Rick Barnum

San Francisco Bay Area - 925-***-**** - ad0qad@r.postjobfree.com

CEO, CMO, CGO, BOD and BOA

With over $50 Billion in directly generated top-line revenue for companies he has owned, led or advised… Rick is an expert in Massive Revenue and EBITDA Growth. He has founded, quickly grown and sold 3 Worldwide Brand/Advertising Agencies; founded, quickly grown and sold a Consumer Products Company; founded, quickly grown and sold a Technology Company, and delivered multi-year, record breaking growth and profitability for over 40 client companies as the lead strategist at the ad agencies that he owned. He has been recognized as a leading expert in developing "Highly Effective Strategies for Dramatic and Predictable Business Growth" by Tim Draper - famous Silicon Valley venture capitalist. Rick thrives in leading the growth strategy and execution (Brand, Advertising, Marketing, Sales and Scale Playbook) for companies ranging in size from startup to enterprise. He has expertise in the areas of: Executive Leadership/Management, Organizational and Productivity Improvement, Startup Launch, Executive Sales Leadership, Brand Development/Strategy/Positioning/Execution, Digital and Traditional Advertising/Marketing Strategy, Predictive Advertising and Marketing Analytics, Ecommerce, and Mergers/Acquisitions. Rick has served in the roles of CEO, CMO, CRO, BOD, BOA or Executive Strategic Advisor for companies ranging in size from Startup to $Multi-Billion in top-line revenue.

Examples of Rick's Impact:

- Fractional Chief Growth Strategist – currently leading the growth of a $40 million consumer products company to a high probability of over $500 million by repositioning the company and establishing several key strategic partnerships.

- Fractional Chief Growth Officer – currently dramatically growing a successful startup SAAS company in Silicon Valley using Rick’s growth strategy, recommendations, and execution plan.

- Led the Repositioning and Market Outreach for Duraflame - dramatically growing the company's revenue from approximately $75 million to over $500 million.

- Led the Brand Repositioning and Market Strategy for Longs Drug's Stores - dramatically growing the company's revenue from under $1 Billion to approximately $3 Billion and acquisition by CVS Pharmacy.

- Led the Brand Development and Market Strategy for PeopleSoft – helping to grow the company from $0 revenue to approximately $3 Billion and acquisition by Oracle.

- Led the Brand Development and Market Strategy for Abbott Laboratories’ “FreeStyle” blood glucose monitors - taking revenue from $0 at launch to over $2 Billion.

- Led the Brand Development and Market Strategy for Invisalign (Align Technologies) and Drove Revenue from $0 to over $3 Billion – becoming the market leader in clear appliance teeth straightening.

- There are several more of these dramatic impact examples with companies such as: 24 Hour Fitness, Comcast, Wells Fargo Bank, Dollar General, Crest, Loreal, Revlon, Johnson & Johnson, AARP, Varian Medical, BioMarin, BriteSmile, Siemens Medical, Starkey Medical, Clarisonic, Chevron, Documentum, Kelly-Moore Paints, Orchard Supply Hardware, Sears, Sears Hardware Stores, Bank of America, JCPenney, and Target.

Leadership Experience

• Chairman and Chief Executive Officer

BIG Corporation - BIG Advertising and BIG Venture Capital

2015 – Present

BIG Means Billions! Over $100 Billion in Revenue Generated. The team members at BIG have consistently catapulted Revenue and ROI for small, medium and large companies. We are experts in Scale-Up Strategy and Execution, Digital and Traditional Advertising, Brand Positioning, and Market Strategy - with many case studies showing quick and dramatic growth of national and worldwide "revenues" and "profits". This growth is almost always 10x plus that of previous agencies or consultants. It's why Tim Draper has called the BIG CEO and his team "The Moneyball of Advertising". www.bigcorporation.com

• Chairman and Chief Executive Officer

Priceless Brands – portfolio of CPG Brands

2017- Present

Priceless Home and Priceless Pillow are affordable luxury brands that are sold via ecommerce and brick and mortar retail stores throughout the United States. Priceless Brands is expanding the portfolio with new additional brands that will be launched in 2023.

• Investor and Advisor

Caire Diagnostics – Medical Device and Healthcare Company

2016 – 2020

Caire Diagnostics manufactures diagnostics devices that enable asthma patients to better monitor and control their asthma. Caire is the first company to receive FDA approval for it’s At Home asthma monitoring device.

• Investor and Advisor

Medea Healthcare, Medea Technology

2019 - 2021

Medea Medical and Medea Technology (Tech Centrix) are both divisions of Medea, Inc. a rapidly growing medical, consumer packaged goods and technology provider based in Pleasanton, California.

• Chairman and Chief Executive Officer

RBG Worldwide Advertising- Sold my 100% ownership stake to a private equity firm after multiple offers.

2003 – 2014

RBG Worldwide has been called the "Money-ball of Advertising" by Tim Draper- one of the most successful venture capitalists in the world. RBG has the Highest Level of Data and Science at every phase of the advertising process… combined with ... award winning neuroscience based creative content that delivers truly Accountable, Predictive, and Profitable Brand Engagement for worldwide brands. RBG is a Worldwide Digital and Traditional advertising agency that produces not only dramatic impressions and awareness, but more importantly, accountable, predictive, profitable, and deep "brand engagements". RBG also has a wealth of industry envied proprietary software designed to eliminate all media waste, creative waste, promotion waste, and deliver dramatic real-time results and extraordinary ROI for its clients. RBG is an agency of strategists, mathematicians, statisticians, engineers, and neuroscientists -who were educated at universities like Harvard and Brown- combined with some of the most brilliant creative minds in the country.

• Partner and Chief Executive Officer

FMG Worldwide Advertising – Divested my shares in this large advertising agency – 1 of 3 partners in the firm

1996 – 2003

FMG Worldwide was a large brand/advertising agency based in the San Francisco Bay Area. FMG provided full service brand development/execution and performance advertising for large brand clients such as: Comcast, Chevron, Bank of America, Wells Fargo Bank, PeopleSoft, 24 Hour Fitness, National Semiconductor, Documentum, Target, Mervyn’s, JC Penney, Sears, Cost Plus World Markets and others.

• CEO and Chief Marketing Officer

Pacific Technology Systems - My majority shares in this company were acquired.

1996 – 1998

Pacific Technology Systems (PacTech) is a network technology developer/provider and a value added reseller (VAR) for companies such as 8 x 8, Cisco Systems, Hewlett Packard, Compaq, Sun Microsystems and others.

• SVP of Sales and Chief Marketing Officer

Turner Consumer Products Corporation – as a young professional, just out of college, grew top-line revenue from approximately $22 million to well over $100 million in under 2 years via increase in brand/product positioning/perception/awareness, numerous retail deals, and new product introductions.

1995 – 1996

Turner Consumer Products Corporation is a worldwide manufacturer of consumer products sold via retail brick and mortar stores and online.

• Education

The Wharton School -

Masters, Docturate Lecturer and International Business Award Recipient

WP Carey School of Business – Arizona State University

Masters in Business Administration Studies

Montana State University -

Bachelor of Science in Business Administration

Minors is Finance, Economics and Information Systems

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