry partnerships, including remediation co.’s to improve soil and water

Penetrated new markets with GTM, new product, engaged 50 new dealers, planned systems integrations, supported product development; 200% sales growth, $60M pipeline

Tremendous SEO improvement to 8,860 first page rankings and frequent lead generation

Social media followers and impressions 2023 YTD up over 495% and 280% respectively

Managing Director, Chief Revenue Officer & Business Transformations

Market Leaders, Inc. 2016 – 2019, Wayzata, MN

Led business growth strategies and transformations that scale businesses with the most effective sales, marketing, go-to-market strategies, partnerships, operational practices and technology while advising C-level executives, private equity, SMBs, start-ups, resulting in high growth.

Tech SaaS start-up launch: GTM strategy, budgets, investor deck, sales strategy, CRM

IoT SaaS company: Chief Revenue Officer, prepared company for launch, GTM

Innovative $200M CPG manufacturer, eComm. Led team to professionalize, innovate.

oTripled the number of monthly media placements and signed Influencers

oDesigned and implemented new product launch strategy, reducing time to market

oImproved website conversion rate 150%, SEO 35%+, first page keyword rank 19X

oLaunched 12 new products improving revenue 50% over previous

oNegotiated over $400,000 in reduced vendor charges

Operating Officer, Sales & Marketing, M&A

Fantastic Sams Corp. 2010 – 2016, Minneapolis, MN

International franchise retail hair salon chain in the beauty, fashion, services. Led all local sales and marketing strategy, CX, loyalty, POS, CRM, retail merchandising, M&A across multiple units. Coached and mentored 75+ team to high performance, designed KPIs, comp plans, partnerships. P&L. Transformation of multiple businesses.

Improved profitability and revenue to multi-million dollars, gaining Top 10 performance recognition and 45% increases in revenue

Achieved staff retention 50% above industry average

Served on Regional Advertising Board for GTM, brand strategy, guest experience, media strategy and media planning, radio, TV, social, direct that grew brand awareness and locations 20X

Vice President Sales & Marketing

Franchot & Associates, Inc. 2004 – 2010, Wayzata, MN

Highly respected talent transformation consulting to Boards, CEOs, C-level, PE, SMB, delivering effective life-cycle recruiting, organizational alignment and employee retention to transform businesses. A trusted advisor to CEOs, boards, PE, owners. Led the sales, CRM, marketing, digital, social, brand strategy, PR, communications, comp plans, partnerships, new business proposals and talent solutions for clients.

Exceeded revenue goals each year, growing to Top 25 search firm and 40% growth

Placed candidate retention rate of over 80% past 6 years’ tenure

General Manager, Loyalty & Channel Programs, Great Work Transformation

Carlson Marketing Group 2000 – 2004, Minneapolis MN

The leading $1B (BU of $13B Carlson Cos) international customer loyalty, experiential marketing, CX, channel & employee experience agency utilizing all forms of marketing, sales, eCommerce. Led growth of some of the largest international highly complex programs and teams. Led 75+ FTE teams across all functional areas and countries including call centers, sales, marketing, creative, IT, analytics, M&A. Presented to CEOs, boards, executives. P&L owner. Regular President’s Awards.

Produced 48% average annual sales growth and 78% average annual profit growth

Turned around highly visible and critical business units on separate expat assignments in Europe and Asia, restoring client relationships, sales trajectory and profitability

Started the first Travel Agent channel B2B loyalty program, growing channel revenue to more than $450 million annually in three years

Initiated Great Work, the innovation transformation initiative across Carlson that saved over $100M

Advised Radisson Hotels Executives on two major strategic imperatives, improving their transformation and re-branding results

EDUCATION

MBA, Marketing. University of St. Thomas, St Paul, MN

BA, Economics. St. Olaf College, Northfield, MN

Executive Development, U of M Carlson School of Management, Strategy & Leadership

CERTIFICATIONS

CPPM, University of St. Thomas, Certified Professional Project Manager

Incident Command, IC100, IC200, IC700 for crisis situations

BOARDS / Volunteer / Network

Missions Inc Programs, 2003 – 2023, Chairs: Board, Marketing, Recruitment. DEI Committee

Minnetonka Power Squadron - boating

Missions Nursing Home, 2003 – 2023, included Board President

Professional Sales Assoc., Animal Humane Society, TC Start-up Week, MinneInno

SKILLS

Commercialization, Sales and Marketing Leadership, General Management, Problem Solving, Transformations, Sales, Marketing, Operations, Client Relations, Digital, Sales Optimization, Innovation, Process Improvement, Communication, Partnerships, Strategic Accounts, Comp Plans, AI

ASSESSMENTS

Leader, Vice President, collaboration, technology, trends,

Work Style Assessment: Conductor

NATURAL LEADER, COOPERATIVE, CREATIVE

AMBITIOUS, EMOTIONALLY INTELLIGENT

DiSC Profile: iD

Outgoing, Enthusiastic, Goal-oriented

Ability to initiate change, Drive toward results

Kolbe A Index

7373 Specify – Adapt - Innovate – Envision

“Uncanny talent for coming up with unique strategies, prioritizing opportunities, and dealing with the unknowns in complex problems. You thrive when quantifying an opportunity and prospecting for ways to enhance it. Very few people have this ability to adapt and multi-task, and move forward outside the box.”

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