Business Development Digital Marketing
Resume:
Jackson, NJ *****
Cell 609-***-****
*******.****@*****.***
Arlene J. Norris
Objective
Continue my career in Sales and Marketing
Experience
National Medical Sales Director, Syna Medical LLC
Hired and trained sales staff nationally
Obtained GPO contracts for medical supplies Vizient, HCS, HealthTrust
Called upon large hospital systems, Dental GPO’s, chemical companies, food processing and many other company’s.
Attended numerous Trade shows such as WBENC, Vizient and Health Trust
Secured a US based Manufacturer for Nitrile gloves to strategically obtain government contracts
Linked In campaign, Digital marketing, promotion, brand awareness
2013- 2021
Independent Consultant
Over 20 years of HealthCare Marketing in NYC, NJ & PA.
Licensed Agency’s, MLTCP’s, certified home health agencies, Palliative Care, transportation, telehealth, start-ups, Operations, Hospital systems, policies & procedures.
Evaluating current staff, interviewing and recommending the right hires that fit the organization.
New business, partnerships and business sustainability. Growth strategies and implementation.
Digital marketing, promotion, brand awareness campaigns
6/2015-5/2017
VP of Business Development, Summit VIP Home Health Care (NJ & NY)
Opened up a new private pay home care agency in Ocean County New Jersey.
Created brand awareness, ad’s, marketing brochures, marketing plan and executed new referral sources, assisted livings, PCP’s, Hospitals, eldercare attorneys, networking events, NJ home care association and other professional marketing events.
Hiring of all staff, CHHA’s, RN’s, coordinators, policy’s & procedures to be compliant with JACO and grow the private pay line of business. Preparing the Company for expansion in North Jersey and planning an expansion to Pennsylvania. Instrumental with JACO accreditation in NJ 2/2016- asked to also manage New Yorks Marketing team and Intake. Manage 1 Directors and 5 sales and intake staff
07/2011- 5/2015
Director of Business Development- Aetna Better Health MLTCP of NY, an Aetna Company
Started day one with a new line of business. Negotiated hundreds of contracts for the MLTCP network build, policies & procedures, Desktops for all departments within a MLTCP function, trained Aetna Corporate on MLTCP as a Subject matter expert. NYS DOH redness review panel, including initial application.
Responsible for hiring, training and retaining a strong sales team to support growth within the Managed Long Term Care industry
High level negotiations with partnership agreements and well as finding appropriate partners and acquisitions
Provider contract negotiations and executions including financial component
Daily coordination with all departments to set up day to day operations/ Strong operational presence, created P&P’s and Desktop for Pre-enrollment, enrollment, marketing and scripting for member services
Forecasting and creating Marketing budgets and Marketing plans for Department of Health approval, including all compliance guidelines
Train and support our partners on MLTCP rules and regulations and how to market to the MLTCP population- Hospitals, Lombardi programs, Certified & licensed home health agency’s.
CMS approver & submissions representative between the Health Plan and CMS for FIDA
Strategically recruited appropriate partners for 2015 roll our of FIDA within the Medicare line in NYC, created and responsible for CMS approval on all marketing material and marketing plan
November 2012 to August 2014 total of 2877 active Medicaid members under the MLTCP partial cap program, on track to exceed year end objectives, while ramping up for FIDA in 2015. 2632 of the members were from marketing efforts with each enrollment voluntary, not auto-assigned by the State
Interm COO for 10 Mo. Managed pre-enrollment & enrollment staff with Marketing until a new COO was identified
03/2008- 7/ 2011 Manhattan, Bronx, Brooklyn & Queens
Director of Business Development- Senior Health Partners a “Healthfirst Company”
Responsible for hiring, training and retaining a strong sales team to support growth within the Managed Long Term Care industry
1st year grew 118%, ranked the 3rd fastest growing MLTCP plan in NYC. 2nd year 108% growth and ranked 2nd in NYC.
3rd year promoted to Director, currently maintain the 2nd largest growing MLTCP in NY
Tripled referral sources by establishing strong relationships.
Created a marketing plan that will allow substantial growth.
Responsible for all reporting to Executive management, budgeting and forecasting to support operations
2007 to 2008- Queens, Manhattan and Brooklyn Brooklyn, NY
Director of Marketing- Personal Touch Home Care
Responsible for signing on major hospital networks within four boroughs.
Successfully manage and maintain high level relationships with Presidents, VP, COO’s and CFO’s of all major hospitals within my boroughs.
Work closely with Geriatric physicians.
2006- 2008 SeniorBridge Families Queens & Manhattan NY
Director of Professional Relations
Responsibilities include creating relationships with discharge planners, social workers, nursing, administrators, Elder law attorneys. ALF’s, LTC facilities.
Signing on clients for home health service, including care management, nursing care and home health aides.
Meeting clients and family members in the home to assess safety issues and set up services. Care Management is provided to take the client out of immediate crisis. Interview and hire the correct care takers and responsible for client satisfaction.
This is a private pay elite chronic complex care agency.
Created the marketing training program for all satellite locations on selling private pay home care services (13 locations throughout the US)
2002-2006 TransCare Ambulance NY Brooklyn, NY
Outside Sales Manager Brooklyn & Queens Division
Responsible for growing business within in Queens and Brooklyn. Successfully signed 5 major hospitals within Brooklyn and Queens during my 1st year. Successfully signed and maintain 27 skilled nursing facilities.
Successfully manage and maintain high level relationships with Presidents, VP, COO’s and CFO’s of all major hospitals within my boroughs.
Contract negotiations and implementing financial arrangements
Implements a Metro Lance program that increases admissions to the hospitals, and maintain patient retention.
Solicit top physicians for the Metro Lance program to bring the hospitals the patients they desire. Work closely with the skilled nursing facilities to make sure their patients are going to their hospital of choice.
Hosted numerous community affairs introducing the Metro Lance program to the community.
Training new sales staff
1997-2002 Depot America Inc. Farmingdale, NJ
National Account Manager
Managed top accounts, 1 million per month in revenue or more, such as Lexmark, Okidata, Canon, and Hewlett Packard.
Responsible for maintaining relationships and business growth Production requirements, shipping schedules, Operations requirements, and product return, customer visits. Daily, weekly, monthly data to customers and upper management.
Telesales Manager- Created a telesales team that generated new business grew inactive customers. Responsibilities included staffing, training, tracking and trending progress. Scheduling, team meetings, motivation spiffs & managing call volume.
Customer Service Manager- Managed a team of customer service representatives. Responsible for compensation plans, schedules, hiring, firing, Motivation & team building. Customer problem resolution
Education
Kaplan University- Bachelors in Healthcare Administration 2000
1989 Ocean County College, Business management. 1 yr
Certified in all 5 applications of Microsoft, Excel, and Word, Outlook, power point & Access.
HR & the law 2000-AMA Conference.
Hiring & Firing-AMA Conference.
Motivational Marketing sales training
Motivating and team building seminar-Skill path Seminar.
Team Building- Skill Path Seminar.
Advanced Excel training 2009
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