CARLOS AGUIRRE

Marketing, Advertising & graphic Artist.

***** ********* **. ****** ** 33547

DOB: June 08, 1976

Ph: 786-***-****

Email: ad0v2e@r.postjobfree.com

https://caloarts.com

Linkedin: www.linkedin.com/in/wethinker

Personal Creative Reel:

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SUMMARY.

I have had the opportunity to work in different areas in the Marketing and Advertising industry, applied accordingly with its focus on multiple segments of the market, including Cross-cultural North and South America. I have been part of the innovation and constant evolution of marketing, with experience in the transition from conventional to digital, from the production and development of graphic and digital pieces to brand building, storytelling, external communication, marketing strategies and tactics related to the marketing mix. I could direct joint efforts through digital collaboration tools, and project management in pursuit of a common goal: Creating affective and effective relationships with one click, reaching an emotional Consumer-Brand connection that will present in “ROI” results. As a designer and art director, I believe in art and design as a visual language to send a message, from concepts and models from a design, style management, aesthetics, and creativity aligned to strategic communication objectives.

EDUCATION.

ISUM – Marketing Institute.

Associate degree – Marketing and advertising

1993-1996

PERERA – Graphic Design Institute.

Graphic Design – 1996 – 1998

CERTIFICATIONS: INBOUND MARKETING HubSpot.

PROFESSIONAL EXPERIENCE.

QPS Electric / MyRobock

7865 NW 46th St, Doral, FL 33166

https://myrobock.com/

From: 2019 to 2022

Marketing Director - Product Owner

Leader company in Rotating Electrics Auto Parts base in Miramar Fl the way in digital marketing for B2B and B2C.

- Implement digital Marketing Strategies for different channels such as ecommerce, Marketplace and social channels.

- Troubleshoot, create, manage, and optimize Google Ads campaigns, Linkedin Ads cand ampaigns.

- Assist with creating content, including designing posts, videos, and images for use on social media.

- Develop, manage and implement paid search and paid social campaigns.

- Identify campaign ROI opportunities.

- Responsible for monitoring results and strategies implemented.

- Clearly communicate KPI/CPA data.

- Manage paid digital ad budget with a focus on new subscribers and lead acquisition.

- Define B2b Lead acquisition and inbound marketing automation.

- Bitrix24 CRM implementation.

- Create and coordinate the production of marketing collateral materials.

- Define web strategies and communications campaigns. TERRASCEND / Arise Bioscience

4855 Technology Way Suite 500, Boca Raton, FL, 33431 https://www.terrascend.com/

From: 2018 to: 2019

Senior Creative Designer

- Create brand guidelines and profiles for Original Hemp and Funkyfarms

- Manage and develop for website launches and re-designs (www.funkyfarms, Original hemp).

- Development of Frontend and implement UI and UX standards and branding guidelines.

- Social media management post design and schedule, photos, Illustrations, and artworks. (Planoly)

- Create, implement and administer email Marketing campaign through marketing automation platforms (Close.io, HubSpot)

- Manage photo studio for Products Photo shooting an lifestyle product photo shooting.

- Interview Videos shooting and editing.

- Serve as the project manager for the timely completion and execution of all digital marketing activities and packaging renders.

- Design and production efforts of stylish, downloadable brochures and printed brochures.

- Design and production of Packaging (Product Box and Displays) and label design. MULCO WATCHES INC.

20161 NE 16th Pl, Miami, FL 33179

From: 2014 to: 2017

Marketing Manager

- Increase online sales through Amazon and brand webpage, from 3 products a week to 3—7 Daily

- Manage and develop for web site launches and re-designs (www.mulco.com).

- Development of Frontend and implement UI and UX standards and branding guidelines.

- Lead Team management of the social media, developers, and art departments.

- Create, implement and administer Inbound Marketing campaign trough marketing automation platforms.

- Support to the Marketing Director of PPC campaigns management.

- Manage SEO and web analytics operation - incorporating best-of-breed Internet Marketing practices.

- Serve as the project manager for the timely completion and execution of all digital marketing activities.

- Support the copywriting, design and production efforts of stylish, downloadable brochures articulating and segmenting core benefits to target markets. Senior Graphic Designer/Digital Marketing

Specific Responsibilities:

- Responsible for Graphic design and development of marketing campaigns to all print and social and collateral media, / promotional materials, catalogs, Event displays, posters, and banners.

- Product design, by hand illustrations or using computer software.

- Concept Development and participation in marketing meetings to communicate ideas that inform,

inspire and captivate consumers.

- Product photo shooting direction & photo retouching.

- Implement Digital Marketing campaigns.

- Improve and Develop Frontend of a New Webpage.

WETHINK MARKETING SAS. / WETHINK MARKETING GROUP INC. Marketing Manager

MIAMI - COLOMBIA

6950 Cypress Rd Suite #203, Plantation, FL 33317

From: 2012 to: 2015

Planning of marketing strategies and advertising campaigns, art directions, communications and visual concepts. Web page project management, digital marketing consultant and media research. Specific Responsibilities:

- Responsible for developing and administering the brand's marketing strategy.

- Brand Profiles, brand guidelines, and Brand storytelling.

- Works closely with clients and Marketing depts to ensure alignment of marketing goals.

- Customer segmentation and Business model analysis.

- Develop insights that shape strategy and drive key decisions.

- Implement campaigns to build interest in field marketing events.

- Increase brand awareness through integrated marketing programs.

- Develop project work plans and track and monitor project progress.

- Analyze and report on the effectiveness of marketing activities.

- Web Development Project management.

- Identify and coordinate outreach to target audiences and appropriate media.

- Set the strategy to grow and optimize social media engagement.

- Includes using compelling editorial to translate product ideas into social campaigns through copy, Photo, and video content.

- Responsible for managing the marketing budget to plan and report. Sight and reporting.

- Conducts research and surveys of target markets, community and audience demographics.

- Directs and manages trade & consumer advertising agencies and freelancers. MOTIONPOINT

Flash Developer

Lyons Technology Center, 4661 Johnson Road,Suite 14 Coconut Creek, FL 33073. From: 2007 to: 2009

Website translation, flash files decompiling and edition, Action Script programming, image translation, flash media group support.

Specific Responsibilities:

- Translate Flash files, through different department processes.

- Accomplish due dates & manages the project schedule/timeline.

- Balances competing for demands for quality, scope, time & cost of each project.

- Proactively identifies issues & risks, escalating them where appropriate.

- Manages all information exchanged between client & Motion Point.

- Resolves conflict quickly to keep the project team functioning at a high level.

- Proactively documents project processes & changes.

- Embodies MotionPoint's mission is "We work hard to make it easy." Accounts: Victoria’s Secret, Disney, Merryl Lynch, Verizon, T-Movile, Taco Bell, Home Depot, One world, Ford, Domino's, KFC, Regions Bank.

CARICO INTERNATIONAL

Web Master.

2851 Cypress Creek Road Fort Lauderdale, Fl USA 33309 Tel. 1-954-***-**** From: 2005 to: 2007

Specific Responsibilities:

- Optimization of multiple sites under different platforms.

- Constant maintenance of news and announcements, photo, videos, galleries, new products, promotional material optimization. Additional menus, graphical improvement.

- Manage mass email software, send emails, databases and develop of Mass e-mail templates.

- Maintain events calendars, form optimization, new graphic layouts and templates.

- Handling different programming languages to implement tools and systems from site

(calendars, forms and data). Languages: HTML, CSS, JAVASCRIPT, ACTIONSCRIPT, PHP.

- Integration of ideas to the Marketing department contributing for the impulse of its sales.

- Macromedia Flash, Dreamweaver, Fireworks, Photoshop, Illustrator, Adobe LiveCycle, Designer, WS_FTP Sorenson Squeeze, Adobe Acrobat Professional, QuarkXpress, 3ds Max. COLORAMA PRINTING

Pre-Press Designer

3215 NW 7th St, Miami, FL 33125

From: 2002 to: 2003

Specific Responsibilities:

- Formulates concepts and implements layout designs for artwork.

- Determines size and arrangement of materials.

- Writes and edits content for media.

- Uses of computers, graphic software programs, printers, utility knives, and other graphic art tools to

create hard copy drawings, mock-ups, sketches, and prototypes; develops final graphic designs and

related artwork for visual communications media.

- Photo-editing, logo digitizing, and pre-press Setup.

- Researches, selects, and secures suitable illustrative or photographic materials for developing visual

communications media.

- Determines if printing and binding projects should be completed in house or by vendors; coordinates

and schedules the printing of graphic art displays, reports, and other documents.

- Serves as a consultant to departments for graphics and artwork projects.

- Graphic Design of covers, books, brochures, displays, logos, certificates, and multiple related publications.

- Run digital equipment and work with Xerox printers, Color plates separation, and other print machinery including cutter machine.

VENEVISION

Audiovisual production Asst.

Caracas Venezuela

From: 2001 to: 2002

Specific Responsibilities:

- Audiovisual productions managing and follow up scene assignments.

- Pre-productions Research.

- Actors and technical productions assignments.

- Transportation, scenery, food, special effects, script team, coordination.

- Letter permissions for recording locations.

CERTIFICATION & COURSES

Hubspot - 2017 –

Inbound Marketing

Google Analytics Individual

Qualification.- 2020.

Google Ads

Fundamentals. – 2019

Google Shopping Ads

Fundamentals. – 2018

Customer Development

Journey Mapping

Programmatic Media Buying

SKILLS

● Marketing

● Social Media

● Graphic Design

● Strategy

● Art Direction

● Web management

● Project Planning

● Advertising

● Research

● Marketing Strategy

● Marketing Communications

● Web Design

● Spanish

● Branding & Identity

● Media Planning

● Web Marketing

● Social Media Marketing

● Integrated Marketing

● Illustration.

LANGUAGES

Spanish - Professional working proficiency.

English - Elementary proficiency.

SOFTWARES & PLATFORMS

- Adobe Photoshop. - Professional. • • • • • • • •

- Adobe Illustrator.- Advanced. • • • • • • •

- Adobe Indesign - Advanced. • • • • •

- Adobe Flash- Intermediate • • • • •

- Adobe AfterEffects.- Basic. • • •

- Adobe Premier - Basic. • • •

- Vocus Marketing automation Software • •

- VBout Marketing Automation • • • • •

- Microsoft Office - Advanced. • • • • • • •

- 3dMax- Intermediate. • • • • •

- HTML5 - PHP- AS – CCS3 – Basic. • • •

- Wordpress. • • • • •

- Shopify. • • •

- Magento. • • •

- CRM Freshsales - Basic. • • • •

- Bitrix24 CRM - Basic. • • • • •

- Adobe XD. • • • • •

- Sketch. • •

- OBS Studio. • • • • •

- SEMrush

- Figma • • • • •

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