Marketing Analytics Senior Director

Ronnie West

Ocala, Florida ***********@*****.*** 870-***-**** https://www.linkedin.com/in/ronnie-west-74480311/

Executive Leadership

Experienced and forward-thinking product executive with a proven track record in leading high-performance teams to deliver innovative and successful products. Seeking a C suite role to drive product strategy, design, and development, and contribute to the growth and success of a dynamic organization. Operational Supply Chain Management experience in streamlining operations, driving growth, and improving the performance of businesses. Strong ability to design and enhance processes, systems, and operational infrastructure to support rapid growth and profitability.

PROFESSIONAL EXPERIENCE

SIGNATURE BRANDS – Traub - PRIVATE EQUITY; Ocala FL 12/2021 to 07/2023

Senior Director Supply Chain Operations – Manufacturing, Engineering & Operational Excellence

Led supply chain organization - $192MM Revenue, $38MM EBITDA, 6 staff members, 440 indirect reports, $14MM capital Project budget and oversee 4 facilities.

●Revenue up 23%, EBITDA up $18MM, 45% increase in productivity, plant utilization up 20%, reduced direct labor costs by 50%, 98% on time delivery, less than 3% cuts, and capital investment spend within 1% of budget $14MM, and delivered upgrades to innovation and capacity.

●Led a team of 3 engineers in the engineering department, including the capital projects manager, mechanical, electrical and automation engineers, plus 3 more engineering resources in the CI group, two process engineers and industrial engineer into the successful development and delivery of 40 plus capital projects, over $500k in continuous improvement savings, and line capacity improvements of over 20%.

●Spearheaded the optimization of operational processes, resulting in a 20% improvement in efficiency and a 15% reduction in operational costs. Led a team of over 440 personnel, fostering a culture of continuous improvement and collaboration.

●Organized, managed and executed team for business and engineering strategies aligned with business objectives, ensuring optimal resource allocation and project prioritization. Sourced and evaluated potential investments, of similar business, conducting due diligence and risk assessments, including a new co-man business generating over $16MM in Revenue with an EBITDA of $4MM plus.

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COCA-COLA; Auburndale, FL 08/2019 to 12/2021

Principal Engineer NAOU Southeast, East and Canada Region

Led and managed $40+MM in capital projects for the flagship facility requiring technical competency.

●Scale - Growth, Capacity, and Innovation Project – $23MM - Line 1,2,3 and 7, capital investment in capacity, innovation, and optimization for the single and multi-serve juice lines. Increased plant capacity 13% percent single serve and created an $14MM revenue stream through innovation and line optimization. Single serve - 8 oz 4 pack sleeves and integrated 11 oz capability 12 and 24 pack cases. Multi serve integration of organic 52 oz round Kraft Honest Tea and improved multiple lines run rates by 8%. Managed additional $18MM capital projects.

●Championed a cross-functional team that improved on-time line efficiencies for 8-ounce 4 pack single serve to 85%, including, responsible for overseeing the entire product development lifecycle, by defining the product strategy and capacities, managing a team product and packaging designers, and ensuring that products meet market needs and company objectives.

CONAGRA BRANDS; Career 03/2008 to 08/2019

Supply Chain Operations & Engineering Multiple Sites and HQ

Managed and led teams for $50MM+ network optimization, growth, capacity, and innovation capital projects at multiple facilities and platforms.

●Lead for the $7MM Kitchen of the Future with a network saving 4MM YOY.

●Program Management Team of over 30 projects, including a $16MM project integrating new IQF poultry line, fill annual capacity by 100MM lbs., ROI less than 2 years, with a $10MM network optimization savings.

●Developed, Led and managed McDonalds Cheese Stick Project – met startup and rollout for the new retail product.

●Conducted several network optimizations throughout the supply chain network on multiple platforms. Conducted work on exit strategies for portfolio companies, which may include selling the company or merging it with another entity. They aim to maximize returns for the firm and its investors.

●Conducted performance evaluations, provided coaching and mentoring to team members, and led talent development initiatives.

●Collaborated with cross-functional teams, including product management and marketing, to define and deliver product roadmaps that meet market needs. Launched an employee training program that boosted productivity by 20%.

Project Lead Stakeholder Engineering – SC Operations, Quality, Innovations, Integration Engineering

Led the largest ConAgra Acquisition over $300MM. Multiple cross functional responsibilities for PF Chang and Bertolli frozen food acquisition.

$300MM acquisition, $120MM capital project, 13MM cases annual volume, and lead core team for a 2.5-year.

Collaboration of organization structure, process, people and culture creating BU4 - 289 plant team members salaried, direct, and indirect. Communications with the union and CBA.

Platform Project Engineering Manager

Total responsibility at Flagship facility – lateral move to execute $15MM in Capital Projects and growing career knowledge and experiences. Plant startup manager to bring all functional teams together, for FAT, SAT and startup, (commissioning, qualification, and validation) of vertical startup at 85% efficiency, meeting the run rate and quality specifications.

Recommended role Total plant responsibility for all engineering, plant annual budget $300K, and 3-to-5-year capital plan of $32MM+.

●$15MM sauce kitchen, improving revenue 10%, filling capacity, and increasing SKUs count by 35%.

●Improved profit margin to 18% on poultry business.

Promotion to PPEM - Total Responsibility for the execution of the capital plan in the shelf stable platform of $23MM for Newport, Archibald, Trenton, and Milton facilities.

Engineering Project Manager – HQ All Platforms

EPM Total responsibility capital projects - Platforms (snacks, shelf stable, refrigerated, and temperature controlled). Corporate Capital Plan, $380MM, 45 plants, 7 capital Project Engineering Managers.

REGENCY HOMES, LLC CORPORATE: West Des Moines & Cedar Rapids, IA 06/2006 to 03/2008

Director of Purchasing & Projects

$800MM annual company revenue, single family, and multifamily residential and commercial projects. Total P&L responsibility procurement of $560MM. A Senior leader managing $500K up to $10MM by subdivision or development. Supply Chain Total Cost of ownership, netting $600K in annual rebates first year and up to $1.2MM thereafter on volume. Negotiated National Contracts – Nationally recognized building materials OEM’s, regional vendors, and local vendors.

●Improved net margin to 30%+ by generating a gross and net margin homes sales Margin activity process.

●Annual cost savings of $800K in labor and materials through supply chain value engineering, contract negotiations, change in trade base, and a change product specification.

BEAZER HOMES REGIONAL HEADQUARTERS; Indianapolis, IN 05/2005 to 05/2006

Purchasing & Project Manager

●$300MM annual revenues with over 2000 housing permits and buildings annually. Reporting to the V.P. of Purchasing, I had sixteen team members and oversaw sourcing, RFP, SOW, SOP ‘s and contracting of all 200+ Trade Partners. Responsible for integration for production, purchasing, scheduling and sales.

●Conflict resolution and policy enforcement with Trade Base: Statement of Work, Sarbanes Oxley, Insurance, Bid Rates, RFQ’s, estimating take offs and other boilerplate items in contracts. Project Management of multifamily and single-family developments with over 120 floor plans in forty communities.

WEST INVESTMENT PROPERTIES; Indianapolis, West Des Moines, Omaha, Russellville 06/2005 to 08/2017

Sole Proprietor

●Evaluated and Increased investments and properties to 5 single family residential rental properties in 11 years with an asset value of $1MM, annual revenues of $90k+, and net profits 21%. Final property net was over 300k on 2.5-year investment.

●Analyzed local market trends, customer preferences, and industry benchmarks for successful customer experience in property management.

ADVANCED BUILDING CONCEPTS; HQ Linton, Indiana 05/2004 to 04/2005 Supply Chain Manager

Startup Company led and managed total Supply Chain oversight – $2.5MM annual revenue for a start-up high end modular home manufacturing corporation, single family, multifamily and commercial construction. Responsible for sourcing and contracting of over 250 vendors, 1000 stock keeping Units, ERP/MRP demand planning and scheduling, and coordination of shipping units for multiple projects. Collaboration - SOP’s, 5’s, estimating, contract negotiations, RFQ’s, RFP’s, and inventory control.

PW WEST DBA WEST TAP - S CORPORATION; Danville, IL 11/1997 to 04/2004

CEO

Acquired business and property and established S corporation. As a BOD and shareholder, negotiated buyout with other shareholders taking full responsibilities of managing and operating food service and gaming retail business.

●Purchased existing business, revenue growth of 5% YOY. Grew annual revenues to over $325K+ or 20% increase in revenue, YOY for 3 years.

●Improved profits by 25% expanding retail transactions, expanding menu, and adding hospitality and gaming.

●Relationship Management by building and maintaining relationships with entrepreneurs, co-investors, and other industry professionals is crucial. As the CEO I often act as the face of the firm in deal negotiations and interactions with other potential portfolio companies.

WEST DYSLEXIA CLINICS: FRANCHISE & S - CORPORATION; Fishers, IN 01/2001 to 12/2003

President

●West Dyslexia Clinics – Responsible for $80K in annual revenue, 16 clients, 2 years breakeven, and a staff of 4 Educators. Total responsibilities, operating and managing of all functions of the business.

●Conducted in-depth market research, including customer surveys and competitor analysis.

●Fundraising for the case of startup franchise, as President with the CEO VPs we were involved in fundraising efforts, public speaking events for educational purposed to drive scale and growth of new clients. This involves presenting the firm's track record and investment strategy to potential limited partners (LPs)

WOODS EQUIPMENT COMPANY – MDP Capital Partners - VENTURE CAPITAL; 02/1999 to 12/2000

Plant Manager – Promotion Gardner, MA

Overseen the plant P&L, ownership for $15MM revenue. Managed 12 Staff members and 80 direct and indirect team members over 2 shifts. Oversaw network optimization Construction and Agriculture divisions working with the CEO.

●Turnaround operation and culture and organizational change, increased productivity by 27%, reduced workforce by 7%, and reorganized facilities - lean manufacturing linear lines, improvements in Laser cutting, reducing scrap, reduction in material moves, and increases in capacities.

●Supply Chain Manager – Brownsburg, IN - Managed $12MM revenue annually, 5 staff members and 16 team members. Reduced Inventory to $800K in 8 months. Less than 3% variance in Finished Goods Inventory of $1.5MM.

SINGLE SOURCE SYSTEMS, INC; HQ Fishers, IN 05/1998 to 02/1999

Account Sales Executive

Managed and integrated ERP Symix and Syteline software with hardware systems by using the companies 4 engagement managers, 3 implementation consultants, 2 manufacturing consultants, a staff of 17 programmers, and 3 system engineers.

●Achieved $1.2MM increase in revenue by servicing residual clients, and support liaison for new clients.

PERFECTO MANUFACTURING, INC – Florida Capital Partners - VENTURE CAPITAL; 05/1997 to 05/1998

Director of Materials (Contract Position - Noblesville, IN)

Directed $33MM Venture Capital turnaround - Market leader manufacturing Aquatic tanks and Accessories Customer base was 35% Wal-Mart, 33% PetSmart, and 32% distribution to small retailers. Managed 3 Direct reports and 12 team members supporting the supply Chain integration of Centralized raw materials supporting 3 focused factories and a West Coast manufacturing center with distribution capabilities.

FLEETWOOD HOMES; Lexington, MS 04/1993 to 04/1997

Assistant Materials Manager

Oversaw Mississippi plants with $120MM annual revenue. Responsible for 38MM, plant 1 manufacturing procurement costs. Conducted vendor research programs, product value analysis, and negotiated regional vendor agreements, $500K+ plus in YOY annualized savings. Achieved recognition as Quality Associate of the Quarter (1st and 3rd) 1996. Lead purchasing and with corporate project engineering manager erecting 2 additional state-of-the-art manufacturing facilities, greenfield plants, in Lexington MS to meet demand. Material percentage reductions of 3% improved inventory turn rate, to 35. Directed a staff of 4, with a department of 16 team members.

SENCO PRODUCTS, INC; Corporate Cincinnati, OH 05/1990 to 04/1993

Marketing Ops. Pricing Analyst Manager-Retail Sales & Service Center Industrial Sales Rep.

Marketing Operations as a pricing analyst. Interim position into Retail Sales grew by 50%, and promoted into Industrial sales, grew territory by 30%. Led cross-functional teams to execute marketing campaigns aligned with GTM data and market insights.

EDUCATION

Harvard Business Analytics Program (HBAP) - Harvard Business School; Boston, MA 2024

Master Business Administration - Mississippi College; Clinton, MS

Bachelor of Science Marketing, Minor - Business Administration & MIS - MacMurray College; Jacksonville, IL

Competencies & Certifications

C-Suite, Board of Directors, Sole Proprietor, C & S corporation, LLC, Venture Capital, and Private Equity.

Board of Directors - BOD – APICS & VP of Marketing Indy -1999 Association for Production and Inventory Control Society. Board of Directors - BOD – PW West, dba, West Tap 1997-2003.

Board of Directors - BOD – West Dyslexia Clinics, 2000-2003. E2E and B2B Supply Chain

Supply Chain Management. NAPM, ISM, ASCM, QWG, TPM, Zenger Miller Leadership, Basic Sales Skills, Philip Crosby TQM

Six Sigma - Green, Black, Lean Mfg. – DMIAC, Operational Excellence, CI, FI, and Kaizen events

Project Management Institute – PMI, PMBoK and 40-hour PMP classes. Engineering Workflow Process (EWP) - Stage Gate FEL I, II, III Final CIR, Method of Product, Process, Packaging (MOPD), & Vertical Startup (VSU - CQV), BBOA, FMECA, Matrix Structure, Project - Scope, RFP, SOW, CPS, Charter, Success Criteria.

PSM, HACCP, HAZMAT, SPCC, SWPPP, NFPA, LOTO, Ashre & IIAR, Boilers, P&ID, E&I list, Electrical Schematic, Process flow, Pressure vessels, Process Improvement, ingredient handling, packaging improvement, integration, Cold fill, hot fill, Aseptic filling, bottling, labeling, GTIN Bar code, Case pack & palletizing, and OSHA, ANSI, NFPA, and CFR compliance.

Finance – P&L, Payroll, Balance sheet, Cash Flows, Business Case Feasibility, Sensitivity Analysis, RONA, Payback, ROI, and Internal Rate of Return, ROA, Annual Budgets, EBIT, EBITDA, payroll, P/E, Profit Margin, Debt to Equity, Asset Turnover, Inventory Turnover, Profitability and Liquidity Ratios.

Forecast, Demand planning, capacity planning, Planning and Scheduling, BOMs, Routers, Inv. Control, cycle counting, product movements, warehousing, logistics, 3PL, SIOP or SOP, Queuing, MRP, ERP, resource planning, customer service, Work orders, physical inventories, purchasing, procurement, MRO, contracts, contract negotiations, Rebates, Volume Rebates, Lead times, ITR, On Time Delivery, Fill Rate, Service Rate

Quality, USDA, FDA, HACCP, SQF, GMP, QI, FSMA, Sanitary Design, ISO, FSQ, GMP, and CFGP

Safety, OIR/TIR, Incidents, Recordables, fall protection, OSHA, Security Camera & badges, Fences, Ergonomic, Safety, Hazmat Committee, Contractor Rules, LOTO, NFPA, ANSI, PPE,

Data Analytics, Automation API, Cloud based, Hardware & Software Intelligence ERP: Wonder Ware, Rockwell Factory Talk, Historian, ERP SAP/R3, Microsoft, Windows, EDI, R Studio, Ignition, Sepasoft, Adobe, Cad, Python, Slack, Posit, Tableau, Power BI, MES, OT, Scada, PLC, AB HMI, & SQL.

TPM, Root Cause, BDA’s, 5 why’s, Pillars of Excellence, Loss tree, PM Process, (EM, PM, Safety, Quality, CI/FI, and AMD)

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