Generates Trusted Strategic Business Relationships and Database Marketing Strategies To Increase Brand Visibility, Event Traffic, Customer Loyalty and Sponsorship Revenues To Drive Corporate Profitability. Areas of Expertise

Executive Leadership Music Production and Marketing Casino Gaming and Entertainment Entrepreneur Career Leadership

Merlin Entertainments Senior Marketing Manager 2022- 2023 Lead the marketing behind all admissions revenue-driving programs for LEGOLAND* Florida Resort, including the Annual Pass program. Also directed the strategic planning for specific market segment tactics and email communications. Created multiple Hispanic programs for the annual pass program for LEGOLAND* which included CRM, TV, SEO, Local Newspaper Marketing, as well as partnering with IAAPA for strategic marketing. All programs have been created within the Orlando, Miami, and Winter Haven markets. Foxwoods Resort Casino Director of Sponsorships/Partnership Marketing 2018 - 2022 Coordinates and communicates effectively with internal and external businesses, Local Chamber of Commerce, and potential corporate partners to drive traffic to the property, web-site, social media platforms, and special events. Consistently communicates to 38 restaurants and venues to ensure individual marketing plans are in line with the plans of the property as a whole. Successfully created a loyalty program that tracks and measures the profitability of non- gaming customers and high-end consumers. Created a new creative and efficient means to interact with 6,500 businesses and Chamber Of Commerce Members. Grown the LGBTQ+ market from 0 to 15% through area chambers of commerce and multiple ideas. Presented new software to make sponsorships more efficient and productive. Mashantucket Pequot Tribal Nation Tribal Councilor/Board Of Directors 2012 - 2017 Served as a leadership advisor and provided strategic direction for the CEO and CFO. Share oversight of Tribal Investments, including, Foxwoods Resort & Casino, Norwich Inn & Spa, Lakes of Isles; Provide support for the health, welfare and cultural traditions of Tribal Members. Introduced innovative non-gaming concepts (family adventure/ entertainment, juice bar, & adventure park). Committee Chair: Community Planning, Parks & Recreation, Public Safety. Responsible for managing a

$1.2 Billion Dollar budget of the enterprise, and stayed under budget all 6 years while remaining effective. Created a new revenue stream that brought 30 million dollars per year to the enterprise via new non-gaming amenities. Foxwoods Resort Casino Executive Director, Advertising 2008 - 2011 Led successful re-introduction of “The Wonder of it All” ad campaign through the unique “Be the Wonder” contest (Utilizing social media with an “American Idol” spin); Created, managed, coordinated and executed all marketing strategies; successfully managed a 38 million dollar budget. Managed creative development and execution of public relations, media buying, in an fast paced advertising agency type of environment. Saved the company $40K-80K per quarter by changing media mix and spend and provided opportunities for growth within the department. Utilized all media relationships to not only add value to all direct buys, but to bring special experiences to high-end customers. Consistently brought 2 B level celebrities per month to drive 75% more patrons to the property each month. Create and streamlined a digital asset management tool for all digital media within the casino.

Foxwoods Resort Casino Advertising Account Executive 2003 - 2008 Initiated and managed the creation and execution of Foxwoods Resort Casino's advertising plans through internal and external creative and media resources, including print, Television, and social media. Saved Public relations 10% on all media contracts within the first three months of employment Foxwoods Resort Casino Club DJ 2004 - 2005

Responsible for the lighting, sound equipment, VIP, and Celebrity services, at Club BB KING. Also provided music and after party services for all A list performers that performed at Foxwoods. Rhode Island Hospital Radiographer Technologist / X-Ray Tech 1993 - 1998 Transported internal and external Patients to X-ray and Operating department. Tracked and documented types of X- rays, surgeries, and follow up appointments for patients. Recent Successful Projects

Colorful larger-than-life experience proudly celebrates LGBTQ+ community, features LGBTQ+ artist designs, interactive selfie mirror, glowing in-suite rainbow bar and more:https:// www.prnewswire.com/news-releases/foxwoods-resort-casino-and-bubly-reveal-pride-themed- suite-experience-the-bubly-rainbow-suite-301362109.html Education

Mitchell College Professional Studies & Marketing (BS) Connecticut School of Broadcasting Radio / Broadcast / Editing (Certificate Community Leadership

Mentorship Men’s Talking Circle Coaching

Personal Interests and Leadership

Family and Father Music Marketing Production Property Management Travel Contact 860-***-****