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Communications Lead Marketing Executive

Location:
North York, ON, Canada
Salary:
3600
Posted:
October 24, 2023

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Resume:

SANDRINE PITOIS

**** ***** **, ********* *******, ON L3T 0C4, Canada

+1-437-***-**** ad0lut@r.postjobfree.com

LINKS

LinkedIn

PROFILE

Valid Open Work Permit Available

Sales & Marketing Executive Strategic Planner Client Relationship Executive With over 14 years of deep-rooted experience in sales and marketing, I am a dynamic leader adept at navigating complex business landscapes.

EMPLOYMENT HISTORY

Communications Lead, Aldrex Suppliers Ltd Aug 2023 — Oct 2023 Quatre Bornes, Mauritius

Strategic Communications: Developed and executed overarching communication strategies in sync with organizational goals, emphasizing both social media and CRM channels. Targeted Campaigns: Identified and targeted specific demographics for both paid and organic social media initiatives, ensuring maximum outreach and engagement. Content Creation: Craft compelling posts, captions, and blogs, enhancing them with effective hashtags. Used tools like Canva and collaborated on platforms such as Trello to streamline content production and Mailchimp for mass mailing communications.

Collaborative Initiatives: Partnered closely with the design and brand teams for catalog creation. Played an instrumental role in event planning and execution, ensuring brand visibility and engagement. Performance Tracking: Instituting KPIs to assess the effectiveness of communication strategies. Analyzed metrics to glean actionable insights and perpetually refine communication tactics. Customer Engagement: Managed and monitored the company's online presence across multiple platforms. Promptly and professionally addressed customer inquiries, reviews, and comments, strengthening brand loyalty. Internal & External Communication: Ensured consistent and transparent internal messaging, while managing external channels, such as websites and social media, for optimized stakeholder interaction. Relationship Building: Established lasting ties with customers, partners, and stakeholders, further solidifying the brand's position in the market.

Reporting & Analysis: Delivered regular, in-depth reports on communication and loyalty program performances, advocating for continuous strategy enhancement based on data-driven insights.

• Skills: Web Marketing Strategy · Analytical Skills · Sales Client Relationship Executive & Team Lead, Aldrex Suppliers Ltd Jan 2021 — Jul 2023 Quatre Bornes, Mauritius

Responsible for creating and nurturing a long-standing relationship with key accounts or clients; advising clients on profitable sources, creating plans to address client’s needs, helping sales team in up-selling or cross-selling services and products; studying competition to detect new ways as a means to retain customers, setting sales and revenue targets, scheduling regular meetings, and collaborating with internal team members to solve customer’s problems. Provide excellent customer service by recommending company products based on careful evaluation of member information and directing unresolved customers.

Identify, document, and escalate issues to the appropriate department for review and ensured resolution. Monitor and improve service levels and operational efficiency while enhancing the quality of service. Work with management to ensure appropriate changes were made to improve customer satisfaction.

• Skills: Event Planning · Sales Operations · Public Relations · Microsoft Excel · Marketing Strategy Sales & Marketing Executive / Property Management, Evaco Holidays May 2016 — Dec 2020 Grand Bay, Mauritius

Responsible for providing assistance to the Sales & Marketing Manager; managing Online Travel Agencies (OTA), specific target market and Social Media, and was also involved in Events coordination at Evaco. Executed and spearheaded internal and external business strategies to optimize customer relationships and developed the new business by expanding outreach to new markets, service offerings, and strengthening partnerships with suppliers.

Researched and developed strategies and plans, identified marketing opportunities, directed marketing, and new project development, analysed industry and market trends, developments, opportunities, and competitor activities.

Applied deep knowledge of customers’ challenges and market dynamics with exposure to a variety of industries and market segments and closed several strategic deals with targeted key accounts and projects. Engaged & influenced customers through regular interaction, interpreted customer requirements, and researched prospective clients & new target segments to penetrate sales in that area. Maintained accurate customer/sales records and presented periodic reports for management review and decision making.

• Skills: Property Management · Performance Benchmarking · Market Analysis · Tourism · Marketing Strategy Marketing Executive/ Property Management, Horizon Holidays Jul 2015 — May 2016 Grand Bay, Mauritius

As a sales and marketing professional, my responsibilities include developing effective strategies and tactics to drive sales, executing successful marketing campaigns from ideation to implementation, producing valuable and engaging content, monitoring marketing budgets, overseeing and approving marketing materials, and analyzing consumer behavior and advertising campaigns. I have a strong track record of creating and executing marketing plans that drive demand, generate leads, engage customers, and increase brand awareness.Created, and executed marketing plans to drive demand, generate leads, engage customers, and elevate brand awareness.

• Skills: Property Management · Benchmarking · Marketing Strategy Marketing Assistant / Property Management, Horizon Holidays May 2012 — Jul 2015 Grand Bay, Mauritius

Assistant to the Sales & Marketing Manager

- Team management (Sales & Marketing)

- Competition and Sales trend analysis / reporting

- Prepare yearly / monthly & quarterly budget

- Prepare strategic session presentation

- Liaise with all suppliers

- Developing Strategies to achieve set target

- Responsible of launching new properties

- Database management on a monthly basis

- Department's administrative tasks

Management of specific target market

- Local and International TO - Maintain relationship / Monitor sales and targets / setting up incentives and strategies.

- International OTA's (Booking.com / Expedia / Agoda / Airbnb)

- Developed and maintained strong client partners relationships to facilitate smooth discussions and timely strategy updates.

- Benchmarking on competitors (To be updated 3 times a year) Hotel Reservation Agent, Solis Indian Ocean Sep 2008 — May 2012 Port Louis, Mauritius

As a customer service representative, my responsibilities include assisting guests with hotel reservations, confirming bookings after payment processing, addressing customer inquiries and concerns, offering additional services and upgrades, promoting travel packages and tours, providing directions and advice, and maintaining accurate records of all bookings and payments.

• Skills: Hotel Booking · Event Planning · Hospitality · Tourism · Customer Service EDUCATION

ECOLE HOTELIERE "SIR GAETAN DUVAL"

National Trade Certificate Level 3 (NTC 3) Ebene, Mauritius Mauritius Examinations Syndicate, Mauritius, 2007

Front Office / Reservation Department: 12 months at TAJ Exotica Resort & Spa Sales & Marketing Department

Comparative Evaluation: `

Professional training

Successful third year of secondary school after nine years of study Diploma of professional studies (DEP)

Administration, commerce and IT

France Boyer de La Giroday

School Certificate Plaine Magnien

University of Cambridge Local Examinations Syndicate Secondary Studies, first Cycle

Comparative Evaluation : Secondary school diploma (DES) - General SKILLS

Communication

Communication Skills

Effective Time Management

Ability to Work in a Team

Ability to Work Under Pressure

Ability to Multitask

Leadership

Fast Learner

Teamwork

Customer Service

Google Adwords

Social Media Communication

Microsoft Excel

Canva

MailChimp

Trello



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