Jorae DuPont

https://www.linkedin.com/in/joraedupont

ad0q50@r.postjobfree.com

952-***-****

Objective

Versatile and intuitive marketing strategist with a proven track record in creating effective communication strategies. Experienced in strategic marketing planning, content development and brand building. Seeking opportunities to leverage my skills in marketing and communication to drive business success.

Professional summary

A results-driven marketing strategist known for turning complex concepts into compelling stories. Recognized for inspiring action, fostering understanding, and showcasing value. Experienced in strategic marketing communication, social media marketing, content development, product branding and creative direction.

Assets

Proven expertise in strategic marketing communication planning and execution

Proficient in social media marketing, lead generation and inbound marketing

Strong background in content development and strategy

Skilled in product and corporate branding

Excellent at transforming complex concepts into compelling stories

Recognized for the ability to inspire action, foster understanding, and showcase value

Upbeat, inventive and always engaged

Experience

IOT America, Torrance, California

Senior marketing communications manager 2022-2023

Developed and implemented comprehensive product communication plans resulting in increased brand visibility and sales.

Orchestrated successful online content, social media and event planning strategies driving enhanced market engagement and customer satisfaction.

PreferredOne, Golden Valley, Minnesota

Marketing communications manager 2016-2022

Crafted and executed impactful communication strategies for health plan sales, leading to improved retention and increased membership support.

Led a high-performing team in developing B2B/B2C content and messaging, contributing to an overall enhancement of the company's marketing efforts.

Defined and developed corporate positioning and key marketing messages, contributing to improved brand recognition and market positioning.

Provided essential coaching to sales, account management, and marketing teams, leading to enhanced presentation skills and overall performance.

The Burchfield Group, St. Paul, Minnesota

Sales strategy and inbound marketing manager 2012-2016

Successfully revamped the company's website, resulting in a 286% increase in website visits within the first year.

Implemented a highly effective inbound marketing content strategy, generating an average of 150 high-value sales leads monthly and driving substantial sales growth among both prospects and clients.

Established Burchfield's position as a thought leader through case studies, eBooks, webinars, blogs, knowledgebase content and email campaigns.

Blue Cross and Blue Shield of Minnesota, Eagan, Minnesota

Sales content manager 2006-2012

Managed content and communication among sales, account management, marketing and product development staff.

Managed and developed senior communication staff, company knowledgebase, cross-functional relationships and quality processes.

CCStpa (A Blue Cross and Blue Shield of Minnesota affiliate)

Marketing manager 2001-2006

Developed and executed comprehensive marketing content strategies, contributing to the successful acquisition and retention of commercial, Taft-Hartley, and Tribal accounts.

Fostered and managed crucial national provider network relationships, ensuring the seamless operation of client services and satisfaction.

Defined and developed corporate positioning and key marketing messages, contributing to improved brand recognition and market positioning.

Provided essential coaching to sales, account management, and marketing teams, leading to enhanced presentation skills and overall performance.

Education

University of Louisiana, Lafayette Master of Science in communication

Minnesota State University, St. Cloud Bachelor of Science in mass communication

Center for International Studies, Aalborg, Denmark

Volunteer

I volunteer as a marketing writer and dog-sitter at Can Do Canines, a non-profit organization that trains assistance dogs to help people with challenges such as PTSD, diabetes, autism, stroke and seizures.

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