POOJA SINGH

Ph:+1-650-***-**** Add: Foster City, CA, 94404 @ : ad0peb@r.postjobfree.com In: https://www.linkedin.com/in/pooja-singh-yaduvanshi/ Highly accomplished SEO Expert with an impressive 6+ year journey marked by remarkable achievements. I've orchestrated extraordinary results, delivering 6x spikes in impressions, a 2.5x increase in organic clicks, and a ~70% drop in bounce rate. My leadership has driven successful SEO strategies, optimizing thousands of landing pages, and effectively managing both in-house teams and external agencies. I consistently stay ahead with trends and the latest SEO updates, ensuring a strong brand presence on search engines. My goal is to continue leading dynamic initiatives, using data-driven insights, and enhancing the brand's visibility in search results. EXPERIENCE

Sr SEO Analyst

Meesho Bangalore, IN 09/ 2020 - 10/2022

Meesho is a social e-commerce platform in India valued at $4.9B

● Revamped Meesho's SEO strategy, achieving a remarkable 250x increase in monthly organic traffic and securing 5K+ keywords on Google's first page.

● Launching 42K optimized landing pages contributed to a 6x surge in impressions and a 2.5x uptick in organic clicks.

● Diagnosed and resolved critical SEO issues(robots.txt, pagination, xml sitemaps etc.), and managed in-house writers and external agencies.

● Achieved a substantial bounce rate reduction from 19.3% to 5.7% through multiple A/B testing, improved core web vitals, sitewide interlinking, and product-rich snippets.

Sr SEO Analyst

iQuanti Bangalore, IN 03/ 2020 - 08/2020

iQuanti is a digital marketing agency with a global presence.

● Conducted detailed technical audits and keyword research for 5 American Express domains, focusing on B2B landing pages across US, UK, HK, MX, IN & SG.

● Ensured a strong client relationship and ongoing success with regular communication and detailed monthly performance reports to clients.

● Analyzed content gaps, orchestrated the creation of new landing pages, fixed multi-hreflang issues and facilitated smooth migration of old to new pages. Sr SEO Executive

Flipkart Bangalore, IN 11/ 2016 - 03/2020

Flipkart is India’s leading e-commerce platform valued at $24.9B

● Provided technical suggestions and optimized SEO content for Flipkart’s Fashion, Mobile Launches, Large Appliances, and Home & Furniture BU.

● Conducted keyword research, meta-data optimization, content, and interlinking implementations to enhance rankings on SERPs.

● Achieved Google's answer box (0 position) through A/B testing, user-rich content, and schema optimization.

● Collaborated with Sell-Side teams to align SEO efforts with internal trends, exclusive launches, and priority vertical optimization. Training/Courses

Technical SEO course with

Bastian Grimm

Semrush - Aug 2023

Introduction to Data Studio

Google - Jan 2023

Advanced Google Analytics

Google - Oct 2022

Digital Marketing & Analytics

ISB Executive Education - May’21-Sep’21

Skills

Technical SEO Mastery

On-page and Off-page Optimization

Advanced Keyword Research

Precision Content Optimization

Competitor Analysis Expertise

Proficiency with SEO Tools

Tools & Technologies

Google Analytics

Google Search Console

Semrush

Copy.AI

Adobe Analytics

Keyword Planner

Screaming Frog

Ahref

Moz

HTML, Javascript, CSS

Basic SQL

Wordpress

Interpersonal Skills

Exceptional Data Analysis

Strategic Communication

Goal-oriented Approach

Problem-first Mindset

SEO Trainee

DotMappers Bangalore, IN 04/ 2016 - 10/2016

Dot Mappers is a Digital Marketing Agency. Its headquarters is located in Australia

● SEO optimization on around 15 UK Sites i.e Optimized for Google.au or Bing and worked on CMS like magento, wordpress, wix, joomla,html etc.

● Developed link-building campaigns like directory submission, forum posting, infographic submission & Outreach Processes.

● Added contact us form tracking and tragted goal tracking codes on multiple client websites.

● Weekly reported each website’s performance to clients. EDUCATION

BTech - Computer Science and Engineering

GLA University - 2011 - 2015

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