Holly Wachtendonk

ad0lie@r.postjobfree.com • 920-***-**** • LinkedIn: https://bit.ly/3fgoS3U • Green Bay, WI 54313 Seasoned Marketing and Communications Specialist

• A growth-focused and charismatic leader with a record of success delivering impactful marketing strategies that emotionally connect the target with the soul of the brand

• Adept at brand development, strategic planning, public relations (PR), media relations and event planning

• Proficient in analyzing research, campaign data and competitors to inform strategic marketing decisions

• Well versed at driving marketplace impact through content creation and amplification, delivering relevant content across the buyer’s journey

• Played a hybrid role between brand development and PR for 7 years, with 18 years of total experience in the PR, Media Relations and Social Media arenas

Core Competencies

• PR

• Media Relations

• Crisis Communications

• Event Planning

• Thought Leadership

• Content Creation and SEO

Optimization

• Spokesperson Development

• Social Media Management

• Strategic Planning and Research

• Message Strategy

• B2B and B2C Marketing

• Lead Generation

• Brand Foundations

• Video Production Coordination

• Photoshoot Coordination

• Managing Website Design and

Development

• Team Building and Leadership

• Budget Management

• A/B Testing

• Measurement and Reporting

Professional Experience

Akhia Communications, Hudson, OH (Remote) Jan.-Oct. 2023 Senior Account Director – Hybrid Role Between PR, Social Media and Content (PRSMC) and Brand Development Responsible for being a strategic partner to a multitude of clients, helping clients achieve their business goals with creative and effective integrated marketing solutions, leading strategy sessions and plan development, helping oversee day-to-day account activities, working with teams to measure the success of programs and adjusting strategy accordingly, demonstrating knowledge around industry, cultural and media-driven issues and trends that directly and indirectly affect clients, overseeing annual client budgets, monthly billings and account forecasting to meet or exceed target revenue goals, and optimizing team performance and utilization while leading, managing and motivating team members. Selected Accomplishments

• Developed and implemented successful strategic marketing campaigns that encompassed various paid, owned, and earned channels, including digital marketing, content marketing, advertising, PR and more

• Led and motivated teams to achieve client, departmental and organizational goals, fostering a collaborative and productive work environment

• Orchestrated successful events that generated interest and positive audience feedback

• Built and nurtured strong relationships with media outlets and journalists, resulting in regular and positive media coverage for my clients Client Roster: Great Day Improvements, WAC Lighting, Schonbek, Lubrizol, Tech Elevator, Securitas Hiebing, Madison, WI (Remote) 2013-2023

Senior Account Supervisor – PRSMC

Responsible for actively leading clients within the PR and Social Media disciplines, shaping business strategy through touchpoint planning, reviewing and overseeing A/B and proven-testing strategies to ensure ongoing growth, content strategy and execution, leading new business development, fostering organic growth and client relationships, and career development of PRSMC team members. Account Supervisor – Hybrid Role Between PRSMC and Brand Development Responsible for building and fostering client relationships, communication between the client and the agency, strategizing and executing content marketing campaigns from start to finish, driving A/B testing, managing daily account work, integrated marketing, brand development, PR, copy editing, proactive media relations, influencer relations, strategic planning, event planning, marketing collateral, print and digital marketing, photo and video shoot coordination/production, budget forecasting and billing. Also responsible for leading the business and account team, organic and new business development, and message strategy development.

PRSMC Senior Account Executive

Responsible for building and fostering client relationships, communication between the client and the agency, managing daily account work, social media marketing, PR, integrated marketing, proactive media relations, strategic planning, event planning, marketing collateral, photo and video shoot coordination, and budget forecasting. Also responsible for developing plans, news releases, news briefs, case studies, white papers, thought leadership articles, position papers, media alerts, web copy, social media content, creative and communication briefs, advertorials, presentations and talking points. Selected Accomplishments

• Spearheaded marketing efforts for one of the largest tech initiatives at Schneider, a premier provider of trucking, intermodal and logistics services

• Played a pivotal role in Schneider transitioning from a privately held company to a public company; executed large event at New York Stock Exchange (NYSE), secured media coverage, and assisted with creative development displayed at NYSE

• Crafted engaging, insight-rich content that forged a powerful bridge between the client and its targets that addressed the targets’ pain points, helping them solve problems faster

• Positioned clients as industry thought leaders, securing media coverage among top-tier publications and networks Holly Wachtendonk Page 2

All-inclusive Client Roster: Schneider, Sonic Foundry, Woods Equipment, Little Rapids Corporation, TDS, SaltCo, Church Mutual Insurance, Big Brothers Big Sisters of Northeast Wisconsin, CloudCover, Filbrandt & Company, The QTI Group, Care Hospice and EVCO Plastics BrandDirections, Neenah, WI 2010-2013

PR Senior Manager

Responsible for building and fostering client relationships, communication between the client and the agency, managing daily account work, social media marketing, PR, integrated marketing, proactive media relations, strategic planning, event planning, new business development, budget forecasting, press kit development and trade show support. Also responsible for developing plans, internal and external news releases, case studies, white papers, media alerts, blog entries, web copy, social media content, newsletter and brochure copy, advertorials, presentations and talking points. PR Manager and Social Media Strategist

Responsible for building and fostering client relationships, communication between the client and the agency, managing daily account work, social media marketing, PR, integrated marketing, proactive media relations, strategic planning, event planning, press kit development and trade show support. Also responsible for developing plans, internal and external news releases, case studies, white papers, media alerts, blog entries, web copy, social media content, newsletter and brochure copy, advertorials, presentations and talking points. Selected Accomplishments

● Secured cover stories with top-tier trade publications within the labeling and packaging industry

● Successfully held deskside visits with top-tier trade and national media outlets that led to significant coverage for clients

● Worked side-by-side with clients at leading industry trade shows, securing media interviews, creating content for media kits, setting up onsite events and demos

All-inclusive Client Roster: Avery Dennison Label and Packaging Materials, WS Packaging Group, Printpack, SCA Tissue, Appleton, Bemis Manufacturing Company and Great Northern Corporation BVK, Milwaukee, WI 2008-2009

PR Account Executive

Responsible for client relations, account management, PR, media relations, strategic planning, event coordination, press trip planning and execution, new business development, social media initiatives, content creation, budget management and trade show support. Client Roster: Dominican Republic Ministry of Tourism, CITGO Lubricants, Briggs & Stratton Corporation and Excellence Group Luxury Resorts Hoffman York, Milwaukee, WI 2005-2008

PR Account Executive

Responsible for nurturing client relationships, overseeing daily account activities, media relations, budgeting, strategic planning, event coordination, new business pitches, PR, press trip planning and execution, social media efforts, trade show support and content development. PR Assistant Account Executive

Responsible for client relations, account management, PR, media relations, content development, event coordination, billing and overseeing interns. PR Intern

Responsible for media monitoring and reporting, media kit assembly, research, media list development, developing news releases, media relations and event planning.

All-inclusive Client Roster: Arlington Park, Lakefront Festival of Arts, Milwaukee Wine Festival, Reico Kitchen & Bath, HOST/Racine Industries, Inc., EverProducts, Glenroy, Focus on Energy, Milwaukee International Film Festival, Guaranty Bank/BestBank, Weber Grill Restaurants, Merillat Cabinets, Quality Cabinets, Wausau Paper, Hoffman York publicity, Milgard Windows & Doors, Egg Innovations, WUWM Radio and the Wisconsin Parkinson Association

Education

University of Wisconsin – Milwaukee Graduated in May 2006 BA in Journalism/Mass Communications, with an emphasis in PR and Advertising Graduated with high honors.

Professional Associations

Public Relations Society of America (PRSA)/PRSA Northeast Wisconsin Chapter Currently serve as the Website Chair for the local chapter (2022-present). Served as the Social Media Chair in 2020 and 2021. Technical Proficiencies

Adobe Photoshop, Cision, Word, Microsoft Teams, Outlook, PowerPoint, Excel, Workamajig, PR Newswire, Business Wire, SRDS Media Solutions, Radian6, ConceptShare, PageProof, Webvantage, Canva, Hootsuite, SparkToro, American Association of Advertising Agencies, Function Point and Enterprise Agency Suite

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