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Kristen Royce

Creative Director, Copywriting, Senior Copy Editor,

Creative Strategist & Digital Marketing Manager

ad0so9@r.postjobfree.com • 630-***-****

https://www.linkedin.com/in/kristen-royce-a944ba132/ Kitroyce.com • Chicago, Illinois

Experienced copywriter, innovative marketing strategist, and accomplished digital marketing coordinator with 8 years of success managing digital marketing efforts and composing strategies, timelines, and stories utilizing excellent writing skills, researching, fact-checking, editing, and proofreading. Creative, critical thinker interested in the fashion, beauty, fitness, and restaurant industries, experienced in venture capital, event marketing, education, and commercial finance sector with a deep understanding of terminology and trends. Well-equipped to manage a dynamic team of writers and drive the brand’s editorial strategy. A keen eye for detail, exceptional copy-editing skills, and dedication to maintaining any brand's unique voice. Experience in mentoring writers with a focus on cultivating their professional growth and fostering a safe and inclusive working environment. Proven organizational and time management skills with acute attention to detail. Grasps the dynamics of eCommerce and how to uncover the needs of diverse audiences and online purchasing behaviors. Partners cooperatively with internal and external business partners with a positive, enthusiastic, and collaborative work ethic. Accepts accountability and ownership to create projects that meet client objectives. Versatile in problem-solving, adapting to styles to meet the company’s goals and tight deadlines, and willing to multi-task in a fast-paced environment. Areas of Expertise

Insights-driven, engaging content

Research tools and techniques

Grammar, editing, journalistic skills

Brand building and awareness

Stakeholder collaboration

Calls-to-action

Adobe Creative Suite

Microsoft Office Programs

AP and Chicago Style Manuals

Professional Experience

GSV Ventures/ASU+GSV Summit, Chicago, IL April 2022– October 2023 Creative Director, Copy & Digital Marketing Manager Played a pivotal role in enhancing the Summit's online presence, brand visibility, program quality, attendance, and engagement. Meticulously edited every email, press release, social post, website landing page, review, digital/print sign, program, blog, article, whitepaper, guide, webinar, radio/ad script, and newsletter for quality control and alignment to brand voice. Conducted thorough research and fact-checking to provide historical and cultural context for any white papers, articles, podcasts, or other marketing and media collateral. Collaborated closely with social teammates to create engaging visual content that aligns with cross-channel goals and strengthens reader engagement. Researched and analyzed SEO and performance data to make data- informed decisions that drive site traffic, click-throughs, and engagement, ensuring that our content reaches a wider but defined audience. Monitored, analyzed, and reported key performance metrics, enabling data-driven decisions that led to enhanced engagement and audience growth. Ability to adapt to evolving digital trends and leverage various digital channels to achieve the Summit's marketing and impact objectives. Proven track record of developing and executing highly effective 360-degree marketing strategies that yielded outcomes like:

• 64% increase in new audience members

• 21% increase in audience engagement/click-through

• 33% increase in social content viewership

• 27% increase in registration for the 2023 ASU+GSV Summit

• 29% Attendee increase at the 2023 ASU+GSV Summit

• 20% increase in international audience

• 17% increase in early attendee check-in and badge pick-up for the 2023 ASU+GSV Summit Discover Financial Services, Chicago, IL March 2018 – March 2022 Senior Copywriter & Editor

Conceive, develop, and execute strategic digital and print campaigns with design teams and account executives. Compose and edit creative, engaging, and persuasive stories targeted to specific channels while complying with brand guidelines. Combine expert knowledge of digital channels: emails, email journey campaigns, websites, and paid and organic social media with perfectly structured content and thoughtful messaging. Utilize research tools and techniques to evaluate current trends in advertising and marketing, consumer data, market data, and customer behaviors. Deliver campaigns and marketing strategies with unique content, graphic flair, and style that align with company objectives. Employ research findings and creative briefs to produce insights-driven content and visually stimulating design. Integrate client and legal input, respect timelines and deadlines, and consistently deliver on-target, error-free communications for assigned projects. Collaborate with leaders and senior writers to complete projects varying in complexity and value. Support incremental sales and profitability by generating innovative promotional plans and content. Maintain focus on mission, preferences, goals, and objectives and adhere to requirements’ compliance to strategically model for diverse accounts.

● Led the complete redesign and launch of the company's career website in 3 months

● Created the 2020 5% Cashback Bonus® creative, including audio script, landing pages, display banners, email, web targeting, print, and social media

o 2020 usage outshined 2019 by 1%

o YOY, 5% enrollment rate increased by 3%

o $1.135B in-category sales

o YOY target increased 176.4% in merchant growth

● Designed a test incentive email for delinquent cardmembers, resulting in a 1.1% increased open rate and a .51% increased click rate

● Contributed to the 2020 partnership with Discover® Store Amazon, including a landing page, display banner, and email o Drove sales to $10B

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o YOY, increased PayPal sales by 30%

o Created a 110% boost in click-through-rate with banners o Increased views to ~325K from ~19K

Blogs and Online Publications February 2016 – Present Freelance Content Writer

Conceive, pitch, compose, and edit original content, editorial articles, fashion and beauty product interviews, shopping and restaurant guides, and reviews. Increase site traffic with clear writing and articulation with optimized keywords. Develop captivating and directed social media messaging to gain awareness and create demand for personal brands. Interview nationally recognized influencers, musicians, and business owners. Lead all content generation efforts, copy reviews, and editing, including overseeing and directing production. Correlate digital messaging to desired demographics by brainstorming innovative approaches to achieve desired results.

• Assembled men’s and women’s fashion and beauty gift, shopping, and style guides

• Exceeded expectations for deliverables by following guidelines for style and scope of writing assignments

• Applied WordPress and Squarespace skills to update existing content and design a professional website Marcus & Millichap Commercial Real Estate, Chicago, IL May 2016 – October 2017 Digital Marketing Coordinator

Enhanced and facilitated client and broker communications and relationships. Provided First Vice President of Investments with executive administrative assistance and support. Contributed to the evaluation of approaches to meet goals and objectives of the organization and capitalize on emerging opportunities. Corroborated with product development team to maximize product specifications.

● Developed and implemented marketing activities, collateral materials, videos, social media postings, blogs, direct mail materials, email campaigns, trade shows, sales training, and public relations efforts for product launches

● Oversaw a large range of client accounts and social media marketing campaigns

● Created engaging and applicable content to revitalize web pages and social media profiles

● Improved performance of marketing campaigns by conducting competitive analysis and leveraging industry trends Education

Bachelor of Science in Nutrition and Food Science - 2015 Benedictine University, Lisle, IL