Ron A. Sandvig E: ad0llm@r.postjobfree.com

Los Angeles, California C: 562-***-**** LinkedIn

LUXURY TRAVEL & HOSPITALITY LEADERSHIP

REVENUE GENERATION, SALES INTENSITY, CLIENT RELATIONSHIP MANAGEMENT Executive leadership in driving luxury travel and resort lifestyle experiences. Proficient at building lasting client relationships that lead to capturing market share, generating revenue streams and profitability. Experienced in launching and repositioning luxury resorts and hotels, channel distribution, revenue maximization strategies and execution, creating value propositions through promoting the brand, building performance oriented teams and infusing a sense of extraordinary service culture. INDUSTRY EXPERIENCE

Luxury lifestyle resorts; food & beverage, spa & wellness, golf, retail, recreation and real estate, Leisure travel & meetings and events

PROFESSIONAL BACKGROUND

Extended Stay Programming Specialist September 2022 to January 2023 Terranea Resort, Los Angeles, CA

Introduced and launched a new program focusing on long-term stays. Established and launched an integrated marketing program supported by digital and public relations initiatives. Formalized key performance indicators and leveraged analytics to establish market positioning and pricing strategy. Created a demand generation network of luxury travel partners, real estate agents, designers, insurance, housing placement, medical offices, and institutions. Supported efforts by creating a plan to penetrate international markets. Designed incentive structure with external agents. Senior Director of Leisure Experiences July 2019 to May 2020 Terranea Resort, Los Angeles, CA

Led and reorganized the Leisure Department to improve efficiency and client outreach. Established account hierarchy and mapping for strategic account penetration and maximum ROI. Worked closely with Revenue and Reservation teams to maximize upscale and overall daily room rate. Worked closely with senior management and line staff in all departments to improve outreach, quality control and overall revenue. Worked with all management to ensure maximization of budget goals and forecasting based on market demand. Overseeing a team of six sales personnel responsible for leisure sales. Worked closely with Reservations, Guest Services, and VIP Coordinators to exceed guest expectations.

Contributed to awareness and appeal of resort to the industry through relationships with American Express, Virtuoso Travel, Signature Travel etc., Strategic affiliations with Palos Verdes Chamber and other key city departments, Visit California, GBTA, HSMAI. Director of Sales & Marketing June 2017 to June

Conrad Bora Bora Nui, Tahiti

Led the repositioning of resort within the Luxury Leisure segment. Worked closely with Marketing and Operations teams to create and deliver on the brand promise. Set the resort for success with key programs, including American Express, Virtuoso Travel, Signature Travel. Partnered with airlines and local tourism board to launch cooperative marketing programs. Ron A. Sandvig

Director of Travel Sales October 2016 to May 2017

Island Hotel, Newport Beach, California

- Responsible for corporate & leisure sales.

- Managed and elevated strategic affiliations.

- Developed budgets, forecasts, marketing, and strategic monthly action plans.

- Managed 72 preferred corporate accounts, consortium programs, OTA, wholesale, packages & extended stays. Worked closely with marketing to develop targeted advertising campaigns.

- Participated in regional, national, international tradeshow and sales missions.

- Exceeded budget by108% in both room nights & revenue. Vice President of Travel Industry Sales July 2006 to July 2016 Terranea Resort

- As part of opening team, drove financial performance; annualized average of 15% top revenue growth since opening to achieve over $175M in resort revenues.

- Built and managed relationships with American Express Fine Hotels and Resorts, Virtuoso Travel, Signature Travel, as well as strategic affiliations with Lexus, University of Southern California.

- Achieved over 25 national and over 100 regional and local awards.

- Active member of Executive Committee, participating and supporting all aspects of brand integration and resort operation initiatives; mapping the guest journey with signature touch points.

- Key participant in resort’s reputation management initiatives.

- Contributed to resort’s recapitalization (2010) and subsequent refinancing (2013 and 2015) Regional Director of Luxury Sales (The Luxury Collection) June 2003 - July 2006 Regional Director of St. Regis Hotels & Resorts Worldwide Starwood Hotels and Resorts Worldwide - Western Region (Los Angeles based) Responsible for all markets, representing 76 hotels and resorts in 27 countries. Recognized as one of Starwood’s Top Performers. Exceeded revenue goals by 21% on annual goal of $13.4 million. Senior Sales Manager/Mid-West Territory September 2000 – June 2003 St. Regis Monarch Beach Resort and Spa

Starwood Hotels & Resorts Worldwide, Dana Point, California Opening task force leader of 400 key resort with golf, spa, and 30,000 sq. ft. of meeting space, earning Starwood’s top property for the St. Regis brand. Set up pre-opening office, Delphi system, and many standard operating procedures. Developed pre-opening budgets and closely worked with ownership, asset manager, and senior management within the new office structure. Managed Mid-West territory, covering all markets. Named 2001 Starwood Top Salesmen of the Year. Director of Sales & Marketing, promoted to Director of Group Sales- Westin Long Beach, CA Director of National Sales, Doubletree Hotels Corporation, Los Angeles, CA EDUCATION and AWARDS

- University of Hawaii, Honolulu, Hawaii, Business Administration

- Terranea Resort - Spirit of Lowe 2010 / Living Above the Line 2014 / Sales Team of the Year 2015

- President’s Club Award, National Salesperson of the Year, 1992