Social Media Business Development

ISABELA CARNELOS

+1-407-***-**** - ad0u2l@r.postjobfree.com

Winter Garden, Florida - 34787

ACADEMIC BACKGROUND

• Bachelor’s Degree in Administration (2018) - Universidade Presbiteriana Mackenzie

• MBA – Retail Marketing, Management, Strategies and Business (2021) FAECH

• Diploma of Business (2013) - Australian Institute of Professional Education QUALIFICATION

• Professional with over 12 years of experience in Commercial, Marketing, Strategic Planning and International Negotiations/Partnerships.

• Extensive experience in forming Strategic Partnerships involving product portfolio launches and insertion of international brands in Brazil (Nestlé Health Science, Pure Encapsulations, Vital Proteins).

• Responsible for creating new marketing campaigns to increase market share and brand positioning.

• Strong knowledge of developing sales opportunities through networking and turning them into long-term partnerships.

• Languages: Portuguese and English.

PROFESSIONAL BACKGROUND

NESTLÉ - Sales and Marketing Coordinator (2021 to 2023) - Marketing Analyst (2018 to 2021)

• Definition of goals for the sales department, creating Marketing strategies – checking competitor's actions, and checking Marketing annual budget.

• Ensuring high levels of customer satisfaction through excellent sales service

• Performing cost-benefit analyses of existing and potential customers

• Maintain positive business relationships to ensure future sales.

• Develop and implement business strategies in accordance with company goals and objectives to accelerate growth.

• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc.).

• Understand the requirements of existing customers to ensure that their needs are met.

• Sales Channels: creation, development, implementation and management of the complete Indirect Sales program via Independent Pharmacies.

• Point of Sale Team Development Planning - Identification of specific individual needs and internal negotiation of employee qualification program.

• Analysis of sales funnels and customer intent.

• Measuring ROI of online and offline advertising campaigns.

• Issue reports on marketing KPIs such as prospects, conversion rates, website traffic, and social media engagement.

• Track email campaign metrics (delivery, open, click-through rates).

• Monitor budget distribution and performance of paid advertising campaigns.

• Conduct competitive research and analyze benchmark data.

• Recommend site and campaign optimizations.

• Research and implement marketing tools to support our promotional projects

(automation software, social media scheduling, etc.).

• Work closely with sales teams to identify opportunities to acquire new customers.

• Conduct research to analyze customer behavior (e.g. buying habits, trends, and preferences).

• Design and implement marketing campaigns.

• Largest market share in the focus region at the Brazilian level.

• Engagement in major events in the region visited impacting important names in medicine.

• Presentation of Nestlé brands in important congresses in the São Paulo region. BIOLAB – Strategic Planning Area (2014 to 2021)

• Implementation and management of the Strategic Planning area in the region.

• Achieve growth and sales targets, successfully managing the sales team.

• Design and implement a strategic business plan that expands the company's customer base and ensures its strong presence.

• Own recruitment, goal setting, training and performance monitoring of sales representatives.

• Proven ability to drive the sales process from planning to completion.

• Shaping the company's overall business strategy.

• Developing strategic plans and evaluating company performance.

• Conducting research and data analysis to inform business decisions.

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