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Senior Strategic Business Analyst

Location:
Los Angeles, CA
Posted:
October 29, 2023

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Resume:

Lisa Leknovich Nault

747-***-****; ad0pj0@r.postjobfree.com

Profile:

Team-oriented leader: analytical, strategic, results-oriented. Extensive

experience as a Senior Business Analyst and in project management,

strategic planning, development and implementation. Unique ability to

identify opportunities, bring individuals and varied teams into alignment

to successful and profitable completion of projects. Respected and

effective mentor known as a driven individual who excels under pressure and

motivates others to follow suit. Strong analytical thinker with ability to

supervise development and execution of large scale and enterprise wide off

and online business initiatives.

Career Skills/Knowledge:

Deep experience in strategic communications Project management

expertise

Extremely successful in navigating difficult situations Risk & edge case

mitigation

Exceptional abilities in analytics, strategy & execution Team motivator,

empathetic leader & mentor

Professional Experience:

City of Hope (May 2018 - February 2023) Senior Business Analyst

Managed and instigated analysis, initiation, planning, implementation,

process development and ongoing support of SharePoint, SalesForce and CRM

related projects to achieve specific goals; adhere to project plan and

defined success criteria. Utilized marketing and reporting tools and

platforms to ensure performance. Worked in a highly collaborative fashion

with Stakeholders and cross-functional teams. Responsible for ensuring that

the principles of continuous improvement were utilized throughout program

and project development and delivery.

Digital Marketing & Advertising Consultant (August 2012 - current)

Clients: Nestle (PowerBar), Metagenics, thefresh20.com, TechSol, Uprising

Yoga

Successfully direct B2B and B2C digital marketing and advertising strategy,

planning and execution from concept to implementation across multiple

platforms/consumer touch points. Oversee and manage creative cross-

functional, multi-platform programs, partnering with sales, operations,

R&D. Supervise internal contractors, vendors, and agency partners. Drive

profitability and innovation via leveraging A/B testing, consumer insights

and market trends. Secure competitive advantage, brand awareness and

consumer loyalty. Form internal and external strategic alliances to foster

a common vision and ensure high performance in cross-functional digital

teams and agencies. Create and apply methodologies to transform conceptual

ideas into strategic models for growth, service, support and solutions.

MEC /Wunderman (October 2011 - August 2012) Senior Account Director,

Microsoft

Conductor of the project team; client lead and liaison for 26 business

units and applicable projects on Microsoft. Managed multiple lines of

business and complex content creation simultaneously, while creating

efficiencies across the board. Directed 23 member team in development of

innovative strategies, road maps and in-depth analysis.

OIC (June 2007 - September 2011) Global Group Account Director, Nestle

Powerbar & Sun Microcomputers

Oversaw all digital marketing programs, including all creative briefs,

marketing plan development and execution, email strategy and deployment,

content development, social media launches, online sweepstakes/promotions,

mobile, as well as sports marketing and event activations. Extended client

relationships within Sun Micro, the PowerBar brand and Nestle overall,

resulting in additional $1.7M in billing. Mentored cross functional team

for powerbar.com in 7 countries. Developed and strengthened strategic

alliances with key partners, such as Ironman and Dew Tour.

Publicis (July 1998 - June 2004) VP, Global Group Account Director, Nestle

Directed all Hispanic integrated communications programs including

advertising, PR, digital and promotional efforts for Nestle US & Globally.

Defined and directed strategic thinking behind new product launches,

positioning, marketing plans, creative briefs & development. Managed team

of 18+; integral in hiring, training and retaining staff. Led team

responsible for acquiring additional 15 Nestle brands' accounts.

Education: Columbia College Hollywood/New York Institute of Technology

Bachelor of Arts: Major: Communications; Minor: Computer Graphics

Honor Roll, National Dean's List, Student Teacher

University of Paris International Studies Program

Giving Back: Tirzah: Team Leader; Children Great & Small: Treasurer; Silver

Lake City Council: Web Content Mgr.



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