Ramón Arras-Rubio

ad0w9j@r.postjobfree.com • LinkedIn • Credentials

Hallandale Beach, FL 33009 • 305-***-****

E-commerce – Digital Acquisition

Results-driven and accomplished professional with extensive experience in driving substantial online revenues and maximizing ROI for leading brands.

Strategic and innovative leader, experienced in managing digital marketing acquisition efforts and optimizing paid media budgets to achieve outstanding results. Adept at developing targeted promotions, enhancing customer retention rates, and orchestrating effective B2B and B2C demand generation campaigns. Proficient in leveraging data-driven insights to optimize online sales strategies and implement innovative approaches to stay ahead of industry trends. Strong background in leading high-performing teams and building exceptional client relationships. Exceptional skills in digital marketing, performance optimization, and strategic planning.

Areas of Expertise

•E-commerce Management

•Strategic Planning & Execution

•Demand & Lead Generation

•Search Engine Optimization

•B2B & B2C Marketing

•Platform Management

•Digital/Email Marketing

•Brand Development

•Client Relationship Management

•Conversion Rate Optimization

•Web Development

•Team Training & Leadership

Career Experience

Coolibar, Miami, FL

Director of E-commerce 2023 – Present

Manage digital marketing acquisition efforts, driving $60M in annual online revenues for three world class fashion brands. Administer $6M annual paid media acquisition budget, ensuring effective management and optimization for maximum ROI. Operate two Magento stores, one Shopify Plus store, and one Amazon Storefront with $60M+ in annual revenues.

●Increased 21% YoY growth in FY23 Q2 online revenue and 14% in gross margin within 12-week period.

●Boosted order value by 31% and enhanced retention rates by optimizing 145K inactive user email database.

●Generated $15.2M in online revenue within first 100 days, showcasing rapid and impactful results.

Bitdefender, Fort Lauderdale, FL

Senior Global E-commerce Marketing Leader, B2B 2020 – 2023

Orchestrated highly effective retention and renewal initiative utilizing CRM tools, such as HubSpot and Salesforce, resulting in substantial $180 surge in retention average order value within first six months. Led upsell and cross-sell activities through outbound call center team.

Enhanced conversion rates by 12% in paid search, programmatic display, and targeted email traffic within nine months through strategic optimizations.

Achieved 26% YoY growth in 2022 online sales, surpassing Q2 and Q4 expectations by over 30%.

Iscope Digital, Deerfield Beach, FL

Director of Demand Generation 2015 – 2020

Directed B2B and B2C demand generation efforts for clients with cumulative online revenues of $200m+, including Carnival Cruise Lines, Atlantis, and Arteza. Maintained strong client retention, totaling $12M in annual billings over 42 months. Managed high-performing team, providing guidance and support in executing demand generation campaigns.

Gained 26500 extra users and 360400 extra clicks by optimizing high-volume PPC lead generation on Google and Facebook for global hospitality chain.

Attained 86% client retention and 37% YoY upsell rate, demonstrating exceptional client relationship skills.

Increased 22% in B2C revenue in eight months by employing data-driven multi-touch program for Amazon based online art supply retailer.

Kaspersky Lab, Hollywood, FL

Head of Online Sales – Latin America Region 2011 – 2014

Developed and implemented online sales strategies for the Latin American market. Innovated new online sales techniques and approaches to stay updated about current trends. Ensured compliance with local regulations and laws related to online sales and e-commerce activities.

Successfully expanded Direct-to-Consumer (DTC) segment by 10%, B2B digital sales by 14%, and non-endpoint products and services by 16% within first 16 months.

Improved 21% in B2C and 17% in B2B over 33 months, culminating in $35M annual online revenues.

Additional Experience

Senior Digital Strategist, MullenLowe, Winston-Salem, NC

Director Digital & Performance Marketing, Kaplan University Online, Fort Lauderdale, FL

Senior Manager of Digital Marketing, America's Region, Avaya, Miami, FL

Senior Technology Consultant, Booze Allen, Latin America and EMEA Region

Education

Master of Business Administration in Marketing

The University of North Carolina, Chapel Hill, NC

Master of Science in Computer Science

George Mason University. Fairfax, VA

Bachelor of Science in Economics

University of Massachusetts, Amherst, MA

Affiliations

University of North Carolina-Chapel Hill. Alumni Committee on Racial and Ethnic Diversity

US Parachute Association

Certifications

Google Ads Search Certification, Google

Google Ads Display Certification, Google

Google Ads Measurement Certification, Google

Shopping Ads Certification, Google

Google Ads Video Certification, Google

Inbound Marketing Certified, HubSpot Academy

Email Marketing Certified, HubSpot Academy

Digital Marketing Certified, HubSpot Academy

Google Digital Marketing & E-commerce, Coursera

Google Project Management, Coursera

Salesforce Sales Development Representative, Coursera

Technical SEO Exam, SEMrush Academy

Keyword Research Exam, SEMrush Academy

SEMrush Site Audit Exam, SEMrush Academy

Amazon DSP Campaigns Certification, Amazon Ads

Sponsored Ads Certification, Amazon Ads

LinkedIn Marketing Strategy, LinkedIn

On-page & Technical SEO Test, SEMrush Academy

SEMrush Amazon Seller Certification, SEMrush Academy

SEMrush for Digital Agencies Certification, SEMrush Academy

Technical Proficiencies

Shopify Plus Klaviyo Marketo

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