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Social Media Content Strategy

Location:
Lahore, Punjab, Pakistan
Posted:
October 29, 2023

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Resume:

Bachelor’s

Punjab University of Pakistan

Msc. Mass Communication

Virtual University of Pakistan

PROFESSIONAL EXPERIENCE

Project Management 2021-2022

Company: Alpha7

Project Initiation:

Define Project Objectives: Clearly articulate the goals and objectives of the social media marketing project. Determine what the organization wants to achieve through social media, such as brand awareness, lead generation, or customer engagement.

Identify Target Audience: Understand the target audience for the social media campaign. Analyze demo- graphics, preferences, and behavior to tailor the content and messaging accordingly. Conduct Competitor Analysis: Evaluate competitors' social media strategies to identify gaps and opportunities. Determine what works well for them and use it as inspiration while ensuring a unique approach.

Content Strategy: Devise a comprehensive content strategy that aligns with the brand's tone, voice, and values. Determine the types of content to be shared, such as blog posts, videos, or user-generated content. Graphic Designer

Company: Alpha7

2021-2022

Design Creation: Developing visual concepts and designs for various projects such as logos, websites, brochures, posters, social media posts, advertisements, packaging, Hoardings, Pylons and other marketing materials.

Layout and Composition: Arranging visual elements, images, and text in a visually appealing and balanced manner, considering factors like hierarchy, spacing, and readability. Image Editing and Enhancement: Manipulating and retouching images to enhance their visual quality, color correction, cropping, and other image editing tasks as needed. QUALIFICATION

2020-2022

2018

ACHIEVEMENTS

Google Course Certificate

Foundation of Digital Marketing & E-commerce 2023

Google Course Certificate

Attract & Engage Customers with Digital Marketing 202*-****-****

Experienced social media marketer with a proven track record of driving brand awareness, engagement, and conversions through strategic and innovative campaigns. Proficient in developing and executing comprehensive social media strategies across various platforms to effectively reach and engage target audiences. Skilled in content creation, community management, and analytics, utilizing data-driven insights to optimize campaign performance. Strong understanding of emerging trends and technologies in the social media land- scape, enabling the implementation of cutting-edge strategies to maximize brand visibility and customer engagement.

AMARA SADIQ

Social Media Marketing Expert & Graphic Designer

PROFESSIONAL SUMMARY

PROFESSIONAL EXPERIENCE

Social Media Marketing

Company: Alpha7

Social Media Strategy: Developing a comprehensive social media strategy that aligns with the organization's goals and objectives. This involves identifying target audience, selecting appropriate social media platforms, and creating a content plan.

Content Creation: Creating engaging and relevant content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Google Business etc. This includes writing copy, designing visuals, and selecting appropriate multimedia elements.

Community Management: Monitoring social media channels, responding to comments, messages, and mentions, and engaging with the audience. This involves building relationships, resolving customer queries or issues, and fostering a positive brand image.

Social Media Advertising: Planning and executing paid social media campaigns to reach specific target audiences, increase brand awareness, drive website traffic, or generate leads. This includes setting campaign objectives, defining target parameters, creating ad content, and monitoring performance. Analytics and Reporting: Tracking and analyzing social media metrics and key performance indicators

(KPIs) to evaluate the effectiveness of social media efforts. This includes measuring engagement, reach, impressions, conversion rates, and other relevant metrics. Using insights from analytics to optimize strategies and make data-driven decisions.

Stay Updated: Keeping up-to-date with social media trends, algorithm changes, and emerging platforms. Continuously learning and adapting strategies to leverage new features and technologies. ad0o9x@r.postjobfree.com +92-342-***-**** Wah cantt, Pakistan. SKILLS

Strong Communication Skills

Attention To Detail

System Analyst

Work Under Pressure

Plan Management

Determination

Creativity

Accuracy and Responsibility

A High Level Of Discipline

Strong Leadership

Graphic Designer

INTERESTS

Learning

Seeking Achievements

HOBBIES

Designing

Skateching

Music

Movies

Cooking

Wordpress Website



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