Brian Kennedy – St Augustine Florida

804-***-**** – ad0lsq@r.postjobfree.com

Professional Profile:

Over 24 years of multi media advertising sales and leadership experience consistently overachieving goals and objectives by strategizing, recruiting, building, repairing and training sales teams across North America.

Career Experience:

BK Enterprise LLC – 03/21 – Present

An independent media agent working with SMB’s on their marketing strategies for revenue growth and branding

Publisher and Market Manager of 12 neighborhood magazines in NE Florida

Hired as an independent consultant by 3 companies to lead continuous improvement projects and train their leadership on special revenue growth strategies.

Gannett/USA Today Network – VP Digital Sales & Expansion – Florida - 08/18 -03/21

Partner, strategize and execute a KPI structure with the 6 market VP’s and 134 Account Executives to achieve the digital revenue goals across 24 markets

#1 in the company in 2019 with 150% in digital contract sales growth

Built and launched new O&O digital products that generated $320k in new and un-budgeted revenue in 2020

Established and trained very successful vertical specific and win back teams that closed $1.2M in new sales revenue in 2019

Entercom/Smart Reach Digital – Digital Sales Director – 01/17 – 08/18

Launched the new Smart Reach Digital platform in both Miami and Orlando utilizing the existing Radio sales executives.

#1 Ranked Digital manager in the Company in 2017 finishing at 210% to goal

Integrated the acquisition of CBS Radio doubling our sales staff in Miami

Generated $240k in new revenue by leading the digital team to execute new digital event packages for concerts such as Riptide, and the world’s largest boat show in 2017

Names and Numbers – VP of Sales – Western US - 04/14 – 01/17

Lead a team of 6 Regional Managers and 42 sales reps across Colorado, New Mexico, Idaho, Washington State, and Oregon to sell our print and digital products to SMB’s

We were the #1 region in 2015 & 2016 after I took over the last performing Region in 2014 by changing the culture, training, and applying high performing KPI’s

Deluxe/Orangesoda – VP of Sales North America – 09/12 – 04/14

Integrated the acquisition of Orangesoda & Vertical Response into Deluxe and aligned the sales organization structure to maximize revenue results

Grew our digital revenue from $29M in 2012 to $35M in 2013

The business units consisted of Field reps, Inside sales reps across 3 locations nationally, a Reseller team, Enterprise/White label team

We increased our inside sales team weekly new sales performance from an average of 3 new per rep to 7 new per rep after developing a BDR team in Charlotte

Screenvision – SR. Director of Sales 11/11 – 09/12

I took over the lowest performing region, hired 2 Regional Sales Directors and 22 Account Executives and became the leading region in 7 months

Developed a new high performing sales strategy to ensure region growth

Drive and measure activity through our CRM and daily metrics with RSD’s and AE’s to ensure successful sales results.

LivingSocial, Director of Sales - Canada 03/11-11/11

I launched Livingsocial across Canada which included hiring 5 Regional Managers, 72 Media Consultants

Grew revenue and market share to become the #1 region in 6 months pacing to surpass $26 million annually in our first year

I was part of the Salesforce panel team that modified and improved activity tracking metrics for the North American teams.

I left because they wanted me to move to Canada

Yellow Book, Regional Sales Manager –FL/PA/VA - 04/03-03/11

I was part of a launch team starting in Richmond VA that surpassed our goal by $1M in 2003/2004.

Transferred to 3 different markets to launch 11 new start-up markets and repair a struggling region that became the #1 performing team in 2005, & 2006.

I Managed all financial budgets, revenue performance & objectives, hiring, forecasting, and campaign planning

Launched a digital only market in Jacksonville Florida in 2010.

Verizon Information Services, Maryland 8/97 – 4/03

Education:

Humber College, Toronto Canada

Personal interests:

The founder of Megan’s Dream Breast Cancer Foundation. I enjoy golf and hockey, traveling, spending time with my wife and Brady Bunch family of 6 kids. I am originally from Canada.

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