Aaron James-Flowers
Digital Media Strategist
Arlington, TX
ad0p9c@r.postjobfree.com
Experienced Digital Strategist with a strong background in marketing and client communication. Proven ability to manage project timelines, coordinate teams, and maintain clear and empathetic communication. Highly organized, adaptable, and enthusiastic about optimizing processes for success. Willing to relocate: Anywhere
Authorized to work in the US for any employer
Work Experience
Event Marketing Specialist
LeafFilter Gutter Protection
August 2022 to May 2023
• Developed and executed comprehensive marketing strategies, demonstrating a deep understanding of digital marketing trends and tactics.
• Managed end-to-end campaign planning, creative development, and execution, resulting in increased brand visibility and lead generation.
• Conducted in-depth analysis using reporting tools to extract actionable insights, shaping data into compelling narratives to drive decision-making.
• Collaborated with internal teams to produce executive presentations and designs that effectively communicated marketing strategies and achievements. Digital Marketing Manager
Loud Co Marketing
September 2018 to April 2023
• Coordinated and managed project timelines, ensuring team adherence to deadlines.
• Developed strategic schedules to optimize work time and meet client deadlines.
• Thrived in a fast-paced environment with shifting priorities, delivering exceptional results.
• Served as the main point of contact for clients, providing a professional and warm voice.
• Guided clients through the project process, conducted website training, and led meetings.
• Extracted valuable insights from clients to enhance project success.
• Identified and implemented process improvements to streamline operations.
• Led meetings with clients, fostering productive discussions. Marketing Director
ALG Holdings - Fort Worth, TX
December 2021 to June 2022
• Successfully led cross-functional teams in planning, developing, and executing highly effective digital marketing campaigns across multiple channels, with a focus on digital advertising (SEO, SEM, social media, email).
• Managed external digital sites and partner portals, enhancing partner engagement and satisfaction.
• Produced and curated influential content tailored for partners, including videos, webinars, case studies, and presentations.
• Spearheaded test and learn initiatives, optimizing testing plans that resulted in significant performance improvements.
• Established key performance indicators (KPIs), monitored marketing performance metrics, and utilized data-driven insights to inform future marketing strategies.
• Fostered strong relationships with external partners, including advertising agencies, vendors, and media partners, ensuring seamless collaboration and mutual success.
• Collaborated closely with cross-functional teams, such as sales, other partner marketing teams, and product, to ensure a unified approach and a "win as one" spirit. Digital and Social Media Manager
The Vibe Radio Show
September 2018 to January 2022
• Content creation for 5 different interactive segments
• Content programming and creation on Facebook, Twitter, Instagram, & YouTube.
• Pre/post video production via Adobe Cloud applications
• Brand and marketing analyst and strategy
• Graphic design via Adobe Photoshop
• Product photography
• Organized and executed live events with local creatives via social media outlets
• Built customized paid content ads for individual segments
• Weekly lives reviewing and critiquing music
• PPC campaigns to promote show and products
Achievements
• Over 12,000 organic views across 3 social media platforms
• Weekly segments resulting in over 5,000 live views on Facebook
• Over 500 organic likes on Facebook
• Created a hip hop trivia game boosting show promotion by 30%
• Monthly reach of over 20,000 on Facebook
Education
BA in Radio - Minor Journalism
Columbia College Chicago - Chicago, IL
2010 to 2014
Diploma
Kenwood Academy High school - Chicago, IL
2006 to 2010
Skills
• Customer Service Experience (2 years)
• Graphic Design (6 years)
• Social Media Management (4 years)
• Search Engine Optimization (SEO)
• Adobe Photoshop (4 years)
• Marketing (3 years)
• Adobe After Effects (1 year)
• Adobe Premiere Pro (1 year)
• Video Editing
• Video Production
• Post Production
• Motion Graphics
• Branding
• Adobe Creative Suite
• Microsoft Word (7 years)
• Facebook Advertising (3 years)
• Google Analytics (Less than 1 year)
• Content creation (10+ years)
• Creative writing (8 years)
• Email marketing (2 years)
• B2B marketing (3 years)
• Copywriting (5 years)
• Project management (3 years)
• Content management (10+ years)
• Hootsuite
• Digital Marketing
• WordPress (1 year)
• Data analytics (Less than 1 year)
• Content Development (10+ years)
• Events Management (5 years)
• Google AdWords
• PPC Campaign Management
• Marketing Automation
• SEO tools
• SEM
• Content Marketing
• Leadership (4 years)
• Customer service
• Blogging
• Filming
• Web Development
• Public Relations
• Data-driven Decision Making (3 years)
• Social Media Management Tools (e.g., Hootsuite, Buffer) (4 years)
• B2B Social Media Strategy Development and Execution (3 years)
• Content Creation and Copywriting (10+ years)
• Lead Generation and Conversion Optimization (4 years) Languages
• English - Fluent
Certifications and Licenses
Advanced Google Analytics
October 2021 to October 2022
Certified in the ability to use the Google interface to analyst, organize, and distribute data. Google Adwords
October 2021 to October 2022
Certified in the ability to set up, run, and manage Google Ad campaigns. This includes setting up Google My Business pages.
SemRush SEO Toolkit
November 2021 to November 2022
Proficiency in most common SEO tasks, like link building, keyword research, and technical and on-page optimization via SemRush SEO tools.
Groups
President of Mopars of Purpose DFW
July 2021 to Present
Mopars of Purpose is a non profit car organization that focuses on community impact via social settings. Under my leadership and organization, Mopars fo DFW, held our first successful holiday sock drive; with over 1000 pairs of donations of socks and new underwear. The donations were distributed to a variety of homeless shelters in the DFW area including Arlington Life Shelter. Additional Information
• Enthusiastic dog lover and great coffee enthusiast.
• Proficient in using online project management tools and shared documents.
• Comfortable with video and phone call meetings.
• Experience in reading, recording, and relaying client feedback and changes.
• Proficient in creating and sharing reports and analyses with clients.
• Familiar with content implementation and minor website updates.
• Able to gather, proofread, and create reports for clients monthly.
• Skilled in recording on-screen, video walk-through instructions for clients.
• Experienced in attending and taking notes for team and client meetings.