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Business Development Digital Marketing

Location:
Atlanta, GA
Salary:
100000
Posted:
October 30, 2023

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Resume:

Marlanna Brooks, MBA

Business Development Professional

Accomplished, transformational, and results-focused leader with multiple years of management experience in Business Development and Operations. Specializing in the areas of Strategy, Communications, and Execution; from concept to completion for process and group management. A strong people leader backed with emotional intelligence, authenticity, and an acute sensibility to diversity. Demonstrated leadership in the management of staff and cultural integration for partnering with cross-functional teams and designing leadership growth paths. Advances innovative methods of working for representing the organization and delivering results within business-defined timeframes, per allocated budgets. Successful management of operations delivery with a proven record of excellent service delivery. Supports continuous improvement to drive productivity and lead groups of motivated, high-performing team members. Proven successful leadership for developing integrated and diverse teams. Led, as well as participated in, the development of diverse teams which have exceeded organization and departmental metrics. SKILLS

CAREER SUCCESS

MJ Management LLC, Regional Business Developer Manager, Atlanta, GA 2020 to Present www.marlannabrooks.com, https://www.amserv.com/

Spearheaded many projects with American Management Services, Digital Marketing group Digital One, JPL Productions, Beloved Sweets Manufacturing, Hill Productions, Anutra Super Grain, LLC and others to identify and maintain accounts present, former, and future prospective clients. Cultivated revenue through solicitations and reservation of internal and external business organizations. Contacting Potential Customers, Negotiation Contracts, Change Agent building new opportunities.

● Business development of new businesses, fostered positive business relationships, built company revenues, trained and led teams on sales approach, product awareness, created a dynamic team environment with a consistent focus on the company core values and missions.

● Marketing site acquisitions, Contract negotiations, zoning analysis, demographic plans and development, site inspection, permits, and construction oversight. Developing strategic plans for established businesses looking to expand locations for the Northwest, Central, and Southeast Region.

● Successfully Engaged CRM, site development and mapping with creative innovative methods of prospecting potential leases, marketing, and community businesses to completion of campaign marketing penetration and other related targets.

LPI I Digital Advertising Sales Executive, Indianapolis, IN 2019 to Feb 2020 www.4LPI.com

Managed daily operations inbound and outbound calls to potential clients, consumers, contacts, renewal ads, and new business advertisements design. Proficient in account territories business development through Ad Traxs, Salesforce, Real Estate zoning, and Zoho CRM systems.

● Exceptional aptitude with local advertising business and was responsible for new business development.

● Consistent Generator of renewal lease contracts at 85% retention rate.

● Negotiations with business cost savings for advertising annual budget, procure zoning maps, parcel maps, street maps and deeds for selected sites.

● Competent in CRM used for re-generation, input-output resources in sales, inventory management and budgeting, weekly and monthly revenue reports, quarterly schedules and projections.

● Managed administrative staff to ensure items are processed and delivered in a timely manner, quality of products; AP/AR billing, and the overall satisfaction of the customer creating brand loyalty.

● Established and maintained relationships with industry influencers and key strategic partners; responsible for driving partner sales, enabling and managing accounts in assigned territories.

● Actively developed target clients, effectively utilizing innovative ideals. Prepared marketing presentations, activity reports to senior management as well as established and maintained a consistent corporate image throughout all materials, communications and events.

● Implemented sales forecasting activities and increased new business by 35% and exceeded weekly sales goals reaching over $400,000 in new sales.

● Proficient in targeting new business opportunities and brand awareness throughout regional territory. BLUE GREEN VACATION CORP I National Sales Recruiter I Indianapolis, IN 2016 to Dec 2018 https://www.bluegreenvacations.com “We believe in the Power of Vacation.” Since 1966, our purpose has been to inspire people to discover the power of vacation and how it can lead to happier and more fulfilling lives.

Successfully promoted a healthy work environment with teams for our National Real Estate resort; internal and external customers with consistent path on company core values and brand. Committed to productive and positive business interrelationships.

● Certified in excellent communication, engagement, conflict resolution, coaching, and mentoring skills.

● Encouraged a positive work environment as Human Resources interface within the overall management team. Experienced in a broad range of HR functions, including best practices, legal implications, and short-lease contract agreements.

● Relationship-driven, with highly developed organization skills; engage in high levels of diplomacy and maintain confidentiality in the interview process, daily operations managed input and output resources, lead components and productive dialer systems using Dynamics CRM, Salesforce, and Epicor Tracking.

● Proficient in Track system processes and report directly to Director of Marketing and Development.

● Sales Projection, marketing democratic and Cisco budgeting using Dynamics 365.

● Predictive Index and Advantage systems, select applicants through SQL skills assessment.

● Responsible for Predictive Index Survey, On boarding, and Termination procedures and paperwork.

● Certified Prospecting responsible for collecting data information on marketing leads to fulfill daily and weekly sales goals through personnel quotas. Resourced leads while establishing and maintaining relationships with existing customer base and market new leads for lease exposure during the complete sales and marketing campaign process including customer service, assessments, scheduling, promotions, negotiations, travel planning, resolutions, while ensuring adherence to the company’s mission and measured success. MJ MANAGEMENT LLC I Senior Developer & Analyst I Atlanta, GA 2013 to 2016 https://marlannabrooks.com

Marketing site acquisitions, Contract negotiations, zoning analysis, demographic plans and development, site inspection, permits, and construction oversight. Developing strategic plans for established businesses looking to expand locations for the Southeast Region.

● Successfully Engaged CRM, site development and mapping with creative innovative methods of prospecting potential leases, marketing through digital platforms, PowerPoint presentations, and community engagement during the completion construction project.

● Business development, fostered positive business relationships, trained and led teams on how to produce quality products in a dynamic team environment with a consistent focus on company core values and missions.

● Prospected telecommunications networks within the business community, created and managed opportunities over 2.5 million. I demonstrated the ability to network and increased lease opportunities as well as managed a staff of 15. Utilized comparable plats and surveys to ensure market recommendations.

● Exceeded revenue goals, expectations of various clients such as Cobb, Fulton, Dekalb, Henry, Gwinnett County Community development, Government Agencies, Small Business Owners, and Top 500 Corporations Executives with successful results and profitability.

INMARK PACKAGING LLC I Business Development Manager I Atlanta, GA 2010 to 2014 www.inmarkinc.com

Exceptional Development of new business within 3 regional Territories managed and researched corporate market studies in cold chain processing and temperature control packaging contracts. Targeted continued business opportunities with several Biotech and Pharmaceutical Labs, Logistics, Military, Government, and County Agencies.

● Negotiate lease agreements and ancillary easement agreements between the landlord of the approved candidate’s sites and assist in the preparation of zoning applications, and attend all public hearings and community meetings related to the site.

● Competent in Salesforce CRM used for re-generation, input-output resources in sales, inventory management, and budgeting. Procure zoning maps, parcel maps, street maps, and deeds for selected sites.

● Established and maintained relationships with industry influencers and key strategic partners; was responsible for driving partner sales, enabling and managing accounts in assigned territories.

● Actively developed target clients, effectively utilizing innovative ideals. Prepared marketing presentations, activity reports to senior management as well as established and maintained a consistent corporate brand loyalty throughout all materials, communications and events.

● Implemented sales forecasting activities and increased new business with dormant customers by 35% and exceeded monthly sales goals reaching over $300,000 in new sales toward Q3 2013 productivity. EDUCATION

Beulah Heights University; Global Leadership Business Administration B.A. Beulah Heights University; Masters of Business Administration M.B.A TECHNICAL SKILLS

Expertise in Software / Databases: Epicor Management, Salesforce, AdTrax Sales Alley, Microsoft Dynamics CRM, Skilled in Microsoft Suites, Excel, SQL, PowerBI, Enterprise Resource Planning Software, Microsoft Access, and Resource Allocation. Dynamics 365, MS Applications: Office Outlook, PowerPoint and SharePoint.



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