Business Transformation Organizational Effectiveness
Resume:
Mark G. Hammerschick
************@***.***
www.linkedin.com/in/markhammerschick
Summary
Digital Strategist leveraging agile mindset, leading teams, managing large complex programs while cultivating a collaborative approach to solution delivery. Adept at optimizing organizational effectiveness to achieve superior business and people results, building brands and driving tangible impact.
Allstate Northbrook, IL
Practice Leader Digital Transformation 2020 – present
Lead organizational transformation and agile change management projects to drive efficiency, reduce cost, manage risk and dissolve silos; resulting in a tangible impact to the business. Lead, develop and execute management consulting engagements to drive transformational change.
Created and deployed the Allstate Digital Transformation Consulting Practice driving millions in cost reduction, optimized operations, enhanced product management and drove agile practices.
Led roadmap development, architecture and execution of solutions to promote efficient use and integration of consulting delivery systems including enterprise platforms and data analytics
Driving agile project management via the Enterprise Business Agility Initiative which will transition all business units to adopt agile mindset and agile ceremonies across all projects.
Led business transformation efforts, organizational design, data analytics programs to build out future roadmaps for internal clients across the Allstate ecosystem.
Accenture Chicago, IL
Solutions Architect Senior Principal 2017-2020
Led digital marketing and ecommerce strategy engagements for global retail clients, software firms, aerospace, automotive, banking, platform businesses, telecom, consumer brands, life sciences, manufacturing and social media clients.
Experienced in Salesforce, Adobe, Hybris, ATG, Demandware, & IBM WebSphere eCommerce platforms.
Digital Strategy Lead CPG Beverage – Led the digital transformational proposals for a leading global alcohol beverage conglomerate and a global lifestyle beverage firm.
Business Lead Digital Organizational Transformation Digital Transformation Lead for organizational design, operating model, change management and governance for a leading manufacturer of motorcycles. Process focused approach driven by new and innovative ways to work perspectives.
Marketing Technology Implementation Led the Digital Marketing Technology implementation for a global technology/software and computer manufacturer which delivered significantly improved Marketing metrics while achieving measurable outcomes. Drove organizational HR strategy building a new operating model.
Strategic and operational understanding of Customer Relationship Management (CRM), Analytic (Big Data), loyalty, email and data management (DMP) systems. In-depth experience with managing the implementation of integrated, omni-channel marketing systems at multiple Fortune 500 clients.
Ricoh Americas Corporation Chicago, IL
Head of Digital and Channel Merchandising 2014 - 2017
Lead the online business transformation and constructed the digital channel merchandising-marketing capability and organization for Ricoh Americas Corporation. Create the vision and strategy for our online product assortment, merchandising strategy and agile product roadmap across Latin America, Canada and US markets. This was a digital start-up inside a global organization.
Launched a new site search experience increasing site conversion by 26%.
Completed an entire site taxonomy, navigation and content refresh, deploying a CMS using Sitecore.
Developed an online survey tool with an average satisfaction rating of 4.8 on a 5.0 scale.
Created a new image galley experience which increased time on page 17% and conversion by 3x.
Kele Corporation Memphis, TN
Chief Marketing Officer (Private Equity Contract) 2013 - 2013
Lead all marketing for Kele Corporation HVAC and Building Automation Control Products. Drives all customer lead generation efforts through online marketing, merchandising and print campaigns coordinating efforts with the sales force and product management organization. Leads email campaigns, database targeting and segmentation, SEM, SEO, paid channels, social media and web analytics.
Launched the first paid search campaign program driving $500k in incremental sales.
Developed the initial vendor marketing and coop program driving $10 million in incremental funds.
Re-engineered the email promotional planning process which resulted in 20% increase in new customer retention rates and optimized our contact strategy.
Sears Holdings Corporation Hoffman Estates, IL
General Manager-Online Business Unit 2011- 2012
Directed the merchandising strategy and plan for the Sears Commerce Services Group for the mygofer.com and Marketplace business units partnering with the sears.com and kmart.com online merchandising teams.
Drove a 28% increase in year over year sales for the mygofer.com business unit during its start-up operations phase building a new web infrastructure and go to market new customer acquisition plan.
Led the team that established the GoPass home delivery service migrating 40% more customers leveraging email, re-targeting, social and mobile channel elements.
Essendant (formerly United Stationers) Deerfield, IL
Chief Digital Officer Vice-President of eCommerce 2009 - 2011
Established the ebusiness vision and strategy for United Stationers, its business units and its dealer-reseller network working with our supplier and distributor partners.
Launched a supplier allowance revenue program for our United Smart Search site search engine and ecommerce online services offering which resulted in $1.6 million in incremental supplier funding in 2010 and $5.5 million in 2011.
Led the development and execution of the online merchandising monetization of our MBS Dev business unit software web platform which will deliver $2.3 million in funded web ad space revenue.
Drove significant search and functionality enhancements with our Smart Search site search platform growing the adoption rate by 30% in 2010 to 754 office product dealer websites. Websites utilizing the United Smart Search engine powered by Endeca grew at a 13% higher revenue rate or $80 million.
Follett Higher Education Group Oakbrook, IL
Director of Digital Marketing and Operations 2004 - 2010
Built omni-channel digital marketing practice at Follett Higher Education Group - Sold in Sr. Leadership/CFO to increase marketing budget from less than $1 M to $12 M, delivering 300% return on ad spend, 10% increase in eCommerce sales, 8% increase in in-store sales. Launched a site re-design and site search project with Endeca Technologies which resulted in online General Merchandise, apparel and gift sales increases of 36.4%.
Directed the first paid search keyword campaign which delivered a 9.13% ROI.
Engineered the first search engine marketing optimization campaign driving $2.5 million incremental.
Engineered a new platform deployment and multiple system enhancements.
Education
M.B.A. Marketing at De Paul University in Chicago
B.A. English at the University of Illinois at Champaign-Urbana
B.S. Marketing at De Paul University in Chicago
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