Sana KAYS

ad0usy@r.postjobfree.com • linkedin.com/in/sana-kays-mba-5a36212b/

009**-***-**-*** • Doha, Qatar

Visa Status: Husband sponsorship

Nationality: Lebanese

Civil status: Married with 2 kids

Corporate Communications Specialist

Experienced in strategic corporate communications, branding, and marketing professional with more than 15 years of hands-on work in formulating, designing and implementing successful internal and external communications, media relations, and advertising campaigns. Skilled in event planning, content creation, and project management; while delivering on major corporate events. Motivating team leader and creative designer, with experience in social media and website design and implementation. Extensive work in implementing internal communications policies, procedures, and tools to elevate brands and strengthen corporate messaging. Confident and dynamic negotiator who fosters collaborative relationships with media and colleagues. Skilled public speaker and dynamic, results-oriented and problem solver.

•Corporate Communications

•Strategic Planning

•Project Management

•Team Leadership

•Internal Communications

•Budget Oversight

•Media Relations and PR

•Digital and Social Media

•English/Arabic content Writing

Education

Master of Business Administration (MBA),

Swiss Business School Faculty of Business, Zurich, Switzerland

Bachelor of Arts in Communication Arts, Radio, TV, Film, and Journalism

Lebanese American University, Beirut

Professional Training

Certificate of Attendance, Agility and HR Management, Blue Ocean

Certificate of Participation, Compliance & Combatting Financial Crime, The World Union of Arab Banks

Certificate of Participation, Digital Entrepreneurship, Sign-in (Beyond Being Online)

Master class, Certificate in Corporate Social Responsibility, CSR All4One

Certificate in Leadership, Texas A&M University

Certificate in Project Management, CNAQ

Awards and Recognition

Best PR and Communication Senior Officer, Third Conference for Corporate Social Responsibility

Deliver Amazing, Certificate of Appreciation, Business Support, Supreme Committee for Delivery and Legacy

Best Communication and PR Senior Officer Support, UDC Recognition

QF Thanaa Award for Professional Excellence, Qatar Foundation

HBKU, Translation & Interpreting Institute Award for Outstanding Performance

Best active sponsor participation Qatar Cool, ECOQ Recognition

Career Experience

Group Communications Manager, Jaidah Group March 2022, till present

Oversee the corporate communication (internal & external) of Jaidah Group including all major five divisions, Automotive, Heavy Equipment, Projects (Electrical & ISD), Aftersales, and Autolab. Drawing the Group’s communication strategy in liaison with the Group’s transformation into a business solution partner, digitization, and infrastructure renovation. Establishing a functional communications department.

Reports to GED

Member of the Group’s Executive Committee

Preparation of three signing ceremonies, co PR release and partnership Press Conference

Content generation, review, and management

Created three online and print internal newsletters across 1000 employee functions and 5 division activities and businesses.

Planned and implemented a LinkedIn campaign for Projects Department resulting in thousands of impressions and three new projects sign-off.

Conducted a reputation and GED exposure campaign on LinkedIn.

Prepared and coordinated a Forbes Webinar participation for GED

Prepared and drafted a GED interview with Forbes China special feature about Qatar.

Implemented internal communication topics and channels, including purposeful thought leadership emailers, GED messages, Group newsletters, forming internal focus groups…

Auditing and revamping companies’ website (work in progress)

Auditing and revamping Group’s social media channels

Organising and conducting internal events and competitions

Conducted Three signing ceremonies Editing and reviewing the group’s press releases, collaterals Review and edit all HR internal announcements

Drawing and implementing processes for communication workflow and approvals

Initiated and created greetings and national celebration cards

Preparing for Corporate culture and values awareness campaign

Account Director (PR and COMMS), Gem Advertising and publication 2017 to 2021

Oversee a team of professionals in the content creation, design and implementation of strategic marketing and advertising campaigns on behalf of international clients, including managing project schedules and budgets, communicating effectively with senior client representatives, and expanding clients and services through business development activities. Continuously generate public awareness, implement best practices, and engage stakeholders. Managed corporate collaterals, data collection and reporting. Clients include:

Supreme Committee for Delivery and Legacy (FIFA World Cup 2022™) Business support/ Content Management/ Translation Services.

Responsibilities:

Content Management System/ Business Support/ Translation Services in line with SC’s General strategy and corporate guidelines

Request assessments, proofreading and editing SG internal, external and online communications, collaterals, legal, technical, HR, Host country, Protocol, Generation Amazing, Jossor Institute, and general content translation from English to Arabic and vice versa.

Worked on translation tender evaluations

Aided in training new employees

Updated department’s policies and procedures

Acted on all management inquiries

Qatar Foundation for Social Work (NAMA) –

Responsibilities:

Branding and social media strategy, media relations and translation services, event support, and marketing materials creation.

Design and implementation of Social Media strategy including bilingual posts, presentations, monitoring and reports

Draft, edit and translate all Press Releases and Collaterals

Launched the center’s program campaigns including, Idea, implementation, PR and COMMS Strategy, Social Media Strategy, Sama Nama (Entrepreneurs Program), Moqblin (Awareness campaign and event about the center’s activities)

Qatar Foundation, Al Shaqab- Branding and social media strategy, media relations and translation services, event support, and marketing materials creation.

Responsibilities:

Formulation and implementation for main events print and social media campaigns

Preparation and communication with media for pre-post Press Conferences- MC two press conferences too

Create and edit all communications collaterals, ie, newsletters, flyers, posts, social media posts

Aided in communicating with the international, regional and local media

Prepared and edited partner’s and stakeholder’s media reports

Moderated the event launch press conferences

Supervised all contents released to the media

Worked closely on creative designs with creative department

Produced events e- magazine

CHI Al Events:

CHI AL SHAQAB 2021

LGCT & GCL 2021

Emir Sword 2021

HATHAB Tours 2020-2021

Public Health Care Canter, Content team support (part-time)

Drafting social media contents, branding

Drafting internal communications letters and memos

Liaison between COMMS department and other PHCC entities

Drafting CEO speech

Urgent inquiries from management

Freelance Communications Specialist, Qatar 2016 to 2017

Conceptualized corporate communications, advertising, and strategic marketing support; including branding, key message development, press release creation, and speech training. Drafted internal communications policies and procedures. Created engaging website content and collateral materials to support strategic communications campaigns. Delivered results on time and to impeccable standards.

Main Projects:

UCI Doha Championship 2016 (Director of PR & Communications)

Two confidential projects with QF entities

Blyth Academy Graduation ceremony

Toyota, launching of new technical website, CMS and website renovation

Marketing and Public Relations Specialist, Qatar Foundation, Education City, Qatar 2013 to 2015

Integrated communications plans and delivered strategic marketing campaigns, including promoting educational programs and events. Oversaw event planning and logistics, including for orientations, workshops, awards dinners, and photo sessions. Created engaging marketing materials while ensuring adherence to brand standards. Oversaw media outreach, including managing media interviews and drafting press releases. Established and implemented new internal communications policies and procedures designed to strengthen the brand and integrate key messages. Managed website and social media update, designed and implemented digital campaigns. Created successful internal tools and best practises to improve project management efficiencies and reduce delays, minimize threats, and reduce risk.

Responsibilities

Planning and implementing internal and external communication strategies as per HBKU’s and QF guidelines and standards

Successfully managed the TII Awareness, MATS program and Language Center Digital Campaigns

Managing internal events, faculty talks, students’ orientation programs, workshops, Awards Dinners, photo sessions, etc.

Managing and liaising with account officers to produce institutes' collaterals and branding items

Building media relations, tailoring interviews, publishing editorials, press releases etc.

Established a mechanism to foresee future threats and deal with current crisis, such as ensuring MarComms alternative plans in acquiring new students, integration of TII’s departments,

Working on building corporate identity, key messages and institution’s values

Writing and implementing communication policies and procedures

Arranged functions of and coordination between departments and TII pillars

Hosted students and clients and worked on orientation tours

Internal communication plan, motivating staff and project teams through positive thinking,

Helped in renovating institute’s website, launched digital campaigns, etc...

Managed TII major events, i.e. Signing Ceremony with University of Geneva, Fourth and Fifth Annual Translation conference, Distinguished public talks,

Preparing all communication collaterals for validation committee with representatives of University of Geneva

Monitoring and liaise with PR and advertising agencies

Offering consultancy sessions for departments to help in projects from concept, sign offs, scope planning, implementation, execution, quality assurance, delivery and closure

Established a Lesson Learned internal mechanism to prevent future project delays, threats and risks

Achievements:

Fourth and Fifth TII Conference

MARCOMM specifications for MOU with University of Geneva

Signing Ceremony with Sorbonne Université, Faculté des Lettres

Signing Ceremony with University Of Geneva, Accreditation for MATS program

Public talks with prominent international, regional and local figures and speakers

TII Professional services partnership with Qatar Museum Authorities

Award Celebration Dinner for TII Employees

Corporate Communications Officer, Qatar Cool, Qatar 2011 to 2012

Implemented strategic communications plan, including launching transparency and corporate social responsibility initiatives. Oversaw PR consultants, advertising agency teams, and managed corporate communications events and collaterals. Implemented internal strategies to educate team members about company programs and values. Planned sponsorship events, seminars, conferences, exhibitions, and trade shows. Liaised with stakeholders to deliver TPQ projects.

Responsibilities

Identify and establish a corporate communication strategy

Established a Crisis Management approach to deal with incidents and companies public image issues

Introduced Transparency and Corporate Social Responsibility Strategies

Liaise with PR consultant

Managed the communication committee to raise internal awareness about companies values and activities

Brainstorm, write and edit publications

Preparations of events including, planning and implementation, i.e. sponsorships, seminars, conferences, exhibitions, trade shows as well as internal employee activities, internal functions

Liaise with advertising agencies, production house and printing press

Assessment on potential publications, sponsorships, etc.

Planning for public awareness campaigns and implementation

Planning for department activities for the upcoming year, etc.

Implementation of internal communication and enhancing internal corporate images

Achievements:

Managed Qatar Cool Sponsorship and implementation of two Corporate Social Responsibility Conferences

MARCOMM Collaterals

Managed two diversity town hall meetings involving all nationalities working in the company

Ramadan Sohoor and Iftar events

Hosted international and local visitors in IDCP inauguration

Managed the TII conference on Sustainable Cooling Solutions andTechnologies

Managed a success story internal bulletins and collaterals

Launched a paper free day, water and electricity rationalization campaigns in the company

Establish internal focus groups for Qatar Cool, Internal and External Awareness campaign

Senior Public Relations Officer, Qatar Petroleum, Qatar. 2010

Created new public relations department, including providing strategic communications planning for Qatar’s flagship holding companies (IQ & GIS) and managing a team of communications professionals. Oversaw internal communications, event planning, publications, video products, and photography. Introduced new internal policies and procedures. Produced annual report, monthly publications, press releases, financial results announcements, and advertisements. Managed shareholders AGMs. Implemented new content management system for corporate website, consolidating and improving online presence.

Responsibilities

Establish a public relations department (work in progress)

Planning a public relation strategy for the Holding Companies: Below The Line, Above The Line,

Internal communication, events, publications, corporate films, professional photography and videography

Responsible for events held by the company; complete preparation and coordination with external parties

Manage and implement policies and procedures for PR activities; Annual Report, Publications, Press Releases…

Financial results Advertisements

Responsible for liaison, communication and production with Advertising agency, artwork, concept design

Managed a small team to implementing a Content Management System for companies website

Consolidation of website contents for 4 previous years

Liaison and coordination between Holding companies and their group companies PR departments

Held most vendors communication and quotations

Aided in preparation of tenders

Perform all tasks given by senior management

Produced yearbooks, flyers, ads, announcements

Organized general assemblies

Helped Finance department in finding solutions and overcoming an issue with released financial figures in the General assembly. Acting on the spot while Chief- Coordinator is giving his speech.

Achievements:

Compilation and update of five years press releases and media materials for IQ website ( Project with QP IT)

Launching GIS new website, renovation and compilation of website Data ( Project with Gray advertising)

Managed and implemented two AGMs for IQ and GIS

Managed and produced two annual reports for IQ & GIS

Assistant Manager, SINAR SARL, Beirut, Lebanon 2005 to 2008

Responsible for creative marketing and communications support, including corporate branding and reputation management. Implemented internal policies and procedures. Managed internal communications including event planning, clientele communications and senior management reporting including drafting letters, reviewing contracts and senior management reporting. Oversaw vendor communications, bidding, scope planning, and project management. Drafted lessons learned to improve future project planning and development.

Additional work as Assistant Manager, Gerard and Company Photography; Assistant Manager,

3H Technology; and Segment Director, Future Television, Prime Minister News Office.

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