Kritika Bharadwaj Toronto, ON Phone: 437-***-****

https://www.linkedin.com/in/kritika-bharadwaj-8a849128/ Email: ad0kxj@r.postjobfree.com

COMMUNICATIONS, CORPORATE REPUTATION, AND STAKEHOLDER RELATIONS

Highly skilled and adaptive strategic communications professional with 8+ years’ experience in corporate, consumer, and non-governmental environments in Canada, Thailand, India, the U.S. and South Africa. Areas of expertise include content, branding, strategy development and execution, and multi-channel campaigns. Demonstrated ability to support integrated communication strategies for corporate and consumer brands garnering 20+ million impressions. An engaged partner with a collaborative approach to working with clients and stakeholders in multi-contributor environments, supporting them in achieving their communication objectives.

AREAS OF EXPERTISE

Strategic Communications Content Writing Public Relations Corporate Communications Brand Reputation Social Media Marketing Client Liaison Stakeholder Relations Change Management Media Relations Digital Communications Project Management and Organization Influencer Collaboration Meltwater Office 365 Microsoft Word SharePoint Microsoft PowerPoint Canva Mailchimp

PROFESSIONAL EXPERIENCE

Freelance Content writer and Transcriber Apr 2023 – present

Write content including web articles, press releases and other promotional content for various companies in the U.S. and Canada (including but not limited to education, energy, lifestyle brands, etc.)

Liaise with communication teams to understand writing and transcribing objectives and expectations

Support communications planning for content visibility in digital, print, and social media platforms

energi PR Inc.

Senior Public Relations Executive Feb 2022 - Mar 2023

Led strategic communications planning and development for top pharma and consumer brands in the U.S. and Canada garnering 20+ million impressions

Coordinated with influencers to guide concepts for Instagram brand campaigns worth 100k+ impressions

Developed strategy for Canada-wide surveys and email marketing campaigns for global pharmaceutical companies

Designed and executed editorial and social media calendars and template design for weekly and monthly posts

Collaborated with contract web designers, SEO and social media experts to strategize communication objectives, develop digital content, monitor metrics, identify potential risks, and evaluate success

Freelancing opportunities

Public Relations Consultant and Digital Account Strategist Jun - Dec 2021

Managed corporate reputation for leading international financial and mining companies in Canada

Maintained database of more than 200 stakeholders and drafted weekly pitches and email invitations for them

Developed online marketing and advertising strategies to help clients achieve their business goals and strategic needs

Gail Bergman PR

Public Relations Account Executive Oct 2020 – May 2021

Built strong relationships with more than 300 media and influencer contacts in the consumer beauty, education, and agriculture industries

Increased visibility for high-end Canadian skin care brand in the U.S. market through influencer-led campaigns

Provided training workshops to key spokespersons and coordinated with media for interview opportunities

Strategic Partners Group (SPAG Asia)

Public Relations Manager Jul 2018 – Dec 2019

Secured 100+ high-impact media stories in 10 months for one of the largest global pharmaceutical companies

Planned and implemented multi-channel communication strategies garnering 24+ million impressions

Drafted, organized, and disseminated engaging and impactful traditional media and digital content - feature articles, media pitches, scripts, letters to government stakeholders, infographics, presentations, and additional material

Collaborated with internal teams, corporate communications, marketing departments, and government stakeholders to ensure messaging alignment and increased audience engagement for campaigns

Promoted local community relations and philanthropic efforts for international development organizations

MSL (Publicis Groupe)

Public Relations Manager Dec 2015 – Jul 2018

Managed internal and external communication plans for MNCs in the corporate and finance, healthcare, renewable energy, manufacturing, and art industries including: company-wide restructuring and key employee initiatives

Led rebranding strategy for new business and acquisitions resulting in a 15% increase in media visibility

Produced key messages, press releases, media advisories, bios, newsletters, and event briefs for town halls and large-scale conferences including the World Economic Forum

Liaised with management and stakeholders at all levels to draft key messages, ensure messaging alignment, and pitch stories to local, regional, and national media

Adapted to and multi-tasked in a fast-paced, agile environment to manage, prioritize, and divide responsibilities

SHORT-TERM ASSIGNMENTS 2014 - 2015

Edelman

Public Relations Senior Executive

International Labour Organization and CARE International

Report Writer – Consultant

INTERNSHIPS 2013 - 2014

The United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)

Public Information and Communications Coordinator – Intern

The Joint United Nations Programme on HIV/AIDS (UNAIDS)

Media, Communications and Advocacy Associate – Intern

EDUCATION

Business Edge Change Management

Rotman School of Management, University of Toronto Mar 2023 – present

Master of Arts in International Relations

University of Sussex, UK 2013

Bachelor of Arts in Journalism

Michigan State University, USA 2011

PROFESSIONAL DEVELOPMENT

Product Owner online course - ongoing

French as a Second Language (FSL 5) – Ministry of Education, Ontario

Fundamentals of Digital Marketing – By Google Digital Unlocked, accredited by Interactive Advertising Bureau Europe

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