Abigail Jennings

Chicago, IL *****

ad0v91@r.postjobfree.com // 312-***-****

BRAND EXPERIENCES AND EXECUTION

Skilled, dynamic, and results-oriented Marketing Director with experience in all aspects of event management, marketing strategy implementation, and team management. Equipped with organizational, communication, and leadership skills, possessing strengths in the management and allocation of multi-million dollar budgets. Able to meet and exceed company strategic objectives. An innovative and driven professional who can conceptualize complex solutions in unique ways. Areas of Expertise

● Marketing Management ● Solutions Oriented ● Live Event Production

● Event Management ● Digital Services ● Project Management

● Teamwork & Collaboration ● Brand Awareness ● Process Improvement EXPERIENCE HIGHLIGHTS

CHASING GREATNESS PRODUCTIONS, JANUARY 2018 - PRESENT VP Brand Management

Chicago, IL

Manage professional athletes with their brand post-career. Engage new clients in influencer spaces. Facilitate brands by bringing clients' messages to life through film, and enabling them on their missions to be great. Worked alongside some of the most well-renowned and highly-regarded brands in the world. Key Accomplishments:

● Cultivated a digital campaign with the Big Ten Conference

● Engaged with Kosine (music producer) to facilitate a documentary of his life

● Won over 6 film awards for current projects

● Event execution for Footlocker

● Video series with Nike featuring local football athletes

● Worked with Dk Metcalf and Jamal Robinson for the Seattle Seahawks on featured videos generating over 10 million YouTube views.

NIKE

Senior Event Marketing Manager Central Region (January 2012 – October 2017) Chicago, IL

Direct event management and marketing operations across a large-scale, 22-state region, while managing a cross-functional team during daily business functions.

Key Accomplishments:

● Spearheaded event management for several high-priority and highly visible events, including the Chi-League Basketball event for four years and the World Basketball Festival in 2014; earned recognition as a Nike Global Maxim winner.

● Implement exceptional brand awareness and business growth strategies to successfully expand the Central Region, meeting and exceeding national expectations.

Event Marketing Manager, East Region (May 2009 – January 2012) New York, NY

Managed the coordination and launch of NFL operations within NYC, while actively leading internal public relations, brand groups, sports, entertainment marketing, digital services, and facilities teams to achieve strategic objectives. Executed best-in-class vendor management to optimize a range of company events masterfully. Key Accomplishments:

● Championed budget development and rollout during the management and planning of consumer events, delegating event assignments to a cross-functional staff and agency team.

● Implemented strategic analysis and planning to maximize the Nike brand during daily operations and events, optimizing company involvement within the community.

● Successfully built Nike’s brand while leading the securement of event venues, generation of product stories, and acquisition of influencers.

Global Event Marketing Manager, Beaverton (July 2005 – May 2009) Beaverton, OR

Optimized the entire brand experience to achieve high levels of engagement and satisfaction, spearheading event management in multiple cities and during multi-tour stops. Key Accomplishments:

● Led event management and brand representation during the “More Than a Game” tour with LeBron James.

● Executed expert-level project management during highly visible events, including Stages with Lance Armstrong, More Than a Game Tour with LeBron James, All-Star Weekend (basketball) x7, Nike+ launch, March Madness, Art Basel

(NSW), Musicfest NW (NSW) Nike Sole Collector sneakerhead contests, Futsal World Tour, and Nike Team Nationals. Project Manager (June 2005 – July 2005)

Beaverton, OR

Led a cross-functional and diverse team of 50 personnel during daily operations and events for the Nike Run Hit Wonder training series across the Portland community. Championed all aspects of budget development, implementation, and rollout for all company events.

Key Accomplishments:

● Identified and secured six event venues to implement a training run series before the Run Hit race, leading all events during the six weeks leading up to the race to catalyze engagement and interest.

● Implemented highly effective event awareness strategies to increase engagement by double from the previous year, successfully achieving 5400+ runners over six weeks. EDUCATION & TRAINING

Mastered industry-leading skills in event coordination, marketing management, strategy development, and client acquisition throughout a multi-faceted, long-term career.