Greg Anderson

*** **** ***** ****** *** Arbor, MI 48103 Phone: 310-***-**** ad0nsi@r.postjobfree.com

PROFESSIONAL PROFILE

Journalist experienced in editorial leadership, digital and print production management, digital and social media strategies, and web content management. Excellent organizational and communication skills. Refined presentation skills to address small and large groups. Motivated and motivational people manager offering exceptional editing, writing, photography, and videography skills. Possesses an in-depth knowledge of newsgathering and publishing tools and web technologies.

SUMMARY OF QUALIFICATIONS

! Writer, editor, photojournalist & videographer ! Project, event, and product management

! Public relations and media training

! Excellent communication skills

EXPERIENCE

! Data analysis and strategic planning ! Detail oriented and highly organized ! Self-motivated enterprise journalist ! Expertise in Adobe Suite

• Supervised and coordinated the work of dozens of editors, reporters, and videographers concurrently to produce editorial content across Yahoo.com’s Autos, Health, Homes, Real Estate, Shopping, and Travel verticals.

• Developed editorial strategies and calendars.

• Produced hundreds of original articles, photo galleries, and videos on a monthly basis.

• Managed a large editorial staff and evaluated their performance on a quarterly basis.

• Interviewed and hired dozens of writers, reporters, photographers, and graphic designers.

• Negotiated contracts, royalties, and payments for authors and freelancer photographers.

• Established and grew social media audiences numbering in the millions of followers.

• Lectured about digital and social media best practices and search engine optimization (SEO)

to audiences including undergraduate and graduate-level classes at the University of

Michigan, the Big Ten Plus News and Marketing Conference, and the Knight-Wallace Fellows.

• Launched the most trafficked automotive website in the U.S. (according to ComScore).

• Wrote feature articles for the BBC, Forbes, Popular Mechanics, Car and Driver, Worth,

Automobile, and Robb Report magazines.

• Photography credits include The New York Times, ABC News, BBC.com, Yahoo.com, Robb

Report, The Omaha World-Press, Automobile Magazine, Motor Trend, and Edmunds.com.

• Photographed events for the Knight-Wallace Fellows and the Livingston Awards.

• Trained CEOs and other executives in preparation for media appearances.

• Acted as a public relations representative for the LA Auto Show and Mitsubishi Motors.

• Made live guest appearances on CNBC’s “Closing Bell with Maria Bartiromo” for Robb Report.

• Organized seminars, meetings, conferences, and other large events.

• Organized guest speakers (e.g. Deepak Chopra, Naomi Klein) for audiences of thousands.

• Advanced technical skills in content management systems, web traffic analysis, and SEO.

• Wrote hundreds of automobile reviews on production, prototypes, and classic cars.

• Broke the story of the Chevrolet Volt’s overheating charging cords, which caused GM to issue

a recall early in the vehicle’s lifecycle.

EMPLOYMENT HISTORY

A2Press.com: Freelance editor, writer, and photographer; Ann Arbor, MI Yahoo.com: Editorial Director and Managing Editor; Sunnyvale, CA Hearst: Popular Mechanics, Associate Editor; New York, NY

Freelance journalist; Santa Monica, CA

Curtco Robb Media: Robb Report, Senior Editor; Malibu, CA

Fleishman-Hillard: Account Supervisor; Los Angeles, CA

Primedia: Automobile Magazine, Online Editor; Ann Arbor, MI

Edmunds.com: Features Editor and Online Editor and Photographer; Boulder, CO

EDUCATION AND PROFESSIONAL DEVELOPMENT

2015-present 2010-2014 2010-2010 2008-2010 2005-2008 2003-2005 2000-2003 1996-1999

Knight-Wallace Professional Journalism Fellowship, University of Michigan, Ann Arbor, MI THREAD—storytelling in modern media, Yale, New Haven, CT

Principles of Invention and Innovation, Stanford, Palo Alto, CA

Bachelor of Arts, English; University of Colorado, Boulder, CO

ORGANIZATIONS

Professional Photographers of America Motor Press Guild

826 National and 826 Michigan (volunteer)

HONORS AND AWARDS

Daniel B. Burke Award to the Knight-Wallace Fellowship, 2015 Nominated for Best Feature Story by the Motor Press Guild, 2008 Webby Award, 1997

SOFTWARE COMPETENCY

Mac OS, Microsoft Office Suite, Adobe Photoshop, Adobe Lightroom, Final Cut Pro X, and a wide variety of content management systems including Abobe InDesign, Quark, WordPress, Drupal, and Wix.

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