Resume

Digital Marketing E Commerce

Location:

Fayetteville, GA

Posted:

November 03, 2023

Contact this candidate

Resume:

Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com

ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital Professional Objective: Efficiently develop all the strategic tools of digital marketing to guide companies, brands, and institutions to the best business and development opportunities, digital transformation, and growth. Academic training:

Nationality: Salvadoran.

Languages: English (C1) Spanish (Native) German A1.K1 Work experience: Supermercados Talpa (Georgia, USA) 06/2023 – present. eCommerce Specialist.

The E-Commerce Specialist is responsible for leading all aspects of Supermercados Talpa's online business to deliver monthly sales increases and ROAS goals across multiple online channels including website, landing pages, online store, mobile app, e-mail marketing, loyalty programs, gamification, and online ads. Developing, managing, measuring, and optimizing performance marketing strategies to drive E-Commerce Revenue. Deliver monthly business and sales goals. Overseeing digital marketing partners, this role will need to track and report on key success metrics within the allocated marketing budget. Responsibilities include:

1) Strategic Planning and Campaign Execution:

o Website developer, UX/UI specialist.

o Developing a realistic and achievable forecast and sales plan for E-commerce revenue across the website, landing pages, online store, mobile app, e-mail marketing, gamification, online ads, and Retail Online Marketplaces. o Managing E-commerce to ensure topline and ROAS goals are being met. o Allocating and tracking budget to support media, social, search, influencer, retargeting, and affiliate marketing campaigns.

o Working with creative teams to develop content for customer acquisition. o Managing Amazon.com storefront optimization and growth. o Identifying organic traffic driving strategies along the consumer journey, including SEO, and branded social activation across all platforms (IG, FB, YouTube, TikTok, etc).

o Implementing savvy media and content strategies to navigate changing platform algorithms and maximize ROI on paid social and search. This includes looking at bid management PPC, reach, CTR, CAC, and ROAS.

Marketing: CISCO, IEDGE, OM LATAM, INTERLAT, GOOGLE, HUBSPOT, ADEN Web Developer: Webflow

Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital o Lead Monday meetings for the eCommerce division. o Managing email marketing including flows, newsletters, content optimization, and promotions to improve open and click-through rates to increase subscriber email list size.

- Monitoring and implementing website enhancements with a focus on user experience to improve key metrics (bounce rates, conversions to purchase, site load speed, etc.) for mobile and desktop usability.

o Gathering consumer insights to refine positioning, target segments, messaging, and engagement activities.

o Collaborating with the order fulfillment team to provide sales forecasts and optimize product unboxing experience.

o Oversee process for managing customer service inquiries or account support

(email/chat)

o Preparing and presenting strategies and business dashboards to leadership. o Collaboratively develop and execute comprehensive marketing strategies to enhance brand visibility, drive traffic, and increase conversion. o Coordinate cross–functional teams to ensure seamless implementation of marketing campaigns and initiatives.

o Collaborate on optimizing product listing on e-commerce website to improve search visibility and enhance user experience.

o Coordinate advertising campaigns across various channels, managing relationships, with other divisions, media outlets, and providers. o Collaborate on leading email marketing campaigns, segmenting audiences, and maximizing lead generation.

2) Digital channel maintenance.

o Collaboratively maintain and enhance the different digital channels of Supermercados Talpa ensuring it is visually appealing, user-friendly, and optimized for search engines.

o Collaborate with graphic design resources to create website visuals and promotional graphics.

o Implement design improvements and update content regularly to reflect new products and marketing initiatives.

o E-commerce product management (adding/editing/updating) o Builds out new product spreadsheets for upload and works with IT to see that the products are accurately uploaded and function properly on the digital channels. Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital o Management site between IT and site host.

o Process product attributes and image uploads through the admin panel. o Assists in writing product and category page copy. o Works across departments to maintain product listing accuracy, pricing, additions, and deletions.

o Manage sale pricing and clearance.

o Maintains accurate product recommendations.

o Positioning products in collections or categories and evaluating success. o On-site search term optimization

o Works cross-functionally with merchandising and marketing teams on sales and promotions.

o Partner with the marketing team to assist with landing page ideas and creation. o Create and update SEO-friendly product descriptions. o Use Google analytics to track the effects of changes, sales history, and trends to make future recommendations.

o Use Google Ads to create paid advertising campaigns in collaboration with marketing and sales divisions.

3) Data analysis and reporting.

o Monitor and analyze marketing performance metrics, providing regular reports and insights to drive data-driven decision-making.

o Collaborate on identifying areas for improvement and implementing optimization strategies based on data insights.

o Discuss digital channels enhancement projects with the internal teams. o Use social listening to monitor brand sentiment and mentions across the internet. Founder and Director of Marketing at Consorcio Creativo Digital Marketing Company and Nómada Mobile Marketing (April 2007 – December 2022). 15 years of experience in Marketing and digital transformation. www.shopit.digital o Development of digital marketing plans and strategies. o Development and execution of digital communication strategies. Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital o Development of marketing instruments and strategies such as Web Site, Social Media Marketing, Search Engine Marketing, Search Engine Optimization, E- Commerce, E-Mail Marketing, Digital Marketing Consulting, Brand Influencer Programs, Digital Tourism, Mobile App Development, Branding, Online Advertising, Social Listening, and Brand Sentiment analytics. o Certified consultant in digital marketing by Google Ads, Google Analytics, Google Shopping, Google App Campaigns, Mobile web Google, SEMrush, BRAND 24, Mediatoolkit, Hootsuite, Adobe, HubSpot CRM, VistaCreate, Visme. o Certified consultant in the HUBSPOT methodology of Inbound Marketing, Inbound Sales, Content Marketing, Inbound Sales, E-Mail Marketing, Digital Advertising, SEO, Social Media Marketing, and Digital Marketing. o Marketing strategist for the development of the web platform for primary health care for the Salvadoran Institute of Social Security financed by PAHO/WHO (2015) o Lead Consultant for the development and promotion of 10 startups in Central America with funds from the European Union DINAMICA Initiative (2018 – 2019) developing: Market Studies Digital Marketing Plans Validation of business models Formalization of Companies Commercial Strategy Design Credit Plans Design and implementation of communication strategies Training on interior techniques Trademark registrations Training on service costing and preparation of proposals for clients Mobile application development Technical assistance to define quality standards for digital animation and video game products and services

Preparation of an investor folder Technical assistance to define quality standards for digital animation products and services Training in preparing budgets for digital animation product and service projects Animation Project Production Design Training Website development online stores and configuration of payment gateways Accounting consultancy Branding survey of client portfolio Import and export plans Production process manual Technical assistance in tourism, archaeological and history training Development of policies of use, privacy, returns, and guarantees Technical assistance for brand presence in Online Travel Agencies (OTA s) Design of 360 market strategies o Digital strategist for the project: Logistics of events and communication: Second Support Program for Central American Regional Integration PAIRCA 2, SG SICA with funds from the European Union (2012 – 2014).

o Digital strategist project: Event logistics for the ADESEP Private Sector Development Support program with funds from the European Union (2017). o Marketing and digital communication strategist for the development of the digital communication strategy for the Central American Network of People with HIV of the Central American Social Integration Secretariat SISCA, The Global Fund Project (2018).

o Marketing and digital communication strategist for the project: Application development for mobile devices for the Central American Trade Network of the Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital Central American Economic Integration Secretariat SIECA, with funds from the European Union. (2019).

o Consultant for the development of Search Engine Optimization (SEO) strategy for the COEXPORT Marketplace, funded by Palladium International LLC / USAID Economic Competitiveness Project in El Salvador USAID. (2021). o Marketing and digital communication strategist for the development of a comprehensive communication strategy for the programmatic portfolio for the elimination of violence against women and girls of the United Nations Development Program UNDP as part of the Spotlight Initiative (2021). o Consultant for the development of business plans and digital marketing for the Supranational Laboratories of Mexico, Argentina, and Chile. Secretariat of Central American Social Integration, The Global Fund Project, SISCA SE COMISCA

(2021)

o Digital marketing strategist for the consultancy development of digital communication workshops for the USAID Municipal Governance Project in El Salvador /Louis Berger GROUP INC./WSP USA SOLUTIONS INC. o Specialist consultant in communication and digital marketing for the USAID Economic Competitiveness Project in El Salvador, Palladium International LLC

(2021).

o Marketing and digital communication strategist for the design of educational materials for the engage tuberculosis strategy in El Salvador for the United Nations Development Program UNDP / Global Fund Project (2021) o Marketing, digital strategist and coordinator for the design of digital advertising campaigns for the USAID Municipal Governance Project in El Salvador /Louis Berger GROUP INC. /WSP USA SOLUTIONS INC.

o Digital marketing strategist for the development of the Infosegura USAID and UNDP website.

PERSONAL REFERENCES:

Licda. Tatiana López

Dhurham Law LLC Los Angeles California.

Tel. +1-818-***-****

Ernesto Portillo

NewstoneAge Miami Florida United States.

Tel. +1-305-***-****

JOB REFERENCES:

Jaime Rodríguez

President JNAV Atlanta Georgia

Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital Tel. +1-678-***-****

Lic. Armando Carballido

Director of Communications UNDP Infosegura Programme. Tel. +503-****-****

Ing. Carlos Chávez

Deputy Chief of Party USAID Municipal Governance Project. Tel. +503-********

Lic. Carlos Marroquin

Director of Communications USAID Economic and Competitiveness Project. Tel. +503-********

Dra. Mónica Padilla

World Health Organization Brazil

Tel. +556*********

CERTIFICATIONS:

Luis Angel Cuellar Huezo

Mobile:+1-404-***-**** and +503-******** email: ad0t78@r.postjobfree.com ad0t78@r.postjobfree.com

Linkedin: http://www.linkedin.com/in/luisangelcuellar www.shopit.digital Luis Angel Cuellar Huezo