Cezar Coscelli

Creative Director

https://coscelli.com

https://linkedin.com/in/ccoscelli

ad0qct@r.postjobfree.com

+1-203-***-****

New York Metropolitan Area

New York-based and Green Card holder Brazilian Creative Director with 15+ years of experience in the advertising, entertainment, art, film, beauty, fashion, pharma, healthcare, and tech industries, and a proven track record of successful leadership roles at DDB Group, Naked Comms, A-Lab/Artplan, Dentsu Group, and Tribal Worldwide.

Experience

Indie Creative Director // StripedCoffeeChair NY // Jul 2023 — Current

• I currently lead an Independent, on-demand-sized collab creative shop, innovation lab, and crafty production house focused on building stronger communities by bringing peoples’ and brands’ purposes to light, through: Provocative insight. Sharp concept. Bold strategy. Alluring creative. Mesmerizing storytelling. Relevant content. Empathetic community-building. Immaculate production. Heart-melting score. All for one, and one for all.

Group Creative Director, Head of Creative // A-LAB, Artplan Group // Jan 2022 — Jul 2023

• Led a mix of 20+ talented professionals, improving how premium content was created and produced for the agency's main client: Uber. I orchestrated an impressive 120% increase in the annual seven-figure fee in 2022, being selected by the board to conduct the newly minted Mobility BU, as Group Creative Director.

Creative Director // Broders Films, Techs, and Arts + Malabar Films // Nov 2017 — Jan 2022

• At Broders, I directed immersive and social media campaigns for renowned clients like Ford, Twitter, Netflix, and Samsung, establishing global partnerships and generating over R$ 5,000,000.00 in the first year alone. When the pandemic broke, I consulted for a project on Covid-19 protocols and VR training for frontline/healthcare workers effectively combat the virus.

• As Malabar's Creative Director and/or Executive Producer, I leveraged my creative vision and fueled a 140% growth by directing and producing superb cross- platform content for high-profile clients like Natura, Turner, and Citroën.

• I also collaborated with top healthcare-specialized agencies, enhancing my industry knowledge. Notably, we partnered with Aché Pharma for the award-winning documentary "Alzheimer on the Outskirts", with international recognition.

Creative Director, ACD, Head of Copy // Tribal Worldwide + Salve DDB // Jul 2015 — Nov 2017

• I joined the agency during its transition into the DDB Network and its appointment as Natura's digital and innovation AOR and in the course of my leadership I expanded the Natura team by 300%, elevating its creative delivery enormously.

• My primary focus was to inspire, nurture, motivate and mentor the team while upholding creative excellence. Notable works released, such as the Natura's "#2old4this" campaign, are still an influential reference today.

Associate Creative Director, Head of Copy // LOV DENTSU // Mar 2014 — Jun 2015

• Ahead of a creative team with 16+ professionals, I polished my leadership and creative skills, and client relationship abilities, collaborating with prestigious brands like Sony, Google, Toyota, and Oreo.

• Also, partnered with Novartis, driving initiatives for both direct-to-consumer (DTC) and healthcare professional (HCP) audiences, yielding outstanding results.

Senior Copywriter, Associate Creative Director // Naked Communications // Jun 2010 — Mar 2014

• Co-led the creative department, actively contributing to a revenue surge of nearly 200% from 2011 to 2012, and 160% from 2012 to 2013. Launched acclaimed campaigns blending technology, storytelling, and entertainment, such as the "Dzarm Collective", one of the first Brazilian social media activations that used Facebook’s native tools to let fans gift their friends.

Education

Anhembi Morumbi University // MBA - Trends and Innovation, Postgraduate Degree, Digital Games, and College Degree, Marketing

Skills

creative direction // empathetic leadership // copywriting // concept building // film directing // immersive storytelling // refined craft team management and building // talent mentoring // screenwriting // DE&I // strategic and innovative thinking // clear communicator client relationship and presentations // business development // digital marketing // cinematography // showrunner // design thinking trend and cool hunting // emerging technologies // fashion, beauty and pharma comms // healthcare and wellness // entertainment

Clients

Natura // Uber // Ford // Google // Netflix // KLM Airlines // Heineken // Sony // Citroën // Barilla // Panasonic // Snickers // VISA Mondeléz - Oreo and Club Social // Samsung // Adidas // Yahoo! // Bradesco Bank // Bacardi // Toyota // Grey Goose Vodka Deezer // Telefônica // Honda // AB-Imbev // Bridgestone // Firestone // Whirlpool // Ayrton Senna Institute // PicPay // Turner Novartis // Aché // Genomma Lab // Nissin - Cup Noodles // HDI Insurance // Argonne Lab // Twitter // TikTok // Oi Telecom

Volunteer Work

As a Global Creative Mentor, I've been actively collaborating with Garage Stories, leveraging emerging technologies to solve healthcare, wellness, social and education-related problems, such as:

• STORIES X FUTURE, 2022 • HACK THE PLANET (And Humans' Health), 2022

• HACK THE HOSPITAL, 5G Transatlantic Lab - Boston, Barcelona, 2021 • GS FOR GOOD: Palestine, 2020

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