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Marketing/Communications

Location:
Los Angeles, CA, 90049
Posted:
November 02, 2023

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Resume:

MYLES BERKOWITZ

Los Angeles, CA 310-***-**** ad0tk6@r.postjobfree.com

PROFESSIONAL SUMMARY

After years in Hollywood creating/writing/directing/producing TV and movie projects, applied storytelling skills to the health, lifestyle and real estate sectors. Have created and written effective Marketing Communication and Sales campaigns, as well as producing and directing videos for company and product websites and YouTube Channels. From Producing TV shows and a movie for studios and running a start-up company, a tenacious project leader as well as generous team member who supports coworkers and project leaders in achieving success. CORE COMPETENCIES

From Hollywood to other Industries

Product and Brand Creation and Development Crafting and Executing Marketing and Sales programs Project Leadership l Fundraising I Public Speaking Creating and Delivering Marketing and Sales Presentations l Brand Ambassador l Event Coordination l Video Directing & Producing l Writing: Web Content, Marketing and PR materials PROFESSIONAL EXPERIENCE

2020 - 2023 STAY AT HOME SINGLE FATHER: Full time focus and support for daughter during almost two years of remote learning. Taught her and other students English and History. Started organization for American teenagers to bond with recently arrived teen refugees in their schools and communities (teensatthedoor.org) 2011 - 2020 FREELANCE MARKETING AND SALES CONSULTANT Combined marketing and storytelling to create and execute innovative and successful campaigns for products and services in varied industries, with focus on real estate and health & wellness. Major projects include: Ben Lee Properties (2019 – 2020): The number one real estate agent at Coldwell Banker, Los Angeles

• Wrote/Directed/Produced sales and instructional videos for Youtube channel (BenLeeProperties) Iron Gym (2018 - 2020): Chain of LA gyms. Oversaw 18+% increase in new memberships during primary recruiting month.

• Rewrote website copy and designed promotional campaign for restructured membership packages.

• Created and led guerrilla sales campaign leveraging special discounts for neighbors within walking distance.

• Promoted gym in social media and Westside local media market. Led sales team. Jay Belson Consulting (2017 – 2019): Start-up consulting group focused on Los Angeles real estate. Worked on the company's major account - Delos Wellness technology. Co-led the team creating the new residential division at Delos.

• Created start-up strategic marketing and sales strategies. Wrote all the marketing materials used,

• Created and ran PR push in real estate and luxury publications and online media (including LA Times, Luxe and Forbes).

• Top lead generator and salesman. Led presentations to architecture firms and builders. SoUs Group (2016 - 2017): New ownership group of famed Greensleeves steakhouse in historic district of Redlands, Ca.

• Created re-launch campaign material used on website, location and travel sites.

• Developed promotions aimed at local companies and group special events. SRE Development (2016): High-end luxury real estate investment firm.

• Produced/Wrote/Directed videos for four properties that significantly increased rate of sales over expected holding times and market history.

• Created marketing/promotional videos for CEO, which led to his being featured on Bravo TV's MDLLA for 2 seasons. MYLES BERKOWITZ 310-***-**** ad0tk6@r.postjobfree.com Page 2 Best Buys Imports (2014 - 2016): Manufacturer and importer of budget kitchen appliances and housewares.

• Branded two new lines of low-cost kitchenware. Wrote and produced online videos for new brands. Light Orthotics (2014 - 2015): Hughes Research start-up with new light-sensitive material for making custom-fit orthotics.

• Wrote and directed instructional and sales videos for industry consumption (chiropractors, PT's, OT’s).

• Wrote and presented promotional material to industry (chiropractors, PT's). Wrote website material. Beaudry Beverly Hills (2012 - 2014): Industry-leading luxury jewelry design and production company.

• Rebranded business from brick and mortar jewelry store to personal jewelry design experience. Created and executed new sales strategy of personal experiential appearances by designer at special events, shows and dinners.

• Reorganized sales force and was Brand Ambassador at conventions, trunk shows, auction, and special dinners

• Managed PR campaign in luxury magazines, morning TV and talk shows, and social media. ADDITIONAL PROFESSIONAL EXPERIENCE

2006 - 2012 President and Founder of Lifesize Portions Diet Program: Co-invented and launched Lifesize - first complete diet program based entirely on concept of portion control. Led project lifecycle: from ideation to financing, product creation, manufacturing and selling. Some highlights:

• Co-invented diet product and program. Designed the unique Lifesize portions and measuring tools.

• Wrote 2 accompanying diet books (over 300+ pages of content). Wrote, directed, and produced 2 informational DVDs

(over 6 hours of material). Wrote, directed and produced 10 web videos. Created website and e-commerce content, as well as social media links, YouTube videos, and blog reviews.

• Wrote patent application. Worked with researchers at Michelle Obama's Partnership for a Healthy America and Colorado State University on year-long research study of the diet program and product.

• Served as public face of product, including appearing on Home Shopping Network (HSN).

• Raised visibility through local and national print, radio, and television, including but not exclusively The New York Times, The LA Times, CBS News, Los Angeles KTLA Morning Show, The Huffington Post, and The Washington Post. TELEVISION AND FILM EXPERIENCE

Film “20 Dates”: Wrote/Directed/Starred in the Independent film “20 Dates” the first reality romantic comedy movie. Won SlamDance Film Festival. Bought and distributed worldwide by Fox Searchlight. Forerunner of TV reality dating shows. Television show “The Beef”: Created unscripted TV comedy series “The Beef” which was a spoof on investigative magazine shows. Aired on Family Channel. Nominated for a Cable ACE Award. Wrote/Directed/Produced/Starred in many segments Unscripted Documentaries and Reality Television: Created reality comedies for MTV, Discovery and Fox. Produced and directed reality shows at Fox, Fox Sports, Animal Planet, Gurin Productions, Fine Living, and CBS. Co-wrote “Body of Work” feature-length documentary promoting EAS fitness program. Development and Business: Developed comedy series at Universal, Sony, Paramount and Original Productions. Led European team to develop and adapt Original Productions catalogue of foreign TV dramas for the American market. Writer: Wrote one and three camera comedy teleplays for Universal, Paramount and HBO. EDUCATION

UNIVERSITY OF PENNSYLVANIA, WHARTON SCHOOL OF BUSINESS Bachelor of Economics in Marketing

Bachelor of Arts in Political Science



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