COLLEEN WALLACE
SALES LEADER ACCOUNT MANAGER NEW BUSINESS GROWTH TRAINING & DEVELOPMENT
MOBILE 262-***-**** • E-MAIL **********@******.*** • LINKEDIN www.linkedin.com/in/colleenwallace77 HIGH-PERFORMING, RESULTS-FOCUSED SENIOR SALES LEADER & ACCOUNT MANAGER with 15 years of success driving revenue and profit growth for high profile companies. Deep experience expanding territories, increasing new business and securing vertical client sales. A hunter, self-starter, and valued team player, driven to exceed goals, and accustomed to guiding multimillion-dollar portfolios of business and landing $100K contracts. Able to quickly establish trusted business partner relationships with clients, from executive leaders to managers. Consistently identifying ways to help clients succeed, increasing loyalty, retention and guiding the continuous evolution of the client relationship. EXPERTISE
Strategic Planning
Sales Growth
Solution Selling
Territory Growth
Negotiations
Proposal Development
Market Expansion
Vertical Sales
Team Development
Pricing & Proposals
Consultative Selling
Training & Coaching
Presentations
Community Outreach
Product Marketing
Organizational Leadership
Vendor Management
Salesforce & CRM Systems
Key Account Management
Process Improvements
HISTORY
The Associated Bag Company, Milwaukee, WI June 2022 – January 2023 INSIDE SALES REPRESENTATIVE
Became a trusted advisor to decision makers by consistent communication and follow through.
• Proactively contacted key stakeholders to enhance awareness of stock and custom items
• Developed deep understanding of customer’s business to provide accurate and effective quotes. Negotiated special pricing, delivery and payment terms
• Maintain data integrity in CRM
Revere Electric Supply, Hartland, WI March 2021 – June 2022 CUSTOMER SERVICE REPRESENTATIVE
Directed the success of a $2M client portfolio, ensured client satisfaction for manufacturing and construction customers for a 100-year-old electrical parts distributor. Partnered with company specialists to resolve customer challenges to ensure production flow and business growth. Identified gaps in process and opportunities to improve customer service daily.
• Point person responsible for providing world-class service and success to key accounts, collaborating with industrial control teams for large chemical and fuel operations
• Provided a broad understanding of client safety needs with the ability to troubleshoot potential line down situations
• Oversaw managed inventory (VMI - Vendor Managed Inventory) to ensure continuous replenishment for business continuity
• Managed logistics and shipping orders, follow-through, and evaluation of client needs to deliver on aggressive timelines and budgets in a fast-paced, evolving environment
• Responsible for reviewing open order reports, identifying challenges to provide weekly status reports, and managing client expectations with strong communication skills Ricoh Americas Corporation, Brookfield, WI 2014 – 2020 SENIOR CLIENT SUCCESS SPECIALIST GLOBAL SALES EXECUTIVE Drove revenue growth for high-profile Fortune 1000 accounts across the nation. Proactively secured new and grew existing business, serving as client business partner on product needs and services as their needs evolved, ensuring continuous client success.
• Built strong relationships with key decision-makers supplying valuable needs assessment and product suggestions, developing benchmark demonstrations, proposals, and value propositions
• Developed sustaining client relationships, increasing client retention to 95%+
• Managed a $2.3M book of business with an eye on growing sales COLLEEN WALLACE • MOBILE 262-***-**** • E-MAIL **********@******.***
• Nurtured, protected, and grew business with a key client - a residential care facility serving seniors and Alzheimer’s patients - increased the business year over year
• Completed a hardware fleet optimization and software addition for a manufacturing client, resulting in a 30% savings and overall print reduction for the organization
• Completed a fleet analysis for a staffing organization, generating 25% overall savings while reducing their overall print output and the total number of print devices
• Initially hired as a Major Account Executive to pursue new local business, growing a nearly $500K book of business within ten months, including a $100K contract which was followed by two promotions to manage national accounts and build new business Lush Fresh Handmade Cosmetics, Wauwatosa, WI 2012 – 2014 SALES LEADER MANAGEMENT TEAM
Directed sales operations, team training, and performance for a high traffic location, responsible for
$50K in annual sales. Leveraged analytics and insights to identify business drivers to support sales floor strategies and decision-making on staff performance goals.
• Recruited, hired, and trained a 24-member team of sales associates
• Selected by corporate leadership to serve as “Charity Star” based on sales growth; responsible for researching potential charitable partnerships, organizing events and recruiting staff to participate Elite Sports Clubs, Milwaukee, WI 2002 – 2014
GROUP FITNESS MANAGER EXERCISE INSTRUCTOR
Led hiring, training, performance, and skills development for a 24-member instruction staff, ensuring strong development of customer service skills, attention to custom needs of class participants, and ensuring proper alignment of form and ability to explain the purpose behind the specific training
(understanding of anatomy, muscle groups, impact of movements, etc.).
• Grew program from 8 classes to 24 classes, generating increased revenue and profits to operation and improving membership engagement and number of visits to the club
• Led departmental meetings and evaluated program effectiveness based on revenue, participation, satisfaction, and continued interest
• Created training and certification program for instructions to facilitate personal growth and career advancement into other class leader positions United Engravers, Chicago, IL 1990 – 1998
NATIONAL ACCOUNT OUTSIDE SALES REPRESENTATIVE
Initially hired as an Inside Sales Representative, servicing existing national accounts. After six months of exceptional performance, was promoted to Outside National Account Sales Representative, responsible for some of the company’s largest accounts, including Kraft Foods, Keebler Cookie, Armour, Swift Eckrich, and Helene Curtis.
• Oversaw a $1.3M book of business
• Coordinated graphics, sales, and customer service functions of the Inside Sales Reps
• Expanded customer interaction across multiple departments of a client’s corrugated packaging initiative (including marketing, supply chain, plant production, etc.) to improve the client’s conception-to-fulfillment efficiencies
• Synchronized a customer’s corrugated graphics production with nationally contracted convertors to help them contain costs and improve quality
• Changed focus from serving accounts to enhancing market share through innovative solution selling techniques to secure new business
EDUCATION
BS
Bachelor of Science – Biologic Sciences
Illinois State University, Normal, IL
ACTIVITIES
INSTRUCTOR
Licensed and credentialed to lead, instruct, teach numerous fitness-related classes, including Yoga, Body Pump, Weight Training, Cross Training, Aerobics, et al COLLEEN WALLACE • MOBILE 262-***-**** • E-MAIL **********@******.***