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Creative Director / Designer

Location:
San Diego, CA
Posted:
October 31, 2023

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Resume:

CV - JEFFREY CAMPBELL

** - ********* ** - *** ******* / Art & Design

Columbia College Chicago

MA - Art History

University of Illinois at Chicago

Phone : 773-***-****

Email : ad0rb5@r.postjobfree.com

Web : www.apollocreative.us

Address : 440 Upas St. 205

San Diego, CA, 92103

2023 -

Current

• Foster opportunities for growth and creation of new business revenue for the company.

• Maintain client relationships and ensures that each individual client’s needs are met.

• Create unique solutions for clients to choose from.

• Generate diverse clientele by applying marketing strategies and referrals.

• Identify specific needs of clients and provides the best financial solutions to clients.

• Keep up with the latest trends, products, and services that are offered in the field they work in.

• Managed multiple projects simultaneously, ensuring deadlines are met and quality stan- dards are exceeded.

• Spearhead the creation of brand identities, including logo design, typography, and visual guidelines, to maintain consistent brand messaging across channels and media.

• Developed engaging multimedia campaigns across digital, print, and social media platforms. 2021 -

2023

Creative Director

at Skylight Technologies, Los Angeles, CA

Founder and Creative Director

at Apollo Creative, San Diego, CA

• Lead a team of designers, copywriters, and vendors in the development and execution of creative concepts for various marketing campaigns for luxury apartment buildings.

• Collaborated closely with clients to understand their objectives and develop effective cre- ative strategies that align with their brand vision.

• Managed multiple projects simultaneously, ensuring deadlines are met and quality stan- dards are exceeded.

• Spearheaded the creation of brand identities, including logo design, typography, and visual guidelines, to maintain consistent brand messaging across channels and media.

• Developed engaging multimedia campaigns across digital, print, and social media platforms. 2019 -

2020

Digital Marketing Manager at

Ringler Associates, San Diego, CA

• Developed and implemented digital marketing strategies to drive brand awareness, lead generation, and customer acquisition across multiple channels such as search engine mar- keting (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.

• Managed and optimized online advertising campaigns, including budget allocation, bid man- agement, and performance tracking, to achieve desired return on investment (ROI) and key performance indicators (KPIs).

• Monitored website analytics and generate regular reports to track campaign performance, identify areas for improvement, and provide actionable insights to stakeholders.

• Stayed up-to-date with industry trends and emerging technologies, and recommended in- novative digital marketing strategies to enhance the company’s competitive edge.

• Shot and edited video content and client interviews to be used across social and digital to generate more business and leads.

2013 -

2019

Intern through Associate Creative Director at

Ketchum Communications, Chicago/Los Angeles

• Collaborated with clients to understand their design needs and developed visually impactful concepts for marketing collateral, websites, and branding initiatives.

• Managed a team of designers, providing guidance and feedback to ensure the successful execution of design projects.

• Conducted market research and competitor analysis to identify emerging design trends and incorporated them into client campaigns.

• Created a virile piece of social media content around the concept of “hot dog legs” for He- brew National Hot Dogs that garnered millions of impressions on media channels like Good Morning America, NBC, and Food Beast.

• Created an infographic for Trix Cereal that was featured on-pack on the back of cereal boxes.

• Was part of several award-winning inter-agency teams:

• 2017 Cannes Lions Creative Data Grand Prix for the Care Counts™ campaign for Whirlpool. 02 - Work

Experiences

00 - Creative

Director

03 - Skills 04 - References

Available Upon Request

Driven and visionary creative director with 15 years of experience in leading creative teams and executing innovative design solutions. Proven track record of delivering exceptional campaigns and elevating brand identities. Skilled in strategic planning, brand development, and multimedia design. Passionate about creating compelling visual experiences that reso- nate with target audiences.

• Creative direction and strategy

• Brand development and management

• Art direction and graphic design

• Multimedia design (print, web, social media)

• Project management and team leadership

• Adobe Creative Suite (Photoshop, Illustrator,

InDesign)

• Video editing and production

• Strong communication and presentation skills

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