Marketing Manager

A. MICHAEL DENIZ, MBA

Fairport, NY

585-***-**** **********@*****.*** www.linkedin.com/in/mikedeniz/ MULTICHANNEL MARKETING MANAGER

Results-focused Product Manager respected for over 15 years championing strategic product campaigns. Proven track record of developing and implementing engaging, brand-aligned advertisements and content that consistently drive growth in competitive markets. Known as a motivational, influential communicator and collaborator who guides cross-functional team members in working toward cohesive objectives. Process-minded thinker with exceptional attention to detail, committed to making continuous improvements in productivity to leverage resources and enable growth. CAREER HIGHLIGHTS

Grew Revenue by 40%, customer base by 45%, and pipeline by 66% over three years by capitalizing on new business development opportunities.

Reduced by 6 Months the timeline for launching new products using new tools and processes.

Improved Productivity 400% by configuring efficient workflows into a new content management system.

Increased Sales 80% in a product line over four years using customer survey data to drive marketing strategy.

Changed Company Culture through creating a department tasked with integrating new policies and practices. SKILLS & EXPERTISE

Amazon Seller Central

Amazon Ads

SaaS listing management

FileMaker Pro

Content development

Product merchandising

Shopify Microsoft Office Catalog development

WordPress Marketing operations Pricing

Salsify PIMS SEO Survey writing

EDUCATION

Clarkson University, Potsdam, NY

Master of Business Administration – General Business Administration (GPA: 3.9) Bachelor of Science – Biology (GPA: 3.4)

PROFESSIONAL EXPERIENCE

ENALAS VICTOR, NY 2021 – PRESENT

Ecommerce Brand Director

Drive revenue of science product portfolio on brand and multi-seller marketplace channels including Amazon, eBay, and Walmart. Supervise one merchandising specialist.

Plan and execute brand strategies that optimize value proposition, product selection, content, pricing, promotion, CTR/CVR, and customer experience.

Increase rankings and conversion rates on Amazon using both Seller Central and 3rd party analytical tools to optimize product content. Conduct A/B tests and setup Amazon Stores.

Create engaging and informative content utilizing best SEO practices that increase pageviews and conversions.

Maintain data integrity among several SaaS platforms used to syndicate content and manage inventory.

Collaborate with marketing service vendors to coordinate social media, email, and PPC campaigns.

Analyze KPIs to identify traffic, search relevancy, and sales patterns to glean new solutions for growth.

Develop catalogs, flyers, ads, and other print promotions to support brand awareness. Mike Deniz, Resume – Page 2-585-***-**** **********@*****.*** VWR - PART OF AVANTOR ROCHESTER, NY 1996 – 2021 Product Manager, Custom Packing & Kitting: 2016 – 2021 Solely responsible for a strategic business unit that provided kitting services to Fortune 500 diagnostic, health care, and pharmaceutical customers.

Grew revenue 40% over three years through effective business development, project and account management.

Managed 45+ customer accounts and seven kitting vendor partners.

Negotiated quotes, contracts, and vendor costs, and established annual customer pricing.

Assisted kitting vendors with sourcing components with reduced costs and lead times.

Inspected FPU, set CoC criteria, and followed change management protocols in compliance with customer QA.

Created brand-aligned promotional content, communicating cross-functionally with client-facing departments to ensure consistency and cohesion in all marketing strategies.

Conducted in-depth training for sales team, including value proposition, lead identification, nurturing, and closing to drive YoY growth.

Regulatory Affairs Manager: 2009 – 2016

Oversaw all product compliance activities for a supplier of lab chemicals and biological specimens, including risk analyses, licensing, process controls, documentation, training, auditing, and agency inspections.

Researched/analyzed new products and business strategies for licensing and foreign trade requirements.

Designed and deployed company-wide policies, programs, and processes that mitigated regulatory and liability risks, reducing non compliance findings YoY.

Identified and closed compliance gaps through close collaboration with all internal stakeholders.

Spearheaded training and change management processes for company leadership and staff.

Audited products and internal controls to certify accurate implementation of compliance programs. Marketing Manager - Catalog Brand Ecommerce: 1996 – 2009 Enforced brand identity and awareness, leveraged consumer insights, trends, and buying patterns to develop strategies that consistently drove revenues. Directed two managers and five e-commerce associates.

Led the profitable promotion of >30K scientific and laboratory products for $170M+ science education division.

Held operational oversight of six different brand websites.

Collaborated extensively with three brand managers and seven product managers to define, develop, and execute marketing programs, translating goals and visions into actionable solutions that improved brand awareness.

Directed processes and timetables contributed to by copywriters, graphic designers, and product managers, ensuring all content required for timely execution of 10+ print publications totaling >5K pages was received.

Developed and executed customized marketing campaigns, including brand propositions, product line selection, pricing, ecommerce and direct mail programs, and trade show planning.

Sourced new products, managed product life cycles, and culled poor performers with an eye to inventory KPIs. ADDITIONAL CREDENTIALS

HONORS & AWARDS President’s Club Award – VWR (2012) / General Manager Award – VWR (2005) COMMUNITY ENGAGEMENT Fiddlers of the Genesee – Webmaster, Membership Coordinator, Newsletter Editor Highland Park Conservancy – Volunteer Gardener

Odyssey of the Mind – Judge, Scorekeeper

CERTIFICATES & TRAINING Advanced Leadership Training – Thompson Leadership Development, Inc. Fundamentals of Digital Marketing – Google Digital Garage Business Research Methods – St. John Fisher University

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