Erik

Koenig D I R E CTOR O F MARKETING &

D I G I T A L COMMERCE

E X E CUTIVE S UMMARY

E X P E R I E N C E

C O N T A C T

513-***-****

ad0q7w@r.postjobfree.com

linkedin.com/in/CincyErikKoenig

1406 E.McMillan St. #33

Cincinnati, OH 45206

E X E C . S T R E N G T H S

Strategic Planning

Brand Development &

Management

Team Building &

Development

Creative Direction

Digital Transformation

eCommerce

Product Launches

Innovative Disruptor

Strategic Partnerships

Omni-channel Content

Management

Greenheck Group

DIRECTOR OF MARKETING 2021 - 2023

Led Implementation of CRM and marketing

automation platforms, consolidating five data

sources, including SAP, third-party industry

reporting, and 100,000+ customer account profiles. Established key metrics and KPIs including LTV,

conversion, customer loyalty, share of wallet.

Led consolidation and relaunch of eCommerce

experience. Consolidating three diverse experiences into a single domain.

Streamlined marketing spend, resulting in a 9X

ROAS, increased MOM revenue by 15+%,

transactions MOM by 10+% and YOY revenue by

50+%

Led revising site map, web presence and improved

content development, resulting in a 10+% growth in organic traffic and 50+% in page views YOY

Collaborated with product engineers on new product launch strategy, including channel strategy, product positioning and naming and marketing mix

Created unique b2b market position for new direct to homebuilder residential ventilation products with

year one sales objective of $20M

Led the restructuring and gap analysis of internal 10 person marketing team. Mentored team members on

the principles of digital marketing, and branding. A high-impact executive marketing leader with the

ideal blend of creativity and analytical insights who consistently delivers growth by transforming vision into reality

Strategic visionary and industry thought leader who thrives on injecting new and creative ideas that shift the narrative and influence the industry as a whole Develop customer and industry insight, create

targeted, relevant marketing programs that drive

growth

Erik Koenig - Director of Marketing & Digital Commerce E X P E R I E NCE - CONT.

E D U C A T I O N

University of Kentucky

Lexington, KY

Bachelor of Science in History

University of Cincinnati – DAAP

Cincinnati, OH

Community Planning Program

Parts Town / Heritage Foodservice Group

VP BRAND & COMMUNICATIONS 2014-2021

Led, nurtured, and grew a 13-person marketing and

product content team to meet demands of double-

digit sales growth.

Collaborated with segment sales leaders in the

market share analysis and creation of targeted

data-driven marketing programs resulting in 15+%

YOY sales growth.

Led implementation and development of Sales Force

Marketing Cloud, persona-driven email journeys

growing customer database to over 300,000 active

subscribers

Launched eCommerce mobile application resulting

in 10,000 downloads in first 6o days

Developed product content strategy which

contributed to growing eCommerce sales to 25% of

revenue in the first 4 years post-launch.

Led the integration of Heritage Parts and Parts Town into a single cohesive brand.

Foodservice Equipment Reports Industry Service

Award-winning thought leader with extensive

visibility as a featured presenter and author of

numerous articles within the industry

P R O F E S S I O N A L

A F F I L I A T I O N S

American Marketing

Assoc.

Commercial Foodservice

Service Assoc.

Foodservice Equipment

Dealers Assoc.

MAFSI - Foodservice

Agents Assoc.

NAFEM - Food Equipment

Manufacturers Assoc.

L E ADERSHIP A S S E S SMENT

STRENGTHS: Displays a high energy level, is very good at meeting new people, and shows a sincere interest in others. Shows a very keen awareness of important details. Very people-oriented with a positive sense of humor wielding enormous influence, especially in the creative realm. Generates enthusiasm in others while having exceptional ability at promoting ideas. Confidence to motivate others through to the desired outcome. Tendency to be optimistic and rely on that optimism to engage and motivate others

NATURAL TRAITS: Questioning, Unassuming, Moderate, Influential, Sociable, Trusting, Alert, Eager, Flexible, Self-Assured, Opinionated, Persistent

Fisher Design, Inc

BRAND DIRECTOR 2003 - 2014

Developed clear and concise brand strategies for

Fortune 500 companies including mission

statements, brand character, and verbal equities

including Butterball, Colgate-Palmolive, Dell, Sam’s Club, PBI Gordon, Spangler Candy, Smith’s Knife

Sharpeners, Brillo

Eliminated over $250K in annual account write-offs through improved estimating and account

management processes

.

References Upon Request

Contact this candidate