KellyErin Honig Tampa, FL 813-***-**** ad0pau@r.postjobfree.com LinkedIn Profile

EDUCATION:

Bachelor of Science (B.S.) Graphic Design

The Art Institute of Fort Lauderdale

Yale SOM Executive Certification, Digital Marketing: A Strategic Perspective Yale School of Management 2021

Internet Marketing Certificate

Full Sail University, Orlando, FL 2013

TECHNOLOGIES:

Adobe Illustrator ! Adobe Photoshop ! Adobe InDesign ! Adobe Premiere Pro ! Google Analytics ! Google Ads Google Search Console ! HubSpot ! Constant Contact ! Mail Chimp ! Visual Storyteller ! Microsoft Word ! Microsoft Excel Microsoft PowerPoint ! Social Media Savvy (LinkedIn, Facebook, Twitter, YouTube and Instagram Marketing) ! Apple KeyNote PROFESSIONAL EXPERIENCE:

INCEPTRA Weston, FL

SENIOR • Editorial MARKETING and media SPECIALIST relations, creating and publishing press releases 2022 to Present

• Create and manage digital marketing campaigns from concept to fruition

• Create and manage e-mail marketing campaigns for demos, company events and tradeshows

• Plan, identify, and implement opportunities to improve the overall SEO for the website

• Manage distribution of leads from campaigns to sales

• Manage social calendar and content

CAPITAL MACHINE TECHNOLOGIES (CMT) Tampa, FL

DIGITAL • Implemented MARKETING MANAGER Hubspot for leads tracking and analytics, tracked customer behavior on the website and 2016 shared to 2022 that information with Sales

• Create and manage digital marketing campaigns from concept to fruition

• Create and manage e-mail marketing campaigns for demos, company events and tradeshows

• Manage all aspects Capital Machine Technologies (CMT)'s digital properties including the website CapitalMachine.com and social media presence

• Identify market opportunities and drive marketing initiatives through various channels

• Introduced a 3-phase email campaign for Capital Robotics (subsidiary of CMT), which has led to an increase in responses for mobile demos and a positive reception from company salesmen and internal stakeholders

• Lead email marketing and social campaigns; increased LinkedIn followers, 24% reduction in bounce rate, and a 77% improvement in page sessions

• Facilitate the largest industry show: 35,000 attendees, graphics, press, on-site media, logistics email/social campaigns, coordination, and multi-media creation (in booth videos for sensory wall)

• Editorial and media relations, published articles featuring customers in industry-leading publications AQUENT/VITAMIN T-CLIENT AKAMAI TECHNOLOGIES Miami, FL DIGITAL • On-DESIGN site creative (CONTRACT) consultant for a technology leader’s EDGE convention (2,000+ attendees at the Fontainebleau) 2015

• Designed ads, marketing messages and personalize correspondence for in-home and in-pharmacy distribution AE21 ONLINE INCORPORATED Tampa, FL

DIGITAL • Manage SENIOR all DESIGNER digital design and creative, planned and designed promotional materials in UX/UI environment, 2013 to 2014 implemented SEO best practices, refine content, Google Analytics and style guides

• Expert resource to the owner and partner regarding Facebook, Twitter, LinkedIn, Pinterest, and Instagram

• Designed email campaigns and print materials for industry trade shows and led the design/roll-out of company website redesign with interactive brochure

OPTIMUM (FORMERLY PMSI) Tampa, FL

SENIOR • Developed DESIGNER proposals/presentations to partner with clients: Wal-Mart, Target, Southwest Airlines and 2010 Sedgwick to 2013

• Conceptualized and created marketing collateral and reference guides centered on PMSI’s LOB, newly developed tools for clients, vendor selection for multiple projects and managing quotes and budgets

• Led design concept of PMSI’s 2010-2011 Home Health Care campaign, which included a mailer and an illustrated PowerPoint presentation