YEO KIAN PENG IVAN Blk *** Clementi St **,

Sunset Way Residences, #04-72

Singapore 120115

+659*******

ad0uta@r.postjobfree.com

EXECUTIVE SUMMARY

A self-motivated team-player with the ability to lead, take charge and follow through with commitment to excellence. A positive and enthusiastic professional with proven track record on key accounts management with sales growth. A go-getter who works well under pressure and leads by example. Versatile and adaptable regional sales & marketing professional with experience in driving strategies, channel development and B2B sales in the Middle East, SEA & Oceania regions. A dedicated, results-driven individual who focuses on improving customer experience, new business development, channel-distribution and to elevate brand awareness. EDUCATION

Bachelor of Engineering, Mechanical Engineering

Nanyang Technological University

2005 - 2009

EXPERIENCE

Hapag Lloyd (Singapore) Pte Ltd Sep 2019 – Jul 2021 Regional Manager, Global Industry Management (Retail Vertical)

- Planning of annual budget, quarterly forecasts and formulation of performance targets

- Active participation in trade events, drive and support of tendering negotiations for Asia Pacific region

- Key regional focal point to improve communications for external and internal stakeholders

- Strengthen relationships with weekly/monthly calls and quarterly visits to clients’ regional HQ offices

- Increase share of wallet between 2% to 18% for key accounts through tender negotiations

- Identify new market opportunities and generating new sales over USD $300K with strategic customers

- Understanding customers’ business models and staying current with vertical/market requirements

- Develop regional sales strategy for major key accounts and increasing overall turnover by 12%

- Pro-active approach in providing solutions/alternatives to customers, resulting in increased sales performance with 40% of strategic customers

- Best practice sharing with other Industry set ups within the company Key Highlights

1) Establish performance tracking methodology for key accounts in Asia Pacific 2) Grew market share for key accounts between 2% to 18% 3) Endorsement from key client for helping them achieve over 90% of Southeast Asia sales needs Panasonic Industrial Devices Sales Asia Nov 2016 – Aug 2019 Assistant Regional Sales Manager

- Key accounts management for Middle East, North Africa (MENA) & Oceania Region

- Main markets: UAE, Saudi Arabia, Turkey, Iran, Lebanon, Egypt, Algeria, Australia & New Zealand

- New market exploration and research, starting new businesses in Middle East (Iran, Saudi Arabia)

- Monthly visits to customers for continuous support and relationship building, improving sales with key customers worth over US $3M

- Revival of 3 dormant accounts to generate sales worth US $200K

- Cross-selling of products for existing customers to increase sales by US $100K

- Strategic planning and analyzing of plan effectiveness while maintaining company competitiveness. Key Highlights

1) Identified as key personnel & incepted into “Next Generation Management Leader” program by Panasonic 2) Established close working relationships with customer within first 6 months 3) Explored new market (Iran) and started new business (USD $3 Mil) after 10 months Keng Wah Hardware Co. Pte Ltd Oct 2014 – Oct 2016

Business Development Manager

- Conduct market research and developing & implementing suitable sales strategies

- New market exploration, resulting in onboarding of 15 new accounts

- Development of new product range, increasing about 10% market share in existing sales accounts

- Support engineering team by interpreting drawings and technical clarifications with customers

- Kickstarted project sales for company which was predominantly doing product sales

- Cost savings of up to 15% with negotiation with suppliers for project materials Key Highlights

1) Spearheaded engineering team (3 people) on projects 2) Secured a SGD $1.1M project

3) Revival of 5 dormant accounts to kickstart new sales Cameron (Singapore) Pte Ltd Feb 2013 – Sep 2014

Proposal Specialist (Team Lead)

- Preparation of commercial tender bids of values up to USD $300M

- Comprehension of contractual conditions and specifications with technical clarifications with customers

- Liaising with internal stakeholders to develop financial performance reports and projects P&L statements

- Proposal of sales strategies to sales team for tender bids

- Presentation of bid costings and proposals to senior management

- Commercial cost savings of up to 20% negotiated with suppliers during bidding stage

- Building of bill of materials and enhancing technical cost savings of up to 20% Key Highlights

1) Promoted to Team Lead within 4 months of employment, leading 3 other proposal specialists 2) Secured USD $250M contract

3) Cost savings of up to 15% through value engineering Hoo Huat Engineering Pte Ltd May 2011 – Oct 2012

Assistant Technical Manager

- Exploration of new market opportunities, securing 5 new accounts

- Preparation of commercial and technical tender bids

- On-site troubleshooting for projects

- Working within tight budgets and delivery of projects up to 4 weeks ahead of time

- P&L tracking for projects to ensure profitability

- Led a team of 6 people consisting of project engineers, quality assurance/control engineers Key Highlights

1) Achieving and obtaining ISO 9001 & OHSAS 18001 certification 2) Overseas project installation in Germany, Bremen 3) Secured a 1.5M SGD contract

ENTREPRENEURSHIP ENDEAVOURS

Loot A Brick Aug 2015 - Present

Founder

- Analyze market trends and identifying new market opportunities

- Pricing and sales strategies

- New product development

- Responsible for profit and loss

- Establishing and maintaining partnerships with suppliers

- Oversee employee performance, training and compensation Achievements

1) Built the brand from scratch and broke even within 9 months 2) Pivoted business models to ensure business relevance and obtained first corporate order after 2 years 3) Sales revenue doubled for 2 consecutive years (3rd to 5th year), hitting revenue of six figures in the 6th year

Home Eatz Asia Pte Ltd Nov 2021 – Jan 2023

Co-founder

- Responsible for overall operations of the business, including and not limited to revenue and cost management, procurement management, marketing, customer service management

- Responsible for profit and loss of overall business

- Analysing of market trends and developing marketing and sales strategies

- Establish and maintain business partnerships with vendors

- Ensure full compliance with food safety regulations Achievements:

1) Launched mobile marketplace app with 8 home chefs and had over 50 home chefs within 6 months 2) Established partnerships with culinary and training schools to provide baking & cooking courses and training for home chefs

3) Secured SFA certified cloud kitchen for home chefs to increase capacity 4) Organized a Halloween themed pop-up event to increase sales and exposure for 9 participating home chefs over a two-day period

SKILLS

- Entrepreneurship

- New Business Development

- Negotiation & Communications

- Key Accounts Management

- Sales & Go-to-market Strategies

- C-level Relationships

- Leadership

- Attention to detail

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