DIANE ZUBER HRECHKO

**** ******* ****, ***** ****, TX 78664

ad0shq@r.postjobfree.com 512-***-****

PROFESSIONAL EXPERIENCE

Dell EMC

Global IS Content Analytics Consultant 2016 to 2018

Developed and implemented content analytics return-on-objective framework to inform content development priorities and ensure org focus on creation of effective marketing materials at each stage of the buying cycle

·Formed working group with representatives from Dell teams (technology, reporting, IS Marcom) and agency partners (Mediacom, Conversant, Wunderman, Epsilon) to develop processes for tracking OA and email performance at the creative level

·Formalized content utilization measurement to drive conversations between regions and content creators about creative needs

·Drove analyses of content syndication performance, demonstrating pipeline and revenue impact at the individual asset level

Dell Inc.

Global ESG Demand Generation Strategy & Analytics Consultant 2014 to 2016

Managed cross-functional teams to implement data-driven changes across the organization

·Designed end-to-end planning process across global campaign planning, programs, messaging, and Marcom teams to align with regional planning processes and shorten time-to-market

·Spearheaded pipeline acceleration strategy, identifying opportunities for marketing to help shorten sales cycles, mentoring team members focused on components of the strategy, and pushing for changes to marketing KPIs to reflect acceleration contribution

·Negotiated marketing campaign spend, pipeline and revenue goals with regional APJ & NA leaders, tracked process toward those goals, and drove actions within the BU necessary to achieve them

Dell Inc.

Vertical Demand Gen Manager & Global Mid-Market Strategy & Planning 2011 to 2013

Managed Large Enterprise vertical demand generation programs, manufacturing vertical content and contributed to mid-market go-to-market strategy

·Drove $72M marketing-sourced pipeline across four verticals with 73% sales follow-up

·Integrated vertical messaging into demand gen, online, and sales enablement programs including web/tech Sputnik launch and Cloud Client for manufacturing

·Worked with marketing directors from all regions and external thought leaders to develop GTM strategies incorporated into Dell’s 3 year mid-market growth plan, including market and product-line analysis, CxO initiatives, media mix recommendations across 10 key countries, and sales trigger solutions

Dell Inc.

Global and Regional Marcom eBusiness Consultant 2006 to 2011

Managed B2B Marcom across regional and global organizational structures including Latin America LE & Public communications strategy, budget and planning; and all US Future of Computing and Acquisition Marcom across SMB, LE & Public

·Created LatAm’s first integrated Marcom plan using 3rd party data to identify top levers by country. Led in-country localization and execution team

·Created ABU email circulation growth strategy, resulting in +44% eNews circ and +68% eDeals circ Y/Y with no decrease in response rate

·Designed and deployed third party-hosted Subscription Center in 3 months while working with internal teams on requirements for long-term Dell-wide solution.

·Implemented marketing automation tool to send multi-wave emails targeted by customer profile, event track and other criteria

·Represented Public in RFPs and tool launches for email subscription center (GSC), email service provider (Epsilon), marketing automation (Eloqua), and sales enablement (SFDC)

T3, The Think Tank (Outsourced to Dell) 2005-2006

eCommerce Manager

Managed K12 and SLG web sites as well as Public-wide banner and search programs. Used Premier to manage promo configs. Created comprehensive program growth plan and monitored traffic, RUM, ROI and response metrics to optimize

·Exceeded full FY goals by the end of Q2

·Increased Y/Y responses by >400% and response rate by 11 percentage points

·Managed budget and all interactive components of the $1.5 million K12 FutureReady integrated campaign

·Expanded search program ABU-wide

Holt, Rinehart and Winston

eMarketing Manager 2002-2005

Developed and implemented 3 year marketing strategy for electronic products including online and offline campaigns, trade shows, sales training, and PR. Wrote numerous RFP responses. Approved all design and functionality changes to customer-facing Web sites. Conducted press briefings and product demonstrations. Performed pre-sales product demonstrations and post-sales training for large customers

·Developed eProduct pricing and sales strategy, growing eProduct sales from $0 to $1.5 million

·Proactively identified new markets, qualified opportunities, and worked closely with sales to close the deal

·Partnered with product development to create innovative, award-winning eProducts and identified new products adapted from existing material

·Strengthened eProduct offerings by negotiating 3rd party partnerships

·Led corporate-wide team to integrate eCommerce and eProducts into legacy order fulfillment systems

Holt, Rinehart and Winston

Online Marketing Manager 1999-2002

Managed production and maintenance of marketing Web sites. Edited and adapted print collateral for Web publication. Set realistic benchmarks; tracked progress toward goals and removed obstacles to success. Partnered with Product Marketing to incorporate online marketing into every campaign. Created functional specs for large projects. Trained personnel on writing for the Web

·eCommerce-enabled Marketing site at no cost to the division

·Created system for evaluating online campaign ROI

·Drove site performance by analyzing usability studies, site stats, customer email, and search engine results, implementing changes as needed

·Reduced production costs and time-to-market by creating templates for self-running product presentations

·Protected brand integrity by working with Advertising Design department to establish and enforce branding standards for all company Web sites

Freelance Producer 1994-1998

Budgeted and managed television commercials from $20 thousand to $1.5 million. Clients included: Texas Lottery, Chevy Trucks, Budweiser, Texas Tourism, Goodyear Tires, Sea World, Six Flags, Miller Brewing, and many more. Maintained ultimate budgetary responsibility. Hired and supervised up to 50 employees per project. Negotiated contracts with outside vendors for equipment and services

Freelance Production Manager/Coordinator 1988-1997

Managed and coordinated over 300 television commercials and feature films. Hired and supervised below-the-line staff. Tracked expenses and prepared budget reports.

EDUCATION

University of Texas at Austin

B.S., Radio, Television, and Film

Graduated in 3 years with Special Honors, GPA 3.7

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