DONALD HARDGE

SENIOR SALES & BUSINESS DEVELOPMENT LEADER

Fort Lauderdale, FL • 954-***-**** • ad0tm5@r.postjobfree.com • linkedin.com/in/donaldhardge/

Senior sales and business development leader with 20+ years of experience in strategic business planning, B2B/B2C sales strategy, account management, and sales training across diverse industries such as manufacturing, staffing, and advertising.

Strategic Sales Leadership: Proven track record of driving strategic business plans, sales and go-to-market strategies, product launches, sales team training, and sales process improvement to generate multimillion-dollar growth across highly competitive markets/verticals.

Sales Organization Development: Excels in building and leading high-performing sales organizations by hiring and training sales personnel, establishing robust performance management frameworks, and integrating best-in-class CRM and sales analytics tools.

Customer-Centric Mindset: Extensive experience in building consultative C-level relationships and strategic partnerships to provide thought leadership and articulate compelling value propositions that result in win-win outcomes and recurring revenue opportunities.

AREAS OF EXPERTISE

Sales Leadership

New Business Development

Strategic Planning & Direction

Sales & Marketing

Account & Territory Management

Client Acquisition & Retention

Contract Negotiation & Closing

Process Redesign & Optimization

New Product Launches/Management

Client Relations/Support/CRM

Price Club Management

Wholesale Distributor Management

Healthcare & Hospital Services

Strategic Partnerships & Alliances

Performance Management & KPIs

Staff Training/Coaching/Mentoring

Organizational Development

Sales Prospecting & Forecasting

Consultative Sales & Solution Selling

Global Brand Development/Growth

People & Team Leadership

CAREER HIGHLIGHTS

Grew revenue from $50K to $250K in 5 months at Accurate Personnel while establishing, maintaining, and nurturing new relationships to boost the bottom line, increase efficiencies, and effectively meet client needs.

Delivered a 10% increase in sales with small accounts and a 5-8% increase in sales with large accounts in 2016 vs. 2017 at Printing To Go & Graphic Design while exceeding all individual goals for team members by 3-6% month-over-month in 2019.

Ranked among the Top 3 out of 35 Sales Managers in the South Florida district while at Altria and developed business relationships with local Walgreens District and Area Managers, resulting in steady revenue growth of 20% YOY in 68 stores from 2013 to 2015.

Increased revenue for Altria Family Companies within the assigned territory to 158 retail accounts and $17M+ annually while overseeing the professional development and growth of employees within the district.

Won multiple Silver and Bronze Awards for outstanding performance at Altria and was selected as 1 of 175 people to participate in the company’s Frontier Leadership Program in recognition of going above and beyond.

Drove acceptance of Altria’s extra regular product in 210 Walgreens stores to drive 86% penetration (a 22% annual increase) while launching new brands in 61 out of 63 stores and achieving 97% penetration (a 33% annual increase).

PROFESSIONAL EXPERIENCE

POSTAL CENTER INTERNATIONAL, Weston, Fl

Business Implementation Manager

Report to VP of Sales and other duties as assigned. July 2023 to Present

Provide white glove service to all clients. Identify new business opportunities and implements cost-saving measures.

Collaborate with sales team to facilitate smooth transition of new clients, design, operations to set up client's account.

Craft documentation and communication provided to Sales Reps, Project Manager, Production departments, and other groups at PCI.

B2B clients, local cities, states and governmental bidding ( RFPs. RFQS, Quotes, and Proposals)

GLOBAL PROMOTION SERVICES, Fort Lauderdale, FL

Director of Sales Mar 2022 to May 2023

Play a key leadership role in overseeing company sales, marketing, and business development efforts in target clients, cultivate long-term relationships to realize sales goals, and maintain current client partnerships by delivering exceptional customer service.

Identify, qualify, and convert leads, prospects, and opportunities into new sales while strategizing, developing, and implementing specific programs to meet clients’ needs and deliver targeted results.

Delivered $875K in revenue in 11 months, in addition to negotiating all contracts with clients and crafting and executing specific programs to meet B2B clients’ needs and results.

ORKIN PEST CONTROL, Fort Lauderdale, FL

Account Manager Nov 2020 to Nov 2021

Scheduled sales appointments to meet with customers, inspect client sites and identify their pest issues, and recommend effective short-term and long-term solutions based on Orkin’s product/service offering,

Leveraged in-depth training and product knowledge to advise on the best overall pest solution for each customer and demonstrate the benefits of Orkin products, leading to repeat business as well as up-sell and cross-sell opportunities.

ACCURATE PERSONNEL, Fort Lauderdale, FL

Business Development Specialist Jul 2019 to Jan 2020

Oversaw revenue generation efforts at C-level management, examining staffing needs and developing proposals while preparing and implementing daily action plans to meet weekly metric totals for revenue goals monthly and quarterly.

PRINTING TO GO & GRAPHIC DESIGN, Fort Lauderdale, FL

Senior Sales Manager Apr 2016 to Jun 2019

Sold to small and large accounts printing proposals based on their business requirements, and executed a comprehensive daily action plan to achieve weekly metric totals for revenue goals on a monthly and quarterly basis.

Delivered strategic direction, structure, and infrastructure to office procedures and processes, sold to B2B and B2C accounts, and built and nurtured new client relationships to increase bottom-line revenue, boost efficiencies, and resolve current client needs.

Led a team of 8 salespersons, including establishing sales goals and KPIs, delivering sales training programs, and providing personalized mentoring/coaching to team members as required.

ALTRIA GROUP DISTRIBUTION COMPANY, Fort Lauderdale, FL

Key Account Manager Walgreens South Florida District Specialist Feb 2013 to Mar 2016

Examined market conditions and leveraged consumer insights to devise robust sales and marketing strategies for the Altria Family of Companies in the Dade and Broward markets.

Implemented brand marketing programs with key accounts, monitored customer inventory levels and delivered recommendations to increase turnover and sell-through, and represented the company at merchandising events, trade shows, and consumer events.

Improved the 2015 account sales growth by boosting partner rebate payments and expanding Altria's retail leaders' marketing programs into 100% of Chambliss locations.

Created and introduced a 2 for $1.29 Black & Mild Casino & Jazz singles in 6 stores, resulting in a 30% increase in volume and a 25% increase in market share.

Grew Walgreens’ business by 30% in cigarette sales via strategic and innovative programming, in addition to leveraging Walgreens SIMS systems to deliver a 10-15% growth in Marlboro inventory for 210 stores in the South Florida district.

Territory Sales Manager Jan 2000 to Jan 2013

Hand-picked to drive sales, distribution, and merchandising of the brand portfolio within Dade and Broward counties averaging $17M+ in annual sales, consisting of 100+ established retail accounts.

Grew the current account business and opened new accounts while selling company initiatives to retail partners, including promotions, new brands, inventory management, and pricing strategies.

Advised, guided, and collaborated with retail partners on category management, advertising, promotions, in-store merchandising, and business analytics to optimize their business performance.

Implemented cutting-edge systems to monitor, measure, and examine the progress against significant sales initiatives and other business metrics while working with mass merchants, local independent retailers, mid-size stores, and chains.

Oversaw the development and growth of sales professionals in the district while directly conducting cross-training and infield training with new hires and providing ongoing mentoring and coaching.

Developed processes in Walgreens to guide them in self-implementing price change downloads from HQ, resulting in a 25% growth in overall revenue.

Led the acceptance of BM cigars across 210 Walgreens stores, successfully achieving 100% penetration and an 86% increase in revenue annually.

EDUCATION

Bachelor of Science (BS) in Criminal Justice • Florida Memorial University • Miami, FL

TECHNICAL EXPERTISE

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) • Salesforce CRM • Slack • HubSpot

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