…Continued…

John A. Barbee

Greensboro, NC ad0r4z@r.postjobfree.com 336-***-**** LinkedIn

Senior Vice President

A proactive and highly qualified senior management/marketing executive possessing a sterling consumer product and strategic planning background targeting mass market retail clients in Canada and the United States. Proficient in leading, encouraging, and motivating co-workers and subordinates in retail settings, including business enterprise units, customer service, and sales operations. Professional Experience

JB & L Associates LLC, Greensboro, NC

President of Consulting Business Sales and Marketing (2013–Present) Engage in critical contact activities and client interaction to support major accounts. Prepare and execute mass market strategies to integrate consumer products with mass market clients, which include Sam’s Club, Walgreens, and Walmart.

Design and utilize a forecasting system to anticipate and resolve chain requirements. Research and develop product cost portfolios with a focus on margins and sell pricing. Train, mentor, and counsel sales professionals to overcome objections from critical key mass market accounts. Design and launch strategic marketing programs targeting companies, including ACES, Barleans, and Solutex.

Led Solutex to adopt a business plan following a 1.5-day go-forward presentation to senior management in Madrid Spain. Served as a consultant to review operations in the United States and performed a three- month analysis of the product mix, pricing, sales activities, and distribution practices. The business/sales concepts and practices presented in Madrid which Solutex still utilizes at present.

Supplied critical leadership to enable Barleans, a northeastern US nutrition company, to launch products into the national Sam’s Club market environment. Led the effort to attain the largest order in Barleans’ history. Shipped 100+ semi-truck loads of products annually generating $20M in sales and 18% growth. Banner Pharmacaps Inc., High Point, NC

Senior Vice President of Consumer Product Sales and Marketing Chairman of the North American Management Team (2011–2013) Assigned profit and loss (P&L) oversight for 60% of global business activities for the company. Guided the activities of a Canadian and US cross-functional team and oversaw several departments, including Human Resources, Marketing, Operations, Quality Control, Research and Development, and Sales. Tasked to resolve all North American business concerns and issues. Implemented goals and plans including weekly reports from leaders of various departments. Engaged in monthly meetings with the CEO and the Global Leadership team to discuss North American activities.

increased total business volume by 22% and generated $60M+ in top-line sales.

Transitioned business practices to long-term contracts to replace order-to-order business practices. Attainted contractual agreements with five critical clients. Senior Vice President of North American Consumer Products Sales and Marketing (2007–2011) Designed and steered a new business initiative, direct to market (DTM), for major retailers including CVS, Sam’s Club, Walgreens, and Walmart in the US market and Costco and Shoppers Drug Mart in the Canadian market. Oversaw a cross-functional team assigned to all aspects of DTM operations. John A. Barbee • Page 2

Led all activities of the nutrition business in Canada and the United States. Selected and managed brokers to represent the company with critical retail clients. Joined with Research and Development to develop a unique product line incorporating innovative technologies. Guided the launch of a Hispanic-focused gel cap product line targeting Mexican and United States markets.

Initiated and nurtured relationships to contract packagers to facilitate the distribution and warehousing of products and integrate data into the company’s customer service and IT systems.

Spearheaded initiative to establish direct sales of a packaged brand to retail clients and transition from a contract manufacturing operation supporting nutrition and pharmaceutical clients.

Attained $50M in direct-to-market (DTM) sales from having no presence in the market. Senior Vice President of North American Nutritional Product Sales (2006) Oversaw nutrition customer service and sales for the Canadian and United States markets. Led the activities of three sales managers and seven customer service specialists. Interacted with the Mexican and Canadian country managers to supervise business activities. Devised a global initiative and subsequent strategy to launch a line of products. Implemented a direct-to- market (DTM) concept for Shoppers Drug Mart in Canada and Costco and Walmart in Mexico. While the company dealt with Food and Drug Administration (FDA) issues, tasked to manage client expectations. Senior Vice President of North American Pharmaceutical and Nutritional Product Sales (2003–2005) Guided North American nutritional and pharmaceutical sales generating ~140M in turnover. Negotiated and signed contracts with critical nutrition and pharmaceutical clients. Established agreements with multiple retail clients, including AVR, Bayer, BMS, Leiner Health Products, Mason Vitamin, McNeil, Natural Formulas, Shaklee, and Solvay. Chaired the North American Leadership Team and directed the North American sales and operation planning process.

• Surpassed unit and gross sales targets to attain 132.0% in 2004.

• Achieved unit and gross sales targets of 107.4% in 2003 which exceeded financial goals. Senior Vice President of North American Nutritional Department Marketing and Sales (2000–2003) Rebuilt the nutrition sales force and assigned responsibility for 42% of the company business. Selected and managed five sales executives to launch strategic plans which entailed a complete replacement of all personnel. Also installed a new Marketing Manager during the restructuring process. Led the turnover of ~$60M in sales during the restructuring. Generated an outstanding response and strong support from clients and suppliers for an annual nutritional educational symposium. Prior roles: Vice President of Sales at Vita Health Products Ltd. (1997–1999), Strategic Markets National Sales Manager at Leiner Health Products (1984–1997). Served on the Board of Trustees of North Carolina Central University for eight years of which the last two years were in the role of Vice-Chair. Education

Bachelor of Arts

Business Administration

(Athletic Scholarship)

North Carolina Central University