570-***-**** ad0s0l@r.postjobfree.com linkedin.com/in/CrystalSwift/

BUSINESS PROFESSIONAL

Driven and organized Business Professional with over 10 years of Sales and Leadership expertise. Experience in acquiring new clients, increasing sales revenue, developing strong relationships, pipeline management and team leadership skills. Areas of expertise

• Territory Planning

• Public Speaking

• Account Management

• Relationship Building

• Networking

• Leadership & Team Building

• Active Listening

• Event Management

• Client Acquisition & Retention

PROFESSIONAL EXPERIENCE

VARSITY SPIRIT FASHION, A VARSITY BRAND, Memphis, TN. REGIONAL SALES MANAGER January 2018 – Present

Leading the Northeast Region to successful revenue and goal attainment. Developing effective sales strategies, analyzing regional data, and organizing day to day activities to exceed company standards. Key Accomplishments:

- Sales Growth and Discount Reduction: Region average of 13% growth from PY in sales with a 6% reduction in discount. Averaging 80% of reps above prior year’s sales month over month; 60% of reps averaging month over month goal setters.

- Teambuilding: Coordinated bi-monthly team building virtual meetings and monthly 1:1 meetings to improve on personal development and territory growth.

VARSITY SPIRIT FASHION, A VARSITY BRAND, Memphis, TN. TERRITORY SALES REPRESENTATIVE January 2006 – January 2018 Establishing a strong customer relationship to exceed sales quotas and optimize customer satisfaction. Using positive brand support to practice outside sales with a consultative approach. Professionally initiate, monitor and respond to communications with over 350 customers in assigned territory. Consult with new clients to initiate new business development and maximize ROI. Conduct events and marketing test groups to explore new product launches and obtain customer surveys. Key Accomplishments:

- Continual Sales Growth: Revenue growth by establishing customer relationships, increasing AOS of current customers and new business development.

- Director of Varsity It Girls, New Jersey: Organize and conduct approximately 5 annual meetings with a teen marketing group of approximately 25 participants from New Jersey in collaboration with the Varsity Marketing Department. Meetings evaluate new product launches, publications and company initiatives.

DIGICEL, A NEXTEL COMPANY, Kingston, PA.

REGIONAL MANAGER February 2004 – October 2006

Supervised a region of 5 stores including their sales teams and managers. Developed a marketing plan that would improve sales throughout the region. Designed and conducted training programs for new hires as well as continuing education for current employees. Worked directly with sales management team to increase revenue through data analysis and optimizing marketing and advertising techniques. Organized logistics for monthly sales meetings and annual events. Key Accomplishments:

- Orchestrated companies first region gathering: A one day event designed to highlight current regional customers, prospects and the company’s employees. The event list included over 150 attendees.

- Projected and Streamlined “In Stock” phone program: Analyzed data to project sales based on history and growth potential, ordered and inventoried companies first “in stock” phones. PAGE 2

570-***-**** ad0s0l@r.postjobfree.com linkedin.com/in/CrystalSwift/ EDUCATION AND CREDENTIALS

Bachelor of Business Administration (BA) in Marketing and Management (2004) The Pennsylvania State University, Hazleton, PA

Master of Business Education (M.Ed) (2008)

Bloomsburg University, Bloomsburg, PA

Doctor of Business (D.Ba) in Leadership – In Progress Walden University, Minneapolis, MN

TECHNICAL SKILLS

Salesforce Microsoft Office Suite Adobe

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