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Industry Experience United States

Location:
Victoria, TX
Posted:
October 29, 2023

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Resume:

stuart marcus

Portland Texas, United States

Stuartmarcus790@gmail, com 970-***-****

Summary

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--Accomplished director of revenue and sales operations with over 25 years’ industry experience and a quantifiable history for driving substantial revenue gains in highly competitive marketplace(s). A natural leader-champion in opening new markets, building/retaining strong relationships with major clients, and building and motivating successful sales teams. Noted for high-impact presentations, strong negotiation skills, and the ability to strike immediate rapport with key decision makers. Positive presence enhanced by competitive spirit, dedicated work ethic, and ability to lead by example.

--Cross platform marketing solutions, advertising sales, brand engagement metrics and measurement, SEM strategy, OTT expertise, Programmatic Video and display, Comprehensive Mobile/Situational Targeting--Geo Fencing, campaign optimization strategies, market and competitive analysis, content and website monetization, social media monetization and distribution, sales strategy and planning, budgeting, forecasting, ad product capabilities and market offerings, principles of negotiation Experience

Director of Digital Sales

E W Scripps

Mar 2019 - Mar 2021 (2 years 1 month)

Consulting Partner/ Co-Founder

Automotive Digital Solutions

Jul 2017 - Present (4 years 3 months +)

Digital Automotive Solutions is an automotive turn-key consulting firm focused on building data-driven, video centric advertising products for Internet display advertising (rich media), Mobile devices and Interactive TV. We also provide full service programmatic media services. Categories of particular emphasis are automotive, CPG and retail. Director Of Digital Sales

Raycom Media

Dec 2016 - Jun 2017 (7 months)

● OVERSAW KHNL/NBC AND KGMB/CBS DIGITAL EFFORTS STREAMLINING OVERALL CORE ASSETS TO REACH EXTENSION LAYERS. COMPLETELY OVERHAULED REORGANIZATION EFFORT TO HAVE A DIGITAL FIRST ATTITUDE. AS A RESULT, POSTING UP TO 733% INCREASES IN TERMS OF PACE RELATIVE TO PRIOR YEAR. IMPLEMENTED HEAVY EMPHASIS ON ACTIVITIES, CLIENT NEEDS ANALYSIS, MORE ASKS AND MORE CLOSES TO CELEBRATE MAJOR REVENUE GAINS--HIGHEST GAINS WITHIN RAYCOM MEDIA.

Director Of Digital Sales

Sinclair

Dec 2015 - Dec 2016 (1 year 1 month)

● ACHIEVED THE BIGGEST INCREASE IN TERMS OF TOTAL REVENUE YTY VERSUS 2015 WITH ALL OF SINCLAIR BROADCAST. ACHIEVED NUMBER ONE STATUS IN TERMS OF DIGITAL REVENUE WITHIN THE ENTIRE GROUP.INTRODUCED DIGITAL AUTOMOTIVE PROTOC DRIVE AUTO.

Director of Digital Sales

Graham Media Group

Jan 2013 - Aug 2015 (2 years 8 months)

● COMPLETELY OVERHAULED THE DIGITAL BUSINESS RELATIVE TO NEW CORPORATE PROTOCOL. IMMEDIATE RAMP UP OF PURE INTERNET BUILDING BLOCKS, EXPANDED MOBILE OFFERINGS WITH IMMEDIATE PAY-OFF DIVIDENDS.HAVE POSITIONED STATION DIGITAL OFFERINGS AS PREEMINENT PROVIDER IN TOP TEN MARKET IN 7 MONTHS. ACHIEVED THE BIGGEST DIGITAL BILLING MONTH IN THE HISTORY OF CLICK2HOUTON.COM (JULY 2013). SETTING ALL TIME RECORD PACE IN 2015.

Director of Digital Sales

QNI

Mar 2010 - Dec 2012 (2 years 10 months)

● DROVE SUBSTANTIAL DIGITAL REVENUE OVER THE ENTIRE QUINCY NEWSPAPER FOOTPRINT. DIRECTLY OVERSAW AND MANAGED DIGITAL SALES MANAGERS TO EXCEED BUDGET. RESPONSIBLE FOR TRACKING SALES ACTIVITY IN ADDITION TO MANAGING CLIENT EXPECTATIONS. DEVELOPS NEW ON-GOING SALES STRATEGIES TO MAXIMIZE DISPLAY, MOBILE, VIDEO REVENUES. CLOSELY INVOLVED WITH KEY TARGET PROSPECTING AS WELL

FACE-TO-FACE SOLICITATION/SCALE.

VP/Sales

Barrington Broadcast Group LLC-Interactive

Dec 2008 - Mar 2010 (1 year 4 months)

SVP Local Ad Sales

World Now

Jan 2001 - Nov 2008 (7 years 11 months)

Stuart was responsible for managing World Now’s Local Ad Sales and Marketing team, helping to oversee all broadcaster/customer interactions, from inception through contract finish. He develops accounts and analyzes competitive information to establish innovative media partnership programs that effectively help World Now partners satisfy local viewers while recognizing non-traditional sources of revenue. Regional Sales Manager

Paramount Domestic Television

Oct 1989 - Dec 2000 (11 years 3 months)

Throughout his 12 years’ experience as Southwest Division Manager at Paramount Pictures, Stuart helped create large market share for First-run and major Feature Film libraries. He also assisted in

pioneering alternative distribution, via turn-key applications for the sale of off-network products to start up independents and local market agreements. Skills

Advertising • Competitive Analysis • Marketing • Sales • Web Marketing • Behavioral Targeting • Digital Media • SEM • Mobile Advertising • Web Analytics



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