Darrell Grysko

215-***-**** • Yardley, PA • ad0to5@r.postjobfree.com

Summary

Launched high-performance creative and customer experience solutions in key areas of healthcare and consumer marketing. Directed integrated CRM and promotional programs in digital, social, traditional, and broadcast spaces. Experience spans pharmaceutical promotion, financial services, consumer package goods, hospitality travel, automotive, food/beverage and weight loss.

Early crossover background from art to copy brings 360 vision to creative direction

CRM, DTP and DTC healthcare marketing, promotion and advertising

Recognized with Clio, ECHO, Caples, MM&M, Addy, A. Eicoff Broadcast Innovation awards, plus more.

Work History

ACD Copy

Evoke Mind+Matter –– 11 21 to 03 23

Content development and creative oversight for HCP and DTP digital, video, and print

SomaLogic—A life sciences company specializing in the power of proteomics

Takeda Pharmaceuticals—TAK-755 in trials for Thrombotic Thrombocytopenic Purpura

TG Therapeutics—BRIUMVI for relapsing forms of multiple sclerosis

BioCryst—Global website revamp

CooperVision—MiSight 1-Day contact lenses; clarity 1-day; Biofinity lenses

VP DIRECTOR OF CONTENT

GLOW Interactive NYC –– 03 20 to 05 21

Content development and creative oversight for COVIS Pharma, Zug, Switzerland. HCP and Patient digital, video and print

Alvesco (ciclesonide)—Prodrug ICS asthma treatment

Prilosec (omeprazole magnesium)—Proton pump inhibitor for acid reflux

Makena (hydroxyprogesterone injection)—Hormone therapy for pre-term births

CREATIVE DIRECTOR COPY

HBM Philadelphia –– 07 17 to 03 20

Creative, content and strategic development for a variety of clients. Includes:

Subaru of America—national dealership print, accessories videos and trade shows

EnerSys Stored Energy Solutions—digital, print and trade show; aerospace and military

ODYSSEY Batteries—auto, ATV and marine applications

NASCAR national event promotions, social, advertising

Customers Bank—AOR digital, social, print

PECO Energy—CRM, social, print

CREATIVE DIRECTION COPYWRITING

Plan B Creative Works –– 07 15 to 07 17

Strategy-driven words, ideas, and creative communications for both agencies and companies needing professional-grade marketing experiences. Services include creative planning, direction, and copy content for healthcare/pharmaceutical marketing and general brand stakeholders.

Contract clients:

Medical Knowledge Group—New York, NY

oPerforomist (COPD)

oEpiPen (Anaphylaxis)

MEI/81qd—New York, NY

oPlexus Medical Data Systems

oOrion Digital Health

Synapse Medical Communications—New York, NY

oNovartis Living Kidney Donor Initiative

oNovartis Oncology Testing

PulseCX—Montgomeryville, PA

oNeodyne Biosciences (Embrace Scar Therapy)

oJanssen Biotech (Remicade)

oAptevo BioTherapeutics (IXINITY for hemophilia B)

FCEdge—Stuart, FL

oZimmer Biomet Worldwide

oVERSA Dental Technologies

oOcean Blue Nutraceuticals

DiD Agency—Ambler, PA

oTylenol Keep Moving digital promotions

Incubator Creates—Wilmington, DE

oParnell Pet Products of North America

oFetch Pet App Australia

oGlyde Joint Supplements Australia

VP CREATIVE DIRECTOR

Compass Healthcare –– 06 14 to 07 15

Focus is on strategic and creative development, including patient education and outreach, for specialty biotech companies entering the rapidly growing rare disease/orphan drug arena.

Rare disease clients:

Upsher-Smith (seizure disorders; seizure clusters)

Merz North America (fungal infections; onychomycosis; aesthetic skin treatments)

Edimer Biotech (XLHED advocacy)

Prometheus Therapeutics & Diagnostics (metastatic melanoma; renal cell carcinoma)

Serepta Therapeutics (Duchenne muscular dystrophy)

VP CREATIVE DIRECTOR

Rosetta (Publicis Groupe) –– 12 09 to 04 14

Led awareness team for Allergan Europe, South Africa, and Middle East [EAME]. Built the business from a single facial product line to being named AOR. Launched both unbranded and branded marketing initiatives including new-product OTC and Rx launches

Rx Brands:

Botox/Vistabel (wrinkle reduction)

Juvéderm (facial fillers)

Voluma (facial fillers)

Optive, Optive Plus, Optive Fusion

Natrelle (breast augmentation)

BreathTek (UBT for H. pylori)

Lialda (ulcerative colitis)

SAMSCA (hyponatremia)

Latisse (eyelash growth)

SERI (surgical scaffold)

Amrix (muscle spasm)

Ozurdex (macular edema)

SVP EXECUTIVE CREATIVE DIRECTOR

MRM//McCann (Interpublic Group) –– 11 97 to 05 09

Rx Brands:

Concerta (ADHD)

Orencia (rheumatoid arthritis)

Plavix (PAD indication)

Paxil (depression)

Reclast (osteoporosis)

Prevacid (acid reflux)

Aciphex (acid reflux)

Avodart (enlarged prostate)

Flexeril (muscle relaxant)

EpiPen (anaphylaxis)

Requip (restless leg syndrome)

WelChol (cholesterol)

Acuvue (vision correction)

LifeScan (glucose meters)

Duragesic Patch (pain management)

Sporanox (anti-fungal)

OTC Brands:

Tylenol

Motrin IB

Lactaid

K-Y Personal Lubricants

Monistat

Viactive

Reach Power Brush

Imodium

Nizoral Shampoo

Probiotica

Aflexa

Benecol Spread

CRM Clients:

Columbia House Music

Saks Fifth Avenue

Elizabeth Arden Red Door

Port Authority of New York

New Jersey Transit

Total-E Entertainment

MBNA Bank

Household Bank

Bank Boston

Bank of New York

GMAC Mortgage

MasterCard

CREATIVE SERVICES DIRECTOR

Grizzard Advertising InterDirect (Omnicom Group)

Brands:

Bridgestone America Tires

Donna Karan New York

Anne Klein Ready-to-Wear

H. J. Heinz Frozen Foods

Budget Gourmet Foods

Personal Cuisine Frozen Desserts

CRM Clients:

Weight Watchers (US & Canada)

Salvation Army

National Jewish Federation

Deck the Walls

Bridgestone Firestone Tires

National Tire & Battery Centers

American Red Cross

MD Anderson Cancer Centers

CREATIVE PARTNER OWNER

Florida Creative Corporation (FCC)

Fundraising (Development):

Univ of Miami School of Medicine

Sylvester Cancer Center

National Parkinson's Foundation

Jackson Memorial Foundation

Mailman Children’s Foundation

Columbia Hospitals

Palm Beach Orthopaedic Centers

Bascom-Palmer Eye Institute

Financial Services:

Florida National Bank

Palm Beach Trust

Barnett Bank

SunTrust Bank

Seacoast National Bank

Harbor Federal Savings

Destination / Luxury Real Estate:

Florida Department of Tourism

Kissimmee-St. Cloud Tourism

FL Orange Growers Association

Bahamas Tourist Board

BahamasAir

Palm Beach County Tourist Board

The Breakers Hotel

Fontainebleau Hotel & Resort

Boca Raton Resort & Spa

Belleview Biltmore Hotel & Spa

Greenbrier Resort & Hotel

Palm Beach Polo Club

Jack Nicklaus Golden Bear Enterprises

Mobil Land Development

Mitsubishi North American Land

Siemens Development Group

Centex Homes

Education

West Virginia University –– BFA in Fine Arts English Literature

Awards

CLIO Award, ECHO Awards, A. Eichoff Broadcast Innovation Award, Medical Marketing Awards, pHame Awards, Caples and ADDY Awards. 2x Judge: John Caples International DMA Awards

Work

https://www.darrellgrysko.com

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