Roger J. Yasin

ad0uop@r.postjobfree.com • LinkedIn

Washington, DC • 202-***-****

Biotech Med Device Sales and Business Development Executive

Accomplished professional with rich experience in leading and optimizing sales operations for business development.

Repeated success in achieving sales targets and driving market expansion. Recognized for devising sales strategies, uncovering new process improvement opportunities, and leveraging market insights to deliver sustainable business growth in Biotech, Life Sciences, Academia and Med Device (NIH, MD Anderson, BMS, Mayo,MSK). . Adept at cultivating strong client relationships, and closing deals across diverse industries. Proven track record of selling a wide range of products and services, including Lab Services, Capital Equipment, Consumables, Services and Saas solutions. Excel at providing quality leadership to all sales staff and new sales representatives to optimize performance and elevate company sales profitability.

Areas of Expertise

•Business Development

•Sales Strategic Planning

•Sales Presentations & Negotiations

•NIH Funding/Inst.Grants

•Team Management

•Market Analysis

•Strategic Selling (R&D/Discovery)

•Forecasting & Reporting

•Process Improvement

•Data Analytics

•Relationships Building

•Sales Management

IsoPlexis, Branford, CT 2021 – 2023

Director of Sales and Sales Training

Contributed to the company's commercial growth plan and OKRs through strategic territory planning, strategic selling, collaborating with Sales Leadership and Account Management to execute targeted sales strategies and achieve forecast-to-goal objectives. Examined quality of marketing and sales resources for data-driven improvements and designing sales training programs.

Key Accomplishments

●Prospecting, relationship and key account management/support and direct sales responsibility for over 35 Mil in revenue within the company’s strategic large pharma, CRO, Biotech, Academic and Medical Institute client portfolio.

●Increased revenue by 13% QoQ across US/EMEA/APAC by closing new business in key accounts, quarter end promotional selling, expanding growth in bioprocess, R&D and manufacturing business segments while surpassing 2021 growth target 11 mil.

●Responsible for the overall account management by meeting/exceeding financial goals, developing new opportunities and increased revenue from key accounts.

●Directed team of Ph.D./Biotech Consultants and 18 US SDR’s to deliver impactful customer-facing messaging/presentations, tailored & outside the box creative account strategies to targeted customer accounts, overseeing project management, and executing marketing and product management initiatives, resulting in 15% increase in email open rates and 8% increases in closed deals concurrent with OKR’s.

●Lessened ramp-up times by 40% by formulating and executing refreshed onboarding strategy.

Terumo Blood and Cell Technologies, Lakewood, CO 2018 – 2021

Commercial Area Sales Manager

Directed team of 14 Distribution Sales Partners and 4 SDR's to drive market expansion for Harvest Technology Systems. Led global efforts to design and enhance products, procedures, skills, and behaviors within commercial training curriculum and content. Engaged in sales outreach by persuading physicians and distribution partners through calls, presenting product portfolio's value, and driving transformative customer and consultant mindset shifts.

Key Accomplishments

●Exceeded revenue by 42% of total revenue through effective management of 3rd Party vendors and Distribution Partners.

●Accomplished 2018 revenue goal by generating $6.7M in sales.

●Initiated and implemented regional cost-saving strategies, resulting in decreased sales cost through innovative approaches to engage value analysis committees/VAC, while coaching SDRs and mentoring distribution partners.

Exagen Diagnostics Laboratories, Vista, CA 2016 – 2018

Regional Sales and Market Development Manager

Cultivated network of key opinion leaders to ignite constructive conversations and brand endorsement within the national medical community. Collaborated with rheumatologists and other healthcare stakeholders to bridge the gap between scientific discoveries, patient-centered applications to improve outcomes and enhance quality of life for individuals suffering from autoimmune diseases. Utilized proprietary Cell-Bound Complement Activation Products (CB-CAPs) technology to define root causes of patients' symptoms for health improvement.

Key Accomplishments

●Launched new biomarker panel and generated newly captured business for start-up autoimmune disease diagnostic company by securing institutional and academic partnerships and establishing territory infrastructure across DC, Maryland, and Delaware through management of 75 diverse accounts.

●Enhanced territory revenue from $400K to $700K, while achieving top-ranking for acquiring most new accounts in quarter organization-wide; consistently fosters robust relationships with administrators, physicians, and healthcare staff.

●Accomplished revenue by driving consistent top-line unit expansion while strategically aligning with corporate objectives, maximizing utilization of available resources, and continuous surpassing of customer expectations.

Smith & Nephew Endoscopy, Andover, MA 2010 – 2015

Regional Sales Manager

Orchestrated dynamic product education and sales training sessions to empower employees with enhanced business development skills. Provided valuable guidance, direction, and comprehensive training to surgeons and key opinion leaders to optimize clinical, surgical, and business outcomes in live operating theaters.

Key Accomplishments

●Elevated Washington DC territory revenue from $2.5MM to $6.7MM in five years by directing sales of capital equipment and disposables, resulting in securing prestigious rank of #1 nationally.

●Surpassed sales targets for three consecutive years by exceeding Fast Fix 360 product target by impressive 112%.

●Garnered national recognition in 2015, ranking within the Top 1% with an exceptional 127% of assigned goal.

●Completed year at outstanding 143% to quota by demonstrating exceptional performance.

Education

Bachelor of Science in Exercise Physiology/Pre-Med and Sports Medicine

6D’s of Adult Learning

George Washington University, Washington, DC

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