Social Media Digital Marketing

Nicole Pecjo

ad0smq@r.postjobfree.com • 781-***-**** • LinkedIn • Boston, MA

SOCIAL MEDIA MARKETING SPECIALIST

Emphasis in B2C/Customer-Centered/Beauty Brands

Enthusiastic and highly creative Digital Marketing soon-to-be Masters graduate from Southern New Hampshire University, with a keen focus on social media and graphic design. My hands-on experience in amplifying a DTC brand’s digital presence and my adeptness at team collaboration positions me as a promising asset for your Digital Marketing Team. Eager to channel my academic insights and practical know-how to drive impactful strategies in the industry AREAS OF EXPERTISE

Social Media • Copywriting • SEO Research • HubSpot • Keyword Research • Graphic Design • Content Creation • Copywriting • E-Commerce • Video Editing • Digital Marketing Idea Generation • Product Marketing • Brand Marketing • Google Trends • Graphic Design Personal Skills - Empathetic • Personable • Creative • Innovative • Passionate • Problem Solver • Communication Skills • Dependable • Time Management

PROFESSIONAL EXPERIENCE

Content Creator/ Junior Marketing Internship, Remote 2023 – Present Allay

● Achieved over 120% traffic growth for drinkallay.com within three months via a strategic, collaborative Instagram campaign, creating engaging reels, stories, and posts.

● Elevated Allay’s market position, establishing the brand as an emergent leader in the non-alcoholic wine industry through strategic branding and targeted market segmentation.

● Revitalized content and copy by identifying customer personas, resulting in tailored, impactful messaging that resonated with and engaged distinct consumer segments.

● Authored brand copy utilized across Instagram campaigns, significantly contributing to a launch that notably elevated brand awareness and consumer engagement through strategic messaging and positioning.

● Enhanced brand visibility by 30%, crafting visually compelling creative content that garnered substantial engagement and surpassed industry standards in various metrics. Blogger + Content Creator, Remote 2021 – Present

My own Business, Nicole Ellie

● Developed an exceptional personal branding strategy and built 3 main customer personas, crafted an eye-catching logo using Canva, and produced engaging video content through VN Editor

● Transformed images for various personal blog projects, employing precise photo editing techniques to enhance visual appeal.

● Innovated media concepts for platforms like Instagram, Facebook, and Pinterest, delivering increased engagement and brand visibility to over 800k monthly views on Pinterest.

● Successfully managed advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other platforms, effectively expanding reach and growing targeted audiences.

● Conceptualized compelling content ideas for videos and written blog posts, attentively executing them on my blog to captivate and resonate with the audience.

● Achieved consistent quarterly growth, with an average 150% increase in page views, showcasing the ability to drive substantial audience engagement and retention. BEAUTY ADVISOR / SALES REPRESENTATIVE, Peabody, MA 2022 – 2023 Sephora

● Regularly educated clients, sharing comprehensive product knowledge, fostering brand and product loyalty, and encouraging repeat business.

● Actively promoted Sephora's core initiatives, encompassing Passion, Loyalty, Expertise, Innovation, Balance, Respect, and Teamwork, to clients and team members.

● Achieved a consistent position in Sephora's highest tier of sales, showcasing a track record of exceptional performance.

● Demonstrated dedication to ensuring client satisfaction, consistently providing top-notch service, and fostering strong client relationships.

EDUCATION

Master of Marketing, Digital and Social Media, Southern New Hampshire University, NH Bachelor of Science, Health Sciences, Merrimack College, MA

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