Lily J. Kosner

Los Angeles, CA – 646-***-**** – ad0wbj@r.postjobfree.com – linkedin.com/in/lilyjkosner/

PROFESSIONAL SUMMARY

I have 15+ years of experience helping publishers and brands capture and convert a large digital audience. I use data analysis, consumer research, social media, SEO and content strategy best practices plus my deep network of contacts at different platforms to deliver results, including:

! Publishing strategies that grow legacy media audiences 20% year over year.

! Social content that creates millions of followers and subscribers.

! Original content products that deliver millions in new sponsorship revenue. EXPERIENCE

Executive Director, Audience Development and Digital Content 2021-2023 TMZ, Fox Entertainment Los Angeles, CA

Led the social media/audience team that delivered 15- 20 million monthly unique visitors, millions in direct revenue, and additional sponsorship and brand value. Managed all external referral traffic to TMZ, including news aggregators, SEO, and social media—publishing over 8,000 unique posts a month. Also led the digital video team to create exclusive social media news products.

! Significantly increased referral traffic from SEO, social media and news aggregators, growing average daily unique visitors by 50% over a two year period.

! Revamped TMZ social accounts by introducing original video, updated design, increased publishing cadence and a more distinct brand voice—growing 6 million followers and increasing referral traffic and revenue.

! Increased social revenue and opened up new platforms and opportunities for monetization earning an additional $500k a year.

! Expanded the brand in key demographics, creating a significant footprint with GenZ that included growing 2 million new TikTok followers, news aggregation on Snapchat, and the launch of TMZ Verified, a GenZ-focused podcast and news brand.

! Ran and/or participated in multiple Fox executive committees focused on expanding and future-proofing the business— developed and socialized consumer research to support these strategic initiatives.

Senior Director, Audience Acquisition 2016-2019

AXS, E-Commerce Media & Ticket Company, AEG Los Angeles, CA Developed and executed all audience acquisition, customer acquisition and social media strategies. Hired and trained a team of five. Created new reporting for all initiatives to bring data to the forefront of key strategy decisions. Managed team budget, including monthly acquisition spend and vendor selection of all social and content tools. Owned relationships with Facebook, Instagram, and Snapchat for content distribution and advertising.

! Pioneered new data-driven content strategy that resulted in over two million monthly unique visitors to AXS entertainment content—a 31% increase in organic traffic.

! Established multi-platform content series “The Patio Sessions,” reaching millions on Facebook LIVE and YouTube that grew sponsorship revenue by 18%.

! Created a content-first social media strategy that resulted in over ten million monthly impressions (320% increase), 200,000 new followers (150% growth), and a 60% increase in social referral traffic.

! Led an executive committee designed to improve brand sentiment. Created weekly social listening reports and worked with an outside research firm on studies that improved UX and product, resulting in a 15% decrease in negative sentiment. Content and Social Media Manager 2014-2016

SCOREBIG, E-Commerce Ticket Start-up Los Angeles, CA Built ScoreBig’s content marketing program from the outset, creating a plan that prioritized SEO traffic, brand awareness, new customer acquisition, and ROI. Created brand content guidelines, calendars, review processes, analytics, and budget/spend tracking process. Grew a team of 15+ freelancers, editors, designers, and data analysts.

! Managed all web copy and content marketing, creating multiple page-one keywords.

! Created original content series that delivered new customers at a $15 CPA.

! Led publicity campaigns for features in ESPN, Wall Street Journal, Venture Beat, etc. Worked with data science and management on story development. Director of Digital Publishing & Strategy 2011-2014 PETER GREENBERG WORLDWIDE, Travel News Publisher Los Angeles, CA Redesigned and created original, high-trafficked websites and social accounts for all of Peter Greenberg’s initiatives. Published daily web content and newsletters, managed editorial calendars, and developed multi-platform content series. Managed SEO and handled all analytics reporting. Hired and supervised a freelance and intern team.

! Grew 200,000 monthly unique visitors (230% increase) and gained 350,000 social followers organically (400% growth).

! Developed and negotiated partnerships with LinkedIn and Huffington Post Travel.

! Pitched, planned, and executed customized web campaigns for sponsors, delivering

$100,000+ in new revenue.

Assistant Editor, PENGUIN GROUP USA 2007-2010

Editorial Assistant, PENGUIN GROUP USA 2006-2007

Assistant to CEO, TRIDENT MEDIA GROUP 2004-2006

EDUCATION

Columbia College, Columbia University Bachelor of Arts, English and Philosophy NYU Stern School Postgraduate Finance and Marketing Continuing Studies SKILLS

! Biz Development

! CRM & Social Tech

! Consumer Research

! Content Strategy

! Customer Acquisition/Paid

! Media/ Partnerships

! P&L Management

! PR strategy (consumer and

industry)

! Reporting/Analytics

! SEM & SEO

! Social Listening

! Social Media Strategy

(organic & paid)

! Team Building

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