Ovais Khan Burnsville - Minnesota

Status: Legal permanent resident of USA

Contact: ad0svj@r.postjobfree.com 612-***-****

LinkedIn: https://bit.ly/2FLWSUq

I hold 6+ years of experience in Digital Marketing, & my expertise include Social Media Marketing, Search Engine Optimization (SEO), Community Marketing, Online Reputation Management, Affiliate marketing & Email marketing. Academically I hold two Masters’ degrees, one in Economics & the other in Marketing.

Work Experience

Company: EPlanet Global – Designation: Sr. Executive Digital Marketing 2022 - 2023

-Developing and implementation of the social media strategy for Trango Tech business unit & clients.

-Online reputation management of inhouse brands & clients.

-Paid marketing & strategic planning for all the social media channels & clients.

-Content optimization w.r.t primary & secondary keywords.

-Search Engine Optimization (on page/off page/technical), link building & Influencer marketing.

-Communities nurturing, management, lead generation, & affiliate marketing for organic traction.

-WordPress management, SERPs optimization & feeder sites development & management.

-Landing page optimization & UGC campaign optimization.

-Content calendar’s creation WRT trend jacking of social media, Blogs & Landing pages.

-Competitor research, keyword research & guest postings.

-Partnerships’ management with the different players of tech. industry.

-Third party tools: Sendible, Hootsuite, Falcon, Later, Sprite social, Mangools, Ahref, Hotjar, Screaming frog, Mention, Canva, Pabbly, VidIQ, Miro, Jarvis, LinkedIn Helper etc

-Brand tools: Meta Creator Studio, Facebook Business suite, Tweetdeck, Google analytics, Google Search console, Google data studio etc.

Company: Gaditek – Designation: Sr. Executive Digital Marketing 2020 - 2022

-Strategizing & Marketing of PureVPN over different social media platforms

-Content Funneling (TOFU-MOFU-BOFU).

-Paid marketing (Facebook/Twitter/Instagram/LinkedIn/Reddit/Quora)

-Content Writing (Keyword targeted)

-Search Engine Optimization (on page/off page/technical) & Influencer marketing

-Online communities nurturing, management, lead generation & Affiliate marketing

-WordPress management of websites, SERPs optimization & feeder sites development & management

-Sales funneling, landing page optimization & UGC campaign optimization.

-Content Calendar creation WRT trend jacking of social media, Blogs & Landing pages.

-Competitor research & keyword research.

-Planning & execution of the ATL & BTL activity for Times Square New York City campaign.

-Third party tools: Sendible, Hootsuite, Falcon, Later, Sprite social, Mangools, Ahref, Hotjar, Screaming frog, Mention, Canva, Pabbly, VidIQ, Miro, Jarvis etc

-Brand tools: Meta Creator Studio, Facebook Business suite, Google analytics, Google Search console, Google data studio etc.

Company: Axact – Designation: Senior Executive (Brand Management) 2017- 2020 Company overview: IT services & Automobile trading.

Company: Golden Harvest – Designation: Assistant Manager Customer Care 2016- 2017

Company overview: Importer & Stockist of Poultry Vaccines and supplements.

Academics

Masters of Arts Economics - University of Karachi (Pakistan) – 2015

Masters of Business Administration Marketing - IQRA University (Pakistan) – 2014

Bachelors of Commerce Banking & Finance - University of Karachi (Pakistan) – 2010

Certifications Digital Marketing Certification - Virtual University -2019 SEO Certification - Virtual University – 2019

Graphic Design Certification - Virtual University – 2019 Advanced Competitive Research Exam SEO - Semrush – 2021 Competitor Analysis SEO - Semrush – 2021

Inbound Marketing Certified SEO - Hubspot Academy – 2021

Google Digital Guru SEO/SMM/PPC - Google – 2021

Google Ads Search Certification SEO/SMM/PPC - Google – 2021

Google Ads Display Certification PPC - Google – 2021

Google Ads Video Certification PPC - Google – 2021

Google Ads Measurement Certification PPC - Google – 2021

Google Ads App Certification PPC - Google – 2021

Research work

Completed thesis research work over the topic “Underdog brand appeals consumers?”

Hobbies & Interests

Traveling, Formula-1, EDM, Fitness & Nutrition, Stock trading, UFC

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