Senior Business Analyst

Yun (Serena) Li ad0mlj@r.postjobfree.com 510-***-**** New York, NY

Results-oriented team lead with 5 years of technical expertise and a customer-focused approach, prepared to drive systems advancement. Proficient in managing intricate user experiences and bridging cross-departmental functions. Proven ability to tackle complex challenges for diverse user scales, fostering innovation and growth. Adept collaborator and effective communicator, passionate about resolving technical obstacles in fast-paced environments.

CAREER HIGHLIGHTS

● Spearheaded unprecedented business expansion into the Indian and Korean markets through scholarship programs and social media campaigns, capturing the attention of over 800 participants and maintaining an 87% retention rate. Orchestrated the recruitment and training of a team of 500 brand ambassadors from universities nationwide.

● Pioneered a referral campaign, harnessing the power of regression and trend analysis, resulting in a 47% surge in new sign-ups. Championed seamless collaboration across departments, from the inception of groundbreaking ideas to deployment. WORK EXPERIENCE

Banfi Advisory Co.: Senior Business Analyst Feb. 2023 – Oct. 2023 New York, NY

● Leveraged the development and execution of cloud-based solutions, automating invoice parsing to optimize cost analysis and streamline vendor statement reconciliation, resulting in a 30% enhancement in operational efficiency.

● Managed the product launch cycle, monitoring Key Performance Indicators to provide real-time insights and adjustments for optimizing inventory management, resulting in a 20% improvement in cash flow through digitization, data extraction, and integration.

● Developed and executed a roadmap for cost and budget analysis, implementing the Unit Comparison and Cost Ratios Dashboard using Tableau, leveraging metrics to drive budget decisions and identify areas for improvement. The Center of Innovation for DEI in Finance: Project Manager Feb. 2023 - May 2023 New York, NY

● Curated and managed a repository of over 200+ research materials, resources, and toolkits. Utilized Tableau to present user engagement metrics, effectively communicating pain points to stakeholders and facilitating strategic decision-making.

● Conducted a gap analysis to identify opportunities for refining the existing Airtable interface, resulting in improved data accessibility and resource optimization by 40%.

● Led focus group usability testing and leveraged Typeform to elicit user feedback, fostering a 30% increase in platform engagement. Identified issues and opportunities for platform enhancement by observing user behavior and interaction. Student Medicover LLC.: Lead Business Analyst Dec. 2019 - Oct. 2021 Burlingame, CA

● Supervised 10 analysts to utilize user reports, statistical analysis, and predictive modeling to inform demographic insights, behavior trends, and purchasing patterns, decreasing the product development cycle time by 20%.

● Managed the execution of customer segmentation and behavior analysis using SQL, fostering an understanding of the customer acquisition journey. Improved efficiency by 30% in both conversion and retention.

● Customized and optimized Salesforce software to prioritize lead tracking and business performance monitoring, contributing to the team's technical advancement by streamlining operations and generating an additional $50,000 in revenue.

● Conducted A/B testing on email marketing to identify the optimal enrollment timing, resulting in a 41% increase in user engagement. Provided recommended strategies for improving call-to-action terms. Account Manager Nov. 2018 - Dec. 2019 Burlingame, CA

● Traveled 20% of the time to meet with partners and university healthcare committees nationwide, assisting in vision, development, and product evolution to align product milestones with sales projections.

● Launched new features and products, contributing to a 30% expansion in the dental segment's market share. Dandelion Global: Consulting Intern Nov. 2018 - Feb. 2019 Newport Beach, CA

● Conducted comprehensive market analyses and assisted the Director in preparing client proposals for Dropbox adoption in three projects totaling over $2 million.

EDUCATION

Columbia University: M.S. Applied Analytics Anticipated Dec. 2023 New York, NY

● Honors: Amazon ADs x Columbia University Hackathon nominee

● President of Applied Analytics Club, BD Director of Women in Data and Tech of Columbia University University of California, San Diego: B.S. Mathematics and Economics Dec. 2018 San Diego, CA Duke University: Certificate in Data Analysis with R Specialization Summer 2022 SKILLS: SQL, R, Python, Tableau, Salesforce, Customer Relations Management, Project Management, Operational Management

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