DARRELL SLAY

702-***-**** ad0lgk@r.postjobfree.com Los Angeles, CA Area in LinkedIn

SALES LEADER

Growth Catalyst Value Creator Go-To-Market Strategist Transformative Leader Accomplished sales expert with a flawless record of building best-in-class sales organizations and driving exceptional gains in revenue, market share, and customer acquisition. Able to seamlessly move between diverse industries, verticals, and markets. Natural “Challenger” with a hunter and entrepreneurial mentality. Committed to understanding prospects’ value drivers, leading engaging conversations, and shepherding customers through the end-to-end buyer’s journey. Marketing leader with deep knowledge of how to leverage synergies between marketing and sales functions to unleash significant business results.

Inspirational sales trainer and coach with expertise in Challenger, JOLT, and NEPQ methodologies. Background includes deploying sales tools, best practices, and training programs to enable sellers to pursue new opportunities and exceed targets. Experienced presenter and keynote speaker who has spoken at annual conventions, training events, weekly sales meetings, and other business and networking events. Valued for presenting information in a way that is accessible to a wide variety of audiences. Signature Strengths

Sales Strategy & Execution New Business Development Customer Relationship Management Sales Pipeline Management Consultative Selling Performance Management Data Analytics & Insights Market & Competitive Research Team Building & Leadership CAREER HIGHLIGHTS

SUNTERNAL Pasadena, CA 2022–Present

National Sales Director Head of Sales

Joined one of the fastest-growing solar implementation companies to oversee all sales and marketing functions. Lead team of 100+ employees, including sales and canvass managers, sales development representatives, and telemarketers. Manage strategic planning, competitive analysis, new product introductions, staff training, strategic partnerships, and client relationships. Prepare and present month-end reports, quarterly incentive plans, marketing plans, budgets, and SMART plans.

Drove aggressive growth strategy to increase total company revenue 85%—from $28 million to $52 million—in 1 year.

Launched the company’s sales operations department, established a top-of-funnel call center, and introduced sophisticated sales policies, practices, and tools. Key efforts: o Implemented Challenger and JOLT sales methodologies for solution selling, which created more consistency in sales results. o Streamlined end-to-end sales, post-sales, project management, and implementation processes. o Defined OKR and SMART frameworks to inspire higher performance and gain greater buy-in for organizational goal setting. o Developed new standards for customer relationship management.

Produced new revenue streams by expanding and restructuring territories for sales, canvassing, and telemarketing efforts.

Built brand value and awareness in target markets by developing and leading effective marketing campaigns.

Developed comprehensive training programs for new sales associates and managers. SLAY, INC. Calimesa, CA 2018–2022

General Manager/Owner & Head of Sales

Launched and managed multiple concurrent entrepreneurial ventures, including a mid-sized car dealership, digital marketing agency, and telecom/ISP company.

Built telecom and rural internet service provider business to $15 million in annual sales.

Generated 3x more pre-approvals than larger car dealerships in the area, which led to being featured in a Cox Automotive promotional video for CRM Dealer Center solution.

Leveraged range of digital marketing tactics—social media branding, digital advertising, creative, and back-end analytics—to drive sales for clients.

85% Top-Line Revenue in First Year

“Darrell has made more improvements and

moved the needle more than any other

person in our company ever has.”

– Sales Operations Director

$15 Million Telecom/ISP Company Sales

300% Soft-Pulls vs. Other Dealerships

DARRELL SLAY Page 2-702-***-**** ad0lgk@r.postjobfree.com PRIORITY PAYMENT SYSTEMS Los Angeles, CA Area 2013–2018

Regional Vice President of Sales

Leveraged solution-selling approach to drive customer acquisition and revenue growth for B2B provider of SaaS-based payment processing platform. Oversaw all aspects of sales efforts, including market research, pipeline management, consultative selling, training, and contract negotiation. Built strong and long-lasting relationships with clients.

Consistently and significantly exceeded sales goals, generating up to $150 million in annual credit card processing volume.

Hired, developed, and motivated a team of 200 telemarketing and direct sales professionals.

Developed and mentored 2 sales professionals who were ultimately promoted into leadership positions. IPAYMENT, INC. Los Angeles, CA Area 2008–2013

Regional Vice President of Sales

Drove growth and market share for SaaS-based payment processing solution serving more than 140,000 SMB customers nationwide. Worked closely with sales team to improve consultative selling, presentation, and negotiation skills.

Built new markets from scratch—including the Inland Empire region—with innovative and data-driven sales strategies.

Developed sales training programs for hundreds of employees, focusing on best practices and new approaches for generating leads, presenting products and solutions, and closing deals. 24 HOUR FITNESS Las Vegas, NV 2003–2008

General Manager

Recruited to manage all facets of the company’s flagship location, including P&L, talent management, operations, sales, marketing, and member support. Introduced new sales and marketing strategies and trained staff on consultative sales techniques to more efficiently move prospects through the sales cycle.

Won the General Manager of the Year Award with $1+ million in annual sales, ranking #1 worldwide and outperforming peers by up to 30%.

Mentored the next generation of leaders by developing 6 associates from entry-level to general manager roles. ADDITIONAL SUCCESSES

Founded and managed businesses while working full-time as a senior sales leader. Highlights:

Fitness 19: Invented a revolutionary “street team sales” approach, which achieved record-breaking sales results and is still in use today. Added more than $20,000 in new monthly membership dues—10x the company’s average rate.

Crunch Fitness: Joined global fitness chain to drive business development activities across 7 locations in the Southern California region. Replicated highly successful “street team” model to again achieve more than $20,000 in new monthly membership dues.

Grace Christian LLC: Launched digital publishing company that developed magazine-style websites, including 3 that achieved top 5% global ranking on Alexa. Deployed digital marketing campaigns to generate millions of unique visitors per month. CREDENTIALS

Six Sigma Black Belt Professional (SSBBP) – Management & Strategy Institute Selected Testimonials

“His knowledge of solution selling

techniques and Challenger sales is

profound but the way he trains

people how to implement them into

the real-world sales environments is

really something to behold.”

— VP Sales, Hewlett-Packard Enterprise

“I have worked with Darrell on a few

ventures…What stands out the most is

his dedication to continue his pursuit of

new knowledge and sales education even

though he is already a top-of-the-food-

chain, award-winning sales trainer.”

— Owner, Alpha Marketing

“Darrell is the most talented sales

trainer/coach I have ever come across in my

20-year sales career. With his ability to speak

on stage and the way he makes the training so

relatable to the real-world challenges of sales,

I keep urging him to create his own course.”

— District Manager, Champion Windows

28% West Coast Market Share

$1+ Million Annual Sales

#1 General Manager Worldwide

$150M in Annual Volume

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