Dan Bowens

ad0oop@r.postjobfree.com · http://www.linkedin.com/in/danbowens 312-***-**** · Chicago, IL 60643

Integrated marketing director offering a diverse track record of building brand recognition. Exceptional achievement designing and executing strategic marketing plans from startups to Fortune 500 – Chase/ Citibank B2B Services, CenturyLink Internet, BCBS Health, Kraft, Nestle and Barnes & Thornburg LLP. Talent for developing consistent, powerful brand messaging across distribution channels, regional/global markets, and customer segments.

Areas of Expertise Include:

Brand Strategy

Project Management

Team Management

Media & Digital Strategy

Strategic Planning

Budget Management

Digital Channel Strategy

Sales Strategy

B2B Marketing

Product Marketing

SEO & SMO

Excel & PowerPoint

Experience

Marketing Director - Salvation Army Kroc Center – Chicago IL – April 2022 to Present

Develop strategic marketing direction and effectively manage all aspects of marketing, sponsorship, PR, and business development. Increased membership by 27% . Increased earned media by 200k impressions

VP Senior Account Manager - Marcus Evans Group – Chicago, IL – August 2019 to March 2022

Marketing and sales for global B2B events in pharma and biotech industries. Developed integrated marketing and sales programs using industry research - focused on key brand messages and sales strategies. Juggled resources and time lines to ensure marketing projects were done on time and on budget.

VP Marketing/ Creative Manager - On Deck Creative Services - Chicago, IL - January 2016 to July 2019

Create and refresh marketing strategy and goals related to brand awareness and brand engagement. Leverage current trends in digital, print, social media, and content marketing. Analyze metrics to measure the effectiveness of content, report findings, and reassess approach based on results. Managed all stages of marketing campaigns from project briefs, messaging, timelines and business analytics with Salesforce and Tableau programs.

Key Accomplishments:

·Developed integrated marketing programs that included branding, social media, web-based promotion and online content for clients Citibank Jim Beam, Barnes & Thornburg LLP and Alcatel.

·Led brand re-positioning across all elements for BCBS Health - logo, product, web content, sales and advertising - dramatically improving brand perception by up to 25% with key segments.

VP Creative Director - FCB Global - Chicago, IL - January 2000 - December 2015 - FCBX, 2007-2015

Led multiple teams on cross-functional marketing campaigns, creative audits and marketing planning for Blue Cross Blue Shield, Citibank/Chase B2B Services and LG Electronics. Introduced high-impact marketing ideas for website and digital activation. Partnered and collaborated with cross functional teams to achieve a cohesive experience across all marketing and sales channels. Successfully integrated brand programs into the digital space for Mayo Clinic, BCBS and CenturyLink High-Speed Internet.

Key Accomplishments:

·Achieved over 30% of group revenue by developing and managing marketing programs including sponsorship of teams in the NBA, NFL and MLB for CenturyLink High-Speed Internet to enhance business customer relationships

·Piloted and executed a Johnson & Johnson medical educational initiative through hospital testing of new compliance program

·Secured ground-breaking title sponsorship for LG Electronics of NCAA sponsorship for first time visible TV brand signage, unique B2B events and retail promotion

Creative Manager – Marketing Drive/FCB, 2001-2006

Oversaw a staff of 12 that worked on creative services for major client accounts, including Citibank Small Business Services MayoClinic.com, Payless Shoes, Boeing, John Deere and BCBS Health Insurance. Grew business unit billings by $12M. Managed social media presence and directed programs to improve social media reputation and recognition. Developed and implemented annual marketing plan outlining strategies, tactics, and metrics to ensure revenue goals were met.

Key Accomplishments:

·Created multi-platform campaign for Boeing that generated over $2M in media and PR exposure.

·Developed and executed annual Blue Cross Blue Shield Health Insurance business plans for clients’ experiential marketing programs to extract the maximum value for the brand through advertising, retail, and activation programming.

Creative Manager – Impact/FCB, 2000-2001

Managed the creative design team and oversee creative strategy in all marketing campaigns. Directed and built all of the brand's visual and design elements and graphic standards. Created engaging sales and marketing content that appealed to target demographics. Developed innovative techniques and strategies to help increase company exposure and traffic.

Education

Bachelor of Arts, Marketing Communications, Northern Illinois University • DeKalb, IL

Executive Design Seminar Northern Illinois University • DeKalb, IL

4 A's Program, Institute of Advanced Advertising Studies, Northwestern University • Evanston, IL

Professional & Community Involvement

·Industry Judge: PMA Reggie’s and Design of the Times Competition

·Speaker / Guest Lecturer- Columbia College, Marquette University

·Online Advertising Professionals

·Experiential Marketing Group

·Sports Industry Network

·American Advertising Federation

Awards & Honors

·PMA Reggie and Pro Awards

·Industry Judge: PMA Reggie’s and Design of the Times Competition

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