Lisa Leknovich Nault
747-***-****; ad0pj0@r.postjobfree.com
Profile:
Team-oriented leader: analytical, strategic, results-oriented. Extensive
experience as a Senior Business Analyst and in project management,
strategic planning, development and implementation. Unique ability to
identify opportunities, bring individuals and varied teams into alignment
to successful and profitable completion of projects. Respected and
effective mentor known as a driven individual who excels under pressure and
motivates others to follow suit. Strong analytical thinker with ability to
supervise development and execution of large scale and enterprise wide off
and online business initiatives.
Career Skills/Knowledge:
Deep experience in strategic communications Project management
expertise
Extremely successful in navigating difficult situations Risk & edge case
mitigation
Exceptional abilities in analytics, strategy & execution Team motivator,
empathetic leader & mentor
Professional Experience:
City of Hope (May 2018 - February 2023) Senior Business Analyst
Managed and instigated analysis, initiation, planning, implementation,
process development and ongoing support of SharePoint, SalesForce and CRM
related projects to achieve specific goals; adhere to project plan and
defined success criteria. Utilized marketing and reporting tools and
platforms to ensure performance. Worked in a highly collaborative fashion
with Stakeholders and cross-functional teams. Responsible for ensuring that
the principles of continuous improvement were utilized throughout program
and project development and delivery.
Digital Marketing & Advertising Consultant (August 2012 - current)
Clients: Nestle (PowerBar), Metagenics, thefresh20.com, TechSol, Uprising
Yoga
Successfully direct B2B and B2C digital marketing and advertising strategy,
planning and execution from concept to implementation across multiple
platforms/consumer touch points. Oversee and manage creative cross-
functional, multi-platform programs, partnering with sales, operations,
R&D. Supervise internal contractors, vendors, and agency partners. Drive
profitability and innovation via leveraging A/B testing, consumer insights
and market trends. Secure competitive advantage, brand awareness and
consumer loyalty. Form internal and external strategic alliances to foster
a common vision and ensure high performance in cross-functional digital
teams and agencies. Create and apply methodologies to transform conceptual
ideas into strategic models for growth, service, support and solutions.
MEC /Wunderman (October 2011 - August 2012) Senior Account Director,
Microsoft
Conductor of the project team; client lead and liaison for 26 business
units and applicable projects on Microsoft. Managed multiple lines of
business and complex content creation simultaneously, while creating
efficiencies across the board. Directed 23 member team in development of
innovative strategies, road maps and in-depth analysis.
OIC (June 2007 - September 2011) Global Group Account Director, Nestle
Powerbar & Sun Microcomputers
Oversaw all digital marketing programs, including all creative briefs,
marketing plan development and execution, email strategy and deployment,
content development, social media launches, online sweepstakes/promotions,
mobile, as well as sports marketing and event activations. Extended client
relationships within Sun Micro, the PowerBar brand and Nestle overall,
resulting in additional $1.7M in billing. Mentored cross functional team
for powerbar.com in 7 countries. Developed and strengthened strategic
alliances with key partners, such as Ironman and Dew Tour.
Publicis (July 1998 - June 2004) VP, Global Group Account Director, Nestle
Directed all Hispanic integrated communications programs including
advertising, PR, digital and promotional efforts for Nestle US & Globally.
Defined and directed strategic thinking behind new product launches,
positioning, marketing plans, creative briefs & development. Managed team
of 18+; integral in hiring, training and retaining staff. Led team
responsible for acquiring additional 15 Nestle brands' accounts.
Education: Columbia College Hollywood/New York Institute of Technology
Bachelor of Arts: Major: Communications; Minor: Computer Graphics
Honor Roll, National Dean's List, Student Teacher
University of Paris International Studies Program
Giving Back: Tirzah: Team Leader; Children Great & Small: Treasurer; Silver
Lake City Council: Web Content Mgr.