Post Job Free

Resume

Sign in

Business Development Social Media

Location:
Los Angeles, CA
Posted:
October 27, 2023

Contact this candidate

Resume:

Robert Lewis

Los Angeles, CA

ad0nbb@r.postjobfree.com

214-***-****

Uniquely well-rounded Special Forces veteran, former Omnicom marketing executive, entrepreneur, investor, author, and MBA with experience working within holding companies, Fortune 500 companies, and leading teams.

Robert thrives in environments where thinking outside of the box or solving problems in complex, chaotic, or austere situations is necessary. With a gregarious and inquisitive personality, Robert is a natural team leader and high EQ manager.

Authorized to work in the US for any employer

Work Experience

Author, marketing consultant, and freelance writer Self - Los Angeles, CA

December 2012 to Present

Designed go-to-market branding and marketing strategies for companies in a variety of industries Write entire website copy and content for wealth managers, boutique high-net real estate brokers, biotechnology firms, technology startup firms, and marketing agencies Developed marketing collateral for clients in a variety of industries Worked on creative initiatives from concept to completion, including brand messaging, campaigns and creative brainstorming

Interviewed and extracted information from NYT Best-selling authors, editors and literary agents to obtain in-depth understanding of topics

Created emotionally powerful fiction and non-fiction stories to engage consumers and heighten awareness of the tolls of war

Conducted interviews to promote my books on Fox News, The Dennis Miller Show, The Herman Cain Show, Fox Las Vegas, The Adam Carolla Show and a multitude of local radio stations Conducted public speaking events across the country to increase my platform as an author Conducted hundreds of hours of research on foreign military and espionage topics to increase knowledge in subject

Maintained informative social media to help further storylines and promote future events Authored three books with style and voice to fit selected genres (each rated over four stars on Amazon), and ghostwrote two business-focused books (marketing and franchising) for others Cultivated social media following across 4 platforms with more than 25,000 total followers Responded constructively to direction and feedback, both positive and negative Entrepreneur

Gear Monkey Network - Dallas, TX

August 2016 to June 2019

Set company culture, facilitated communication and built cohesion between team members. Sourced top-quality candidates to fill key roles.

Set organizational mission, business vision and employee expectations for 2 technology companies. Mapped income generating strategies to grow revenue. Determined business plan, mission statement and vision. Assisted with marketing strategy creation and advertising initiatives to better promote facility to public. Enhanced and redefined organizational structure to maintain company's competitive edge across territories.

Worked directly with CTO, marketing and sales to brainstorm, discuss strategy and mitigate risk

& potential pitfalls.

Tracked trends and suggested enhancements to both challenge and refine company's product offerings. Reduced operational risks while organizing sales and industry growth data to forecast performance trends.

Pitched business plan and presentation to investor groups, conferences and angel investment networks in Dallas and Los Angeles.

Chief Marketing Officer

Heroes Media Group - Avondale, AZ

July 2017 to February 2019

Managed branding campaigns and event marketing initiatives in print, video, web and social media Consulted with CEO bi-weekly to create and implement a competitive whitespace strategy Built newsletter with 21% open rate and increased digital mailing list by +175% Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement

Coordinated teams of design and implementation professionals to manage all project objectives Designed innovative branding and product strategies Identified low-cost content opportunities to increase visibility and drive traffic, increasing returning visitors by +300%

Increased market awareness and penetration through development of a multi-channel content and engagement approach

Developed strategies to incorporate PR and media to further enhance brand and build market share Director of Business Development

Javelin Marketing Group - Dallas, TX

July 2016 to July 2017

Managed information and leveraged expertise of Javelin's capabilities to deliver responses to all new business inquiries, RFI and RFP requests

Worked with Javelin senior executives to continuously expand and improve quantity and quality of case studies

Managed pipeline reporting, tracking and communication; monitored and reported on sources of leads, client feedback, pitch outcomes, etc

Ensured actionable insights and learning transfer from every pitch/RFP exercise through post-mortems and in-depth prospect interviews

Helped identify high quality prospects and converted prospects into pitches that aligned with agency capabilities

Performed due diligence on target prospects, gaining intelligence on their needs and business objectives; prepare background/situational analysis to support outreach Established, initiated and optimized business development strategies based on company targets, market data and budget factors

Built brand awareness and generated leads while managing internal and external marketing campaigns and programs

Built and strengthened strategic relationships with partner agencies Oversaw preparation of marketing copy, images, videos, emails and other collateral Worked closely with all departments to create and maintain marketing materials for pitches and client meetings

ExBellum Marketing Executive Training Program

Omnicom Group - Dallas, TX

June 2015 to June 2016

Omnicom - Los Angeles & Dallas, CA & TX

Direct Partners duties included shadowing founder/CEO Skip Reed for C-suite experience in mission, vision and strategic decision-making, planning and implementation, business development, case study writing, implementation and analysis of DP social media strategy Javelin Marketing Group duties included creating a competitive audit for Javelin within their industry, creating a detailed analysis and strategy for approaching target clients well-suited for partnership with JMG, developing a go-to-market strategy for a new Javelin offering and performing a QA audit of processes The Marketing Arm duties included reporting to/shadowing SVP Planning Kathleen Colditz, writing

"thought leadership" blog entries for FritoLay CMO, studying and establishing a framework for Behavioral Economics implementation in their Super Bowl commercials, positioning/branding work for clients and logistical projects for Nissan activation events

TPN duties include managing a project for client 7-11 regarding data analysis, trend identification and recommendations to improve their loyalty program (7 Rewards) which I briefed to the 7-11 COO & CMO resulting in change to their marketing strategy for coffee customers Investment Advisor Representative

TransAmerica Financial Advisors - Los Angeles, CA

January 2014 to June 2016

Series 6, 63 and 65 Securities licensed by FINRA

Life and Health Insurance licensed by the States of California and Colorado Assisted small business owners with investment and group retirement plans Achieved an ROI of 30-50% for clients

Managed team of 8 advisors focused on life insurance, investments, estate planning and wealth building Established key procedures for teams preparing documentation, models and presentations Reviewed portfolio histories and adjusted plans to optimize performance Pursued leads, set appointments and brought in new customers to increase revenue Evaluated customer financial situations and objectives in order to recommend most applicable products for protection, debt clearance, savings or general financial independence Maintained close watch on financial and operational performance of different funds and made proactive adjustments to keep portfolios in conformance with plans Stayed up to date on regulations and tax laws affecting each fund to prevent management impropriety Investigated market changes and devised approaches to take advantage of emerging opportunities Senior Medical Training and Development Specialist Raytheon - Kabul

August 2013 to December 2013

Afghanistan

Created and oversaw Special Operations Medic training programs for Afghan Army Commando operations

Developed Kandak (Battalion)-level medical training for Afghan National Army Special Operations Group General Support Kandak (GSK)

Performed assessment of GSK medical supplies and coordinated RFI (Rapid Fielding Initiative) to supply Class VIII for training and missions

Trained GSK combat medics in CLS, TCCC, Sick Call procedures, accurate diagnosis, treatment and documentation

Coordinated with School of Excellence (SOE) to enroll GSK medics for credentialing Presented information using variety of instructional techniques or formats, such as role-playing, simulations, team exercises, videos and lectures

Developed curricula, instructions, documentation and written tests for Special Operations Medic training courses

Identified training needs and developed content while evaluating existing programs Trained and mentored 118 new personnel hired to fulfill various roles Appropriately allocated resources, budgets, inventories, training support and team building materials to increase overall productivity

Created curricula, instructions, documents and written tests for various types of training courses Ensured proper tracking in newly created databases of all students and instructors leaves, attendance, scores and overall performance

OR Implant Coordinator and Lean Manager

UCLA Health - Santa Monica, CA

March 2010 to July 2013

Project lead on multiple Lean Management streamlining projects for the UCLA Healthcare system Briefed & presented progress and results of Lean projects to CFO, COO and directors of various departments

Maintained working relationships with surgeons and nursing staff to educate and inform on approved implants and tissue

Evaluated new products, aided in determination of whether they were placed on the UCLA formulary Worked with nurses, surgeons and medical device representatives to resolve product and system problems, improve operations and provide exceptional customer service Managed and archived quality documentation and participated in internal and external quality audits Led OR team in delivery of multiple Lean projects requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables Oversaw implementation of UCLA to EPIC database and transference of entire formulary to the new system

Conducted training and change management processes to improve operations Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives

Coordinated with Performance Excellence team in developing project plans for prioritized initiatives Worked with surgeons and medical device reps/managers to understand requirements and provide exceptional logistical service

Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes

Maintained material and stock levels consistent with business requirements while meeting target capital objectives

Special Forces Medical Sergeant

US Army - Stuttgart

October 2003 to June 2009

Earned Purple Heart and Bronze Star by caring for self and commander while under fire Personally chosen for the tactical medical care team to provide support for Vice President Dick Cheney on his visit to Kabul

Assisted in running the bi-weekly FVEY intelligence leaders update (KEG) while on deployment in Kabul Trained by two team sergeants (18Z) who were Advanced Special Operations Tactics (ASOT- Intelligence) level 3

Spent 3 years on a Special Reconnaissance team with 1st Battalion, 10th Special Forces Group

(Airborne) in Germany

Participated in offensive raids, demolitions, reconnaissance, search and rescue, and counterterrorism while on deployments to Iraq and Afghanistan

Trained, mentored, coordinated with, and led multinational Special Operations soldiers & commandos from Iraq, Afghanistan, Niger, Uganda, the UK, Australia, New Zealand, Canada, Germany, Italy, France, Poland, Belgium and Romania Responsible for mentoring other medics, command and control of medical operations, and logistics of MEDEVAC operations during Company missions

Responsible for overseeing and advising care given by all medics in the company, as well as ensuring all members of the Company were current on immunizations and health checkups Assisted host nation militaries in mission planning to shape operational environment advantageous to coalition forces

Obtained specialized training in aquatics, parachuting, survival, emergency medicine, and foreign languages

Developed, coordinated, and implemented instruction for host nation militaries Implemented unconventional operations by air and land during combat and training Education

Master of Business Administration in Business Administration Southern Methodist University - Dallas, TX

2018

Advanced Tactical Practicioner in Medicine

Joint Special Operations Medical Training Center - Fort Bragg, NC April 2004 to April 2005

BBA in Marketing

Texas State University - San Marcos, TX

2003

Skills

• Special Forces veteran

• Public speaking

• Lean/Six Sigma/process improvement

• Geopolitical, OSINT & current events

• Data analysis, reporting

• research

• Excellent communicator

• Business analysis

• Storytelling

• Business development

• Management

• Team building

• Market research and strategy

• Project management

• Detail oriented

• Leadership

• Self-starter

• Business strategy

• Strong graphic and visual sense

• Strategic planning

• Quantitative and qualitative market

• Microsoft Office proficiency (Word, Access, research

• Marketing education and experience

• Excel

• Powerpoint)

• Business Requirements

• Change Management

• Joint Operations

• Project Leadership

• Intelligence Experience

• Process Improvement

• Special Operations

• open source intelligence

• Healthcare management

• Special Forces Medic

• Lean Six Sigma

• Published author

• Freelance copywriter

• Medical terminology

• Research

• Hospital experience

• Project leadership

• Data analysis skills

• Market research

• Presentation skills

• Project management

• Business analysis

• Business development

• Intelligence experience

• Marketing

• Lean

• Search Engine Optimization (SEO)

• Team Management

Certifications and Licenses

Driver's License

July 2021 to December 2026

Facebook marketer

May 2017 to Present

Lean Six Sigma Certification

October 2012 to Present



Contact this candidate